abhishreshthaa

Abhijeet S
Pest Analysis On American Broadcasting Company (ABC) : The American Broadcasting Company (ABC) is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948. As one of the Big Three television networks, its programming has contributed to American popular culture.

Corporate headquarters are in the Upper West Side of Manhattan in New York City,[1] while programming offices are in Burbank, California adjacent to the Walt Disney Studios and the corporate headquarters of The Walt Disney Company.

The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm's direct parent company, and that company is owned in turn by Disney






• Political (Legal) Aspects

A company will not be able to gain success, good reputation and trust if it will not consider legal and political sector as part of their strategy. Political and legal sectors include the needs of the company to follow the given policies and regulations of the government in order to be considered as legal and authorized business company. In this manner, ABC Clothing Company should be able to consider political and legal aspects so as to show that they value the policies and regulations of the government in any of the business operations.

- tax policy

- employment laws

- political stability

- environmental regulations

- trade and tariff restrictions

• Economic Aspects

It is important that a certain company must also give enough attention to its economic stability. The economic goal of a certain industry is like an axis in which other objectives or goals are revolving. The economic factor involves the context in which an industry belongs, i.e. the configuration of the competition in which a company operates the active demand of the products, general economic condition of the nation or region, conditions in relation with other industries, and the situation of the resource markets.

- economic stability

- economic growth

- interest rates

- inflation rates

- exchange rates

• Socio-cultural Sector

Society and culture is an important factor that must be given emphasis by any business, specifically those who are operating in the global arena. It is important that the company must operate in compliance with the social systems in order to gain good reputation and effective public image. On the other hand, cultural aspects is equally essential, in order to understand the various needs of different individuals that belongs to different cultures.

- population growth rate

- age distribution

- career attitudes

- consumer behavior

- religion and culture itself

• Technological Aspects

The complexities of achieving business success through increased efficiency, effectiveness and competitiveness, combined with innovative applications of modern technology, has heightened the awareness of both technology and business managers towards more strategically oriented approaches for planning and management of any industry. Hence, it is important that a company must be able to give consideration to the technological aspects.

- distribution and communication channels

- technology incentives

- automation

- rate of technological change

- environmental and ecological aspect

- barriers to entry

- production level

- outsourcing decisions
 
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Advertising in contemporary society is one of the best book which will definitely related to pest analysis.The named books deal with the culture and advertising but it also explains about what are the factors one needs to understand while preparing and ad for the international market. Those culture includes all the factor mentioned in Pest analysis.
 
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