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Abhijeet S
Pest Analysis On ASDA : Asda is a British supermarket chain which retails food, clothing, toys and general merchandise. It also has a mobile telephone network, Asda Mobile. It has its head office in the Asda House in Leeds, West Yorkshire.
Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,[2] in 1999,[3] and is the second largest chain in the UK after Tesco,[4] having overtaken Sainsbury's in 2003. In 2010, 17% of UK grocery shoppers used Asda for their main shop, with 'special offers' the most cited reason for its popularity.[5]
Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 13 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each October.
Asda is a British supermarket chain which retails food, clothing, toys and general merchandise. It also has a mobile telephone network, Asda Mobile. It has its head office in the Asda House in Leeds, West Yorkshire.
Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,[2] in 1999,[3] and is the second largest chain in the UK after Tesco,[4] having overtaken Sainsbury's in 2003. In 2010, 17% of UK grocery shoppers used Asda for their main shop, with 'special offers' the most cited reason for its popularity.[5]
Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 13 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each October.
Political -
- Trading policies
- Employment Law
- Taxation (Corporate;Consumer)
Economic -
- Interest Rates
- Inflation
- Economic growth
- Exchange rates
- stage of business cycle
Socio-Cultural -
- Branding
- Demographics
- Lifestyle changes
- Health and welfare
Technological -
- Stock Control
- Government spending on research
- Energy use and costs
Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,[2] in 1999,[3] and is the second largest chain in the UK after Tesco,[4] having overtaken Sainsbury's in 2003. In 2010, 17% of UK grocery shoppers used Asda for their main shop, with 'special offers' the most cited reason for its popularity.[5]
Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 13 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each October.
Asda is a British supermarket chain which retails food, clothing, toys and general merchandise. It also has a mobile telephone network, Asda Mobile. It has its head office in the Asda House in Leeds, West Yorkshire.
Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,[2] in 1999,[3] and is the second largest chain in the UK after Tesco,[4] having overtaken Sainsbury's in 2003. In 2010, 17% of UK grocery shoppers used Asda for their main shop, with 'special offers' the most cited reason for its popularity.[5]
Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 13 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each October.
Political -
- Trading policies
- Employment Law
- Taxation (Corporate;Consumer)
Economic -
- Interest Rates
- Inflation
- Economic growth
- Exchange rates
- stage of business cycle
Socio-Cultural -
- Branding
- Demographics
- Lifestyle changes
- Health and welfare
Technological -
- Stock Control
- Government spending on research
- Energy use and costs
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