abhishreshthaa
Abhijeet S
AskMeNow Inc. was an American public corporation, specializing in mobile search and mobile advertising. The Irvine, California based company officially launched in November 2005 and ceased operations in late 2008. AskMeNow's primary offering was a consumer mobile search product which utilized proprietary technology to offer a natural language based interaction and dynamic content provision platform.
The following discussion will evaluate the proposed strategic options mentioned above. For the purposes of this study, Rumelt’s criteria will be used to examine these options.
In the first option, the idea of selling an organisation full of history or at the very least tie up with other retail players is not consistent with the culture of the organisation as well as in the general strategies of the company. As seen in the case study, Marks and Spencer appears to be a company full of pride, too proud perhaps.
With reference to the option of brand repositioning, the case study shows that the company is taking on brand repositioning initiatives constantly and yet they still find their performance wanting. Possibly this option may not be consistent with the management strategies of the organisation.
As the case study presented, the problem of the company is in its core. Thus, it would be very beneficial for the company to look at this option. The case study also mentioned that the changes made by the management of Marks and Spencer appear to be superficial and merely serves as a remedy.
Looking at the strategic options above, it appears that each and every one is implemented in the industry. Thus, these constitutes to a trend in operations. The issue in this regard is whether or not Marks and Spencer is able to handle the consequences of employing all the strategies. The more logical thing to do for the company is to choose one specific strategy that they could immediately implement and reap the results as timely.
The following discussion will evaluate the proposed strategic options mentioned above. For the purposes of this study, Rumelt’s criteria will be used to examine these options.
In the first option, the idea of selling an organisation full of history or at the very least tie up with other retail players is not consistent with the culture of the organisation as well as in the general strategies of the company. As seen in the case study, Marks and Spencer appears to be a company full of pride, too proud perhaps.
With reference to the option of brand repositioning, the case study shows that the company is taking on brand repositioning initiatives constantly and yet they still find their performance wanting. Possibly this option may not be consistent with the management strategies of the organisation.
As the case study presented, the problem of the company is in its core. Thus, it would be very beneficial for the company to look at this option. The case study also mentioned that the changes made by the management of Marks and Spencer appear to be superficial and merely serves as a remedy.
Looking at the strategic options above, it appears that each and every one is implemented in the industry. Thus, these constitutes to a trend in operations. The issue in this regard is whether or not Marks and Spencer is able to handle the consequences of employing all the strategies. The more logical thing to do for the company is to choose one specific strategy that they could immediately implement and reap the results as timely.