abhishreshthaa
Abhijeet S
Pest Analysis On Avon Products, Inc : Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007.[4]
Avon Products is a multi-level marketing company.[5] The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies.
Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In the United States, products may be found through eRepresentatives selling through online shops to customers all over the country. In addition to selling, Avon offers representatives the ability to be involved in the Leadership program, Avon’s network marketing opportunity, where Representatives recruit, mentor and train others to succeed.
Although the company has always been more directed toward female customers, Avon's line of male products continues to expand, and its children's products (such as shampoos and toys) have also proved successful.
In August 2010, Avon launched its first 'International Jewellery Collection' in India.[6]
a Hong-Kong based airline that has a comprehensive network of flights to over 90 destinations around the world. It is considered as one of Asia’s biggest and most regarded airlines. The company was founded in 1946 in Hong Kong. The company since then has continued to develop Hong Kong’s airline industry and supported Hong Kong’s position as a major transportation center in the region. The airline company was founded by Roy Farrel (American) and Sydney de Kantzow (Australian). Like Ryanair, Cathay Pacific faces different challenges and problems from the external environment. The external environment plays an important role in the creation of Cathay Pacific’s strategy. Like Ryanair, Cathay Pacific has a logical incremental view. The company’s strategies are based on the changes in the external environment. The company also has a planning view – the company studies the changes in the external environment and then quickly designs strategies to keep up with the changes. The strategies of Cathay Pacific are as follows:
Strategy One: Service Straight From the Heart
One of the major differences between Cathay Pacific is the focus on service and other add-ons. While Ryanair maintains a no frills strategy, Cathay Pacific seeks to differentiate itself from other airlines through services, amenities and facilities. Ryanair chooses to minimize services and other features in order to cut cost while Cathay Pacific earn customer value through its quality service and top of the line facilities and amenities which comes with a much higher price compared to Ryanair.
believes that their business is selling experience to the passengers. The emotional bonding with the passengers is the key to building loyalty and one of the major factors that encourage the customers to repurchase the airline products. The biggest difference of Cathay Pacific to its competitors is its people. The employees at Cathay Pacific are the ones who bridge the gap between product development and customer expectation. The passengers in Cathay Pacific always feel welcomed, appreciated and reassured. Passengers that travel with Cathay Pacific know that they are in good hands. Service Straight from the Heart is a programme that aims to develop cultural change within the airline focused on improving customer service. Service is the principal means of differentiating between airlines and is highly influential in customer choice. Cathay Pacific has expressed within its programme its understanding of the importance of the people within the organization and its recognition of the contribution of those people to its success. Cathay Pacific provides excellent customer service.
Strategy Two: Customer Retention and Loyalty through Service
While Ryanair becomes the airline of choice for passengers that are looking for low fares, Cathay Pacific is able to build relationships with their passengers through quality service and high-end facilities and amenities.
Customer retention and loyalty are among the primary causes of Cathay Pacific’s success. Customer service is a very vital aspect of the company. Cathay Pacific maintains its leaders status in the airline industry through its constant improvement in service. The company continuous to develop its self-help strategy in order to encourage growth among its employees. Self-help benefits are seen to make career management, career planning including blended learning opportunities possible within the company. The development program aims to equip the employees with the necessary knowledge and skills to fulfill their current positions as well as prepare them for future career advancements. One of the most significant improvements that Cathay Pacific employs is incorporating human touch in its high quality, reliable, and predictable service. The company wants to achieve growth through sustained, profitable growth. The company is committed to employee development and continues to enhance service and equip the employees with the ability to control the means of increasing the company’s productivity, reduce costs and ensure customer loyalty by focusing on the areas that matter most to the customers
Avon Products is a multi-level marketing company.[5] The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies.
Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In the United States, products may be found through eRepresentatives selling through online shops to customers all over the country. In addition to selling, Avon offers representatives the ability to be involved in the Leadership program, Avon’s network marketing opportunity, where Representatives recruit, mentor and train others to succeed.
Although the company has always been more directed toward female customers, Avon's line of male products continues to expand, and its children's products (such as shampoos and toys) have also proved successful.
In August 2010, Avon launched its first 'International Jewellery Collection' in India.[6]
a Hong-Kong based airline that has a comprehensive network of flights to over 90 destinations around the world. It is considered as one of Asia’s biggest and most regarded airlines. The company was founded in 1946 in Hong Kong. The company since then has continued to develop Hong Kong’s airline industry and supported Hong Kong’s position as a major transportation center in the region. The airline company was founded by Roy Farrel (American) and Sydney de Kantzow (Australian). Like Ryanair, Cathay Pacific faces different challenges and problems from the external environment. The external environment plays an important role in the creation of Cathay Pacific’s strategy. Like Ryanair, Cathay Pacific has a logical incremental view. The company’s strategies are based on the changes in the external environment. The company also has a planning view – the company studies the changes in the external environment and then quickly designs strategies to keep up with the changes. The strategies of Cathay Pacific are as follows:
Strategy One: Service Straight From the Heart
One of the major differences between Cathay Pacific is the focus on service and other add-ons. While Ryanair maintains a no frills strategy, Cathay Pacific seeks to differentiate itself from other airlines through services, amenities and facilities. Ryanair chooses to minimize services and other features in order to cut cost while Cathay Pacific earn customer value through its quality service and top of the line facilities and amenities which comes with a much higher price compared to Ryanair.
believes that their business is selling experience to the passengers. The emotional bonding with the passengers is the key to building loyalty and one of the major factors that encourage the customers to repurchase the airline products. The biggest difference of Cathay Pacific to its competitors is its people. The employees at Cathay Pacific are the ones who bridge the gap between product development and customer expectation. The passengers in Cathay Pacific always feel welcomed, appreciated and reassured. Passengers that travel with Cathay Pacific know that they are in good hands. Service Straight from the Heart is a programme that aims to develop cultural change within the airline focused on improving customer service. Service is the principal means of differentiating between airlines and is highly influential in customer choice. Cathay Pacific has expressed within its programme its understanding of the importance of the people within the organization and its recognition of the contribution of those people to its success. Cathay Pacific provides excellent customer service.
Strategy Two: Customer Retention and Loyalty through Service
While Ryanair becomes the airline of choice for passengers that are looking for low fares, Cathay Pacific is able to build relationships with their passengers through quality service and high-end facilities and amenities.
Customer retention and loyalty are among the primary causes of Cathay Pacific’s success. Customer service is a very vital aspect of the company. Cathay Pacific maintains its leaders status in the airline industry through its constant improvement in service. The company continuous to develop its self-help strategy in order to encourage growth among its employees. Self-help benefits are seen to make career management, career planning including blended learning opportunities possible within the company. The development program aims to equip the employees with the necessary knowledge and skills to fulfill their current positions as well as prepare them for future career advancements. One of the most significant improvements that Cathay Pacific employs is incorporating human touch in its high quality, reliable, and predictable service. The company wants to achieve growth through sustained, profitable growth. The company is committed to employee development and continues to enhance service and equip the employees with the ability to control the means of increasing the company’s productivity, reduce costs and ensure customer loyalty by focusing on the areas that matter most to the customers
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