abhishreshthaa
Abhijeet S
Pest Analysis On Chrysler Group : Chrysler Group LLC (pronounced /ˈkraɪslər/) is a U.S.-based automobile manufacturer headquartered in the Detroit suburb of Auburn Hills, Michigan. Chrysler was first organized as the Chrysler Corporation in 1925.[7] Up until 1998, Chrysler Corporation traded under the "C" symbol on the New York Stock Exchange.
In 1998, Chrysler and its subsidiaries were purchased by German-based Daimler-Benz AG, creating the combined entity DaimlerChrysler AG.[8] Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally referred to as the "Chrysler Group". On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., therefore being known as Chrysler LLC, although Daimler (renamed as Daimler AG) continued to hold a 19.9% stake.[9] The deal was finalized on August 3, 2007.[10] On April 27, 2009, Daimler AG signed a binding agreement to give up its 19.9% remaining stake in Chrysler LLC to Cerberus Capital Management and pay as much as $600 million into the automaker's pension fund.[11]
On April 30, 2009, Chrysler LLC filed for Chapter 11 reorganization and announced a plan for a partnership with Italian automaker Fiat.[12] On June 1, Chrysler LLC stated they were selling some assets and operations to the newly formed company Chrysler Group LLC.[13] Fiat will hold a 20% stake in the new company, with an option to increase this to 35%, and eventually to 51% if it meets financial and developmental goals for the company.[14]
On June 10, 2009, the sale of most of Chrysler assets to "New Chrysler", formally known as Chrysler Group LLC was completed. The federal government financed the deal with US$6.6 billion in financing, paid to the "Old Chrysler", a new company called Old Carco LLC set up to take over the remaining assets and liabilities, which remained in Chapter 11 bankruptcy.[15] The transfer does not include eight manufacturing locations, nor many parcels of real estate, nor equipment leases. Contracts with 789 U.S. auto dealerships, who are being dropped, were not transferred
The company was founded by Walter Chrysler (1875–1940) on June 6, 1925,[18][19] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.[20][21]
Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after a similar rescue job at the Willys car company).[22] In late 1923 production of the Chalmers automobile was ended.[23]
In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there).[24] The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features.[25] Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This safety wheel was eventually adopted by the auto industry worldwide.'
Research in general connotes a systematic and objective investigation of a subject or problem in order to discover relevant information or principles. It can be considered to be primarily fundamental or applied in nature. Fundamental research, frequently called basic or pure research, seeks to extend the boundaries of knowledge in a given area with no necessary immediate application to existing problems. Applied research, also known as decisional research attempts to use existing knowledge to aid in the solution of some given problem or set of problems. Marketing research is the systematic and objective search for and analysis of, information relevant to the identification and solution of any problem in the field of marketing.
The marketing research at Avon is directed towards gathering information from the customers in order to develop products and services that will satisfy the needs, wants and demands of the customers. The marketing research also aids in directing the marketing strategies of the company. In general information are gathered from the customers through surveys (sometimes in the form of customer feedbacks or suggestion form) (Smith and Albaum 2005).
The recommendation for Avon focuses on ways of reaching out to the customers and gathering information from them that can be used in designing products and services. It is recommended that the company make use of Customer Relationship Management (CRM) in order to build a strong long-term relationship with the customers.
Customer Relationship Management (CRM) can be defined as the development and maintenance of mutually beneficial long-term relationships with strategically significant customers (Buttle 2000). CRM according to Plakoyiannaki and Tzokas (2001) is an IT enhanced value process, which identifies, develops, integrates and focuses the various competencies of the firm to the ‘voice’ of the customer in order to deliver long-tern superior customer value, at a profit to well identified existing and potential customers.
Customer relationship management focuses on strengthening the bond between customers and the firm by maximizing the value of the relationship for the benefit of both the customer and the firm. As a business philosophy, CRM is based upon individual customers and customized products and services supported by open lines of communication and feedback form the participating firms that mutually benefits both by buying and selling organizations. The buying and the selling firms enter into a ‘learning relationship’, with the customer being willing to collaborate with the seller and grow as a loyal customer. In return, the seller works to maximize the value of the relationship for the customer’s benefit. With the objective of most businesses today being to create and maintain loyal customers at a profit, CRM provides the platform for seeking competitive advantage by embracing customer needs and building value-driven long-term relationship (Ford et al 2003).
