Pest Analysis On Amway

[abhishreshthaa]

Amway is the largest direct selling company and manufacturer in the world that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets.[3][4][5] Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 2.3%, reaching US$8.4 billion for the year ending December 31, 2009.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales.[6] Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world.[7] It is ranked by Forbes as one of the largest private companies in the United States[8] and by Deloitte as one of the largest retailers in the world.[9]


PEST ANALYSIS
POLITICAL

Government allowance.
Production base in china for export to Asian countries
Supportive for china’s entry into WTO.



ECONOMICAL
localization of production and raw materials.
Own production plant in china
50% of raw materials acquired itself from china
Localization of employees
More than 2000 employees were Chinese or overseas Chinese.


SOCIAL
Active involvement of community
Financial and human support in areas of human services education ,art ,culture etc.
Invested $ 4 million for this purpose

TECHNOLOGICAL
setup R&D department
Invested $ 1.5 million
developed new and tailored products like whitening make up for Chinese women.

 

[Business-education]

Hello Sir, there is not only pest analysis. There are two more please do mention that, if possible.The remaining two point are given below:

1) Environmental

2) Legal