abhishreshthaa
Abhijeet S
Cafe de Coral is a fast food restaurant group which owns and operates fast food chains and restaurants including Cafe de Coral, The Spaghetti House, Manchu Wok, Oliver's Super Sandwiches, Ah Yee Leng Tong and others. Founded in 1968, the Cafe de Coral group opened its first Cafe de Coral restaurant in the Causeway Bay district of Hong Kong in 1969. Since then, the group has grown to operate over 540 separate outlets across its brands all over the world. Cafe de Coral group is the largest Chinese Fast Food restaurant group in Hong Kong and in the world. In Hong Kong alone, the Cafe de Coral chain caters to over 300,000 people on an average day.
The Cafe de Coral Group was incorporated in 1968, but it would not be until September 1969 when it opened its first Café de Coral restaurant in Causeway Bay.[2] The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979, Café de Coral established its first food processing plant, a move commonly taken to lower costs and ensure consistency.[3] In 1986, the Café de Coral Group finally went public, and in 1988, it hit a major milestone by opening up its 50th Café de Coral restaurant. The years after this would be marked by diversification when it went on a buying spree
The PEST Analysis establishes a good analysis of the external effects on a company by breaking them into essential and obvious sorts.
* Political – restrictions in the policies set by the Hong Kong government in making negotiations; distinct superiority over its legal system; standard pricing laws or regulations set by the Hong Kong government
* Economic – financial crises; economic growth of the city; issues on demand and supply and distribution; economic situation experienced by individual consumers that may affect the affordability of the products
* Sociological – conflict with consumers that are major stockholders of the company; unemployment; Dynamic – changes in communication, marketing and management; can be attributed to the changes happening in Hong Kong, such as retaining a distinct superiority over human resources, languages, having an impressive array of human resources that include not only mainland Chinese who have been educated and trained in the West, but also a standing force of lawyers, accountants and other professionals hailed from every corner of the world; use of the English language, which has long been integrated into its socioeconomic fabric; competition and rivalry
* Technological – Complex: impacts of e-commerce to the company; development and improvement of its website, utilization and maximization of the Internet
The Cafe de Coral Group was incorporated in 1968, but it would not be until September 1969 when it opened its first Café de Coral restaurant in Causeway Bay.[2] The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979, Café de Coral established its first food processing plant, a move commonly taken to lower costs and ensure consistency.[3] In 1986, the Café de Coral Group finally went public, and in 1988, it hit a major milestone by opening up its 50th Café de Coral restaurant. The years after this would be marked by diversification when it went on a buying spree
The PEST Analysis establishes a good analysis of the external effects on a company by breaking them into essential and obvious sorts.
* Political – restrictions in the policies set by the Hong Kong government in making negotiations; distinct superiority over its legal system; standard pricing laws or regulations set by the Hong Kong government
* Economic – financial crises; economic growth of the city; issues on demand and supply and distribution; economic situation experienced by individual consumers that may affect the affordability of the products
* Sociological – conflict with consumers that are major stockholders of the company; unemployment; Dynamic – changes in communication, marketing and management; can be attributed to the changes happening in Hong Kong, such as retaining a distinct superiority over human resources, languages, having an impressive array of human resources that include not only mainland Chinese who have been educated and trained in the West, but also a standing force of lawyers, accountants and other professionals hailed from every corner of the world; use of the English language, which has long been integrated into its socioeconomic fabric; competition and rivalry
* Technological – Complex: impacts of e-commerce to the company; development and improvement of its website, utilization and maximization of the Internet
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