CRM can be used by Avon in marketing. The starting point of a relationship marketing strategy is a deep understanding of why customers would want a relationship with you as a provider of value. The answer, stated simply, is that a sustained relationship with you must itself provide additional value to the customer. The growing adoption of a customer relationship management system is evidence that more and more providers are trying to put the customer’s interest at the heart of their business by integrating marketing, customer support, and other functions to maximize added value in a dialogical relationship. CRM is a holistic approach to the generation, production and representation of a value-creation system (marketing, customer service and logistics). The aim is to move the supply chain nearer to the customer to link customer needs and more directly into the management of supplies, design, manufacturing, packaging, transport, and the ultimate purpose of all this – profitable exchange. The technology captures and provides information about interaction history, enabling a consistency of experience for valuable customers in all interactions – inquiry, order, delivery, maintenance, upgrade and so on. CRM systems can send customers reminders about essential servicing and tailored offerings based on past trading history and personal information profiles
In 1998, Chrysler and its subsidiaries were purchased by German-based Daimler-Benz AG, creating the combined entity DaimlerChrysler AG.[8] Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally referred to as the "Chrysler Group". On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., therefore being known as Chrysler LLC, although Daimler (renamed as Daimler AG) continued to hold a 19.9% stake.[9] The deal was finalized on August 3, 2007.[10] On April 27, 2009, Daimler AG signed a binding agreement to give up its 19.9% remaining stake in Chrysler LLC to Cerberus Capital Management and pay as much as $600 million into the automaker's pension fund.[11]
On April 30, 2009, Chrysler LLC filed for Chapter 11 reorganization and announced a plan for a partnership with Italian automaker Fiat.[12] On June 1, Chrysler LLC stated they were selling some assets and operations to the newly formed company Chrysler Group LLC.[13] Fiat will hold a 20% stake in the new company, with an option to increase this to 35%, and eventually to 51% if it meets financial and developmental goals for the company.[14]
On June 10, 2009, the sale of most of Chrysler assets to "New Chrysler", formally known as Chrysler Group LLC was completed. The federal government financed the deal with US$6.6 billion in financing, paid to the "Old Chrysler", a new company called Old Carco LLC set up to take over the remaining assets and liabilities, which remained in Chapter 11 bankruptcy.[15] The transfer does not include eight manufacturing locations, nor many parcels of real estate, nor equipment leases. Contracts with 789 U.S. auto dealerships, who are being dropped, were not transferred
The company was founded by Walter Chrysler (1875–1940) on June 6, 1925,[18][19] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation.[20][21]
Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after a similar rescue job at the Willys car company).[22] In late 1923 production of the Chalmers automobile was ended.[23]
In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there).[24] The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features.[25] Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration. Chrysler also developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This safety wheel was eventually adopted by the auto industry worldwide.'
Research in general connotes a systematic and objective investigation of a subject or problem in order to discover relevant information or principles. It can be considered to be primarily fundamental or applied in nature. Fundamental research, frequently called basic or pure research, seeks to extend the boundaries of knowledge in a given area with no necessary immediate application to existing problems. Applied research, also known as decisional research attempts to use existing knowledge to aid in the solution of some given problem or set of problems. Marketing research is the systematic and objective search for and analysis of, information relevant to the identification and solution of any problem in the field of marketing.
The marketing research at Avon is directed towards gathering information from the customers in order to develop products and services that will satisfy the needs, wants and demands of the customers. The marketing research also aids in directing the marketing strategies of the company. In general information are gathered from the customers through surveys (sometimes in the form of customer feedbacks or suggestion form) (Smith and Albaum 2005).
The recommendation for Avon focuses on ways of reaching out to the customers and gathering information from them that can be used in designing products and services. It is recommended that the company make use of Customer Relationship Management (CRM) in order to build a strong long-term relationship with the customers.
Customer Relationship Management (CRM) can be defined as the development and maintenance of mutually beneficial long-term relationships with strategically significant customers (Buttle 2000). CRM according to Plakoyiannaki and Tzokas (2001) is an IT enhanced value process, which identifies, develops, integrates and focuses the various competencies of the firm to the ‘voice’ of the customer in order to deliver long-tern superior customer value, at a profit to well identified existing and potential customers.
Customer relationship management focuses on strengthening the bond between customers and the firm by maximizing the value of the relationship for the benefit of both the customer and the firm. As a business philosophy, CRM is based upon individual customers and customized products and services supported by open lines of communication and feedback form the participating firms that mutually benefits both by buying and selling organizations. The buying and the selling firms enter into a ‘learning relationship’, with the customer being willing to collaborate with the seller and grow as a loyal customer. In return, the seller works to maximize the value of the relationship for the customer’s benefit. With the objective of most businesses today being to create and maintain loyal customers at a profit, CRM provides the platform for seeking competitive advantage by embracing customer needs and building value-driven long-term relationship (Ford et al 2003).
CRM can be used by Avon in marketing. The starting point of a relationship marketing strategy is a deep understanding of why customers would want a relationship with you as a provider of value. The answer, stated simply, is that a sustained relationship with you must itself provide additional value to the customer. The growing adoption of a customer relationship management system is evidence that more and more providers are trying to put the customer’s interest at the heart of their business by integrating marketing, customer support, and other functions to maximize added value in a dialogical relationship. CRM is a holistic approach to the generation, production and representation of a value-creation system (marketing, customer service and logistics). The aim is to move the supply chain nearer to the customer to link customer needs and more directly into the management of supplies, design, manufacturing, packaging, transport, and the ultimate purpose of all this – profitable exchange. The technology captures and provides information about interaction history, enabling a consistency of experience for valuable customers in all interactions – inquiry, order, delivery, maintenance, upgrade and so on. CRM systems can send customers reminders about essential servicing and tailored offerings based on past trading history and personal information profiles
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