abhishreshthaa
Abhijeet S
American Financial Group Incorporated (NYSE: AFG) is a holding company based in Cincinnati, Ohio whose primary business is insurance and investments. American Financial Group's purpose is to enable businesses and individuals to manage risk using insurance products and services tailored to meet their specific needs.
American Financial Group's major insurance division operates as the Great American Insurance Company, founded in 1872 and focuses on property and casualty insurance services. Other affiliates and subsidiaries include American Custom, Mid Continent, National Interstate, Republic Indemnity. Additional insurance specialties include (but are not limited to) equine, trucking, executive liability, fidelity and crime, and agri-business. Great American Financial Resources is a wholly owned subsidiary of American Financial Group and supplies a range of annuities, life insurance products and supplemental insurances to individuals and enterprises.
The parent company, AFG, is owned principally by financier Carl Lindner, Jr. and his family. Carl Lindner is Chairman of the Board of Directors of AFG. The senior Lindner's sons, Carl H. Lindner, III and S. Craig Lindner serve as Co-Chief Executive Officers.
American Financial Group was ranked 486th on the Fortune 500 list in 2004. Through the years American Financial Group has owned a number of subsidiaries, real estate properties, and companies, including The Mountain View Grand Resort & Spa in Whitefield, New Hampshire, The Cincinnatian in Cincinnati, Ohio, The Biltmore in Coral Gables, Florida, Le Pavillon in New Orleans, Louisiana, and the Charleston Harbor Resort & Marina in Charleston, South Carolina. Great American Insurance Group partnered with the first professional baseball team, the Cincinnati Reds, and Hamilton County to purchase naming rights for Great American Ball Park.
On December 6, 2006, American Financial sold assets acquired from successors to the dissolution of the Penn Central Railroad including the land under Grand Central Terminal and the 156 miles (251 km) of Metro North track leading to the New York City landmark to Argent Ventures. The company announced in December 2007 that they will combine their offices and move their headquarters to the brand new Great American Insurance Building at Queen City Square in 2011.
Each industry is subject to factors which affects the performance of the firm. In order to have as successful business, companies must know how to surpass different challenges in the marketplace. In doing so, different techniques and strategies should be developed and executed. In this kind of situation, of the most notable approach is marketing plan. Basically, marketing plan enables the business industries to analyze the company. In addition, this plan also helps the company to determine their target audience’s needs, which serve as their basis for the development of their products and services. The newly developed products and services must be promoted effectively to reach their target market (Reed, 2007). Furthermore, the marketing plan also facilitates this essential business approach by outlining the applicable techniques of promotions and sales (Beech, 1997).
Accordingly, marketing plan should be considered so as to foresee the ability or potentiality of the business in obtaining competitive advantage. An effective marketing plan contains essential factors which determine the objectives of the organisation and the methods on how these objectives will be attained. Primarily, the main goal of this paper is to provide a marketing plan for Supermeal Chinese Restaurant. This paper will first analyse the current situation of the company using different marketing approaches. After which, a comprehensive marketing plan will be provided for Supermeal.
The company that would be given emphasis in this paper is the Supermeal Chinese Restaurant which started in the marketplace last February 5, 2007. The company is in the business for one year and 6 months now. The main objective of the company is to be highly profitable and promote culture of traditional Chinese food in Sydney. The target market of the company is mostly Asian and other tourists who love Chinese cuisine and dishes.
The restaurant offers Chinese breakfast meals from 11 am to 5 pm and other meals after 5 pm. Since Supermeal is operating in a Western nation, the company is facing a lot of challenges and issues, such as cultural issues. Other issues that the company is facing are with regards to their facilities and the changes in the season of Sydney which affect the performance of the company. In this regard, the Supermeal should be able to have a marketing plan that would boost the profitability of the company and solve the issues that they are facing.
American Financial Group's major insurance division operates as the Great American Insurance Company, founded in 1872 and focuses on property and casualty insurance services. Other affiliates and subsidiaries include American Custom, Mid Continent, National Interstate, Republic Indemnity. Additional insurance specialties include (but are not limited to) equine, trucking, executive liability, fidelity and crime, and agri-business. Great American Financial Resources is a wholly owned subsidiary of American Financial Group and supplies a range of annuities, life insurance products and supplemental insurances to individuals and enterprises.
The parent company, AFG, is owned principally by financier Carl Lindner, Jr. and his family. Carl Lindner is Chairman of the Board of Directors of AFG. The senior Lindner's sons, Carl H. Lindner, III and S. Craig Lindner serve as Co-Chief Executive Officers.
American Financial Group was ranked 486th on the Fortune 500 list in 2004. Through the years American Financial Group has owned a number of subsidiaries, real estate properties, and companies, including The Mountain View Grand Resort & Spa in Whitefield, New Hampshire, The Cincinnatian in Cincinnati, Ohio, The Biltmore in Coral Gables, Florida, Le Pavillon in New Orleans, Louisiana, and the Charleston Harbor Resort & Marina in Charleston, South Carolina. Great American Insurance Group partnered with the first professional baseball team, the Cincinnati Reds, and Hamilton County to purchase naming rights for Great American Ball Park.
On December 6, 2006, American Financial sold assets acquired from successors to the dissolution of the Penn Central Railroad including the land under Grand Central Terminal and the 156 miles (251 km) of Metro North track leading to the New York City landmark to Argent Ventures. The company announced in December 2007 that they will combine their offices and move their headquarters to the brand new Great American Insurance Building at Queen City Square in 2011.
Each industry is subject to factors which affects the performance of the firm. In order to have as successful business, companies must know how to surpass different challenges in the marketplace. In doing so, different techniques and strategies should be developed and executed. In this kind of situation, of the most notable approach is marketing plan. Basically, marketing plan enables the business industries to analyze the company. In addition, this plan also helps the company to determine their target audience’s needs, which serve as their basis for the development of their products and services. The newly developed products and services must be promoted effectively to reach their target market (Reed, 2007). Furthermore, the marketing plan also facilitates this essential business approach by outlining the applicable techniques of promotions and sales (Beech, 1997).
Accordingly, marketing plan should be considered so as to foresee the ability or potentiality of the business in obtaining competitive advantage. An effective marketing plan contains essential factors which determine the objectives of the organisation and the methods on how these objectives will be attained. Primarily, the main goal of this paper is to provide a marketing plan for Supermeal Chinese Restaurant. This paper will first analyse the current situation of the company using different marketing approaches. After which, a comprehensive marketing plan will be provided for Supermeal.
The company that would be given emphasis in this paper is the Supermeal Chinese Restaurant which started in the marketplace last February 5, 2007. The company is in the business for one year and 6 months now. The main objective of the company is to be highly profitable and promote culture of traditional Chinese food in Sydney. The target market of the company is mostly Asian and other tourists who love Chinese cuisine and dishes.
The restaurant offers Chinese breakfast meals from 11 am to 5 pm and other meals after 5 pm. Since Supermeal is operating in a Western nation, the company is facing a lot of challenges and issues, such as cultural issues. Other issues that the company is facing are with regards to their facilities and the changes in the season of Sydney which affect the performance of the company. In this regard, the Supermeal should be able to have a marketing plan that would boost the profitability of the company and solve the issues that they are facing.