Pest Analysis On Abercrombie & Fitch

[abhishreshthaa]

<h2>Pest Analysis On Abercrombie & Fitch</h2>

Abercrombie & Fitch (A&F) (NYSE: ANF) is an American retailer, currently headed by chairman and CEO Michael S. Jeffries. A&F focuses on casual wear for consumers ages of 18 through 22.[2] With over 300 locations in the United States, the brand has embarked on international expansion throughout various world markets.[7] The company also operates three off-shoot brands: abercrombie (childrenswear), Hollister Co., and Gilly Hicks. The company also operated a post-grad brand, Ruehl No.925, that was shuttered in early 2010.

Political Factors.

The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as:

1.How stable is the political environment?

2.Will government policy influence laws that regulate or tax your business?



Economic Factors.

Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at:

1. Interest rates.

2. The level of inflation Employment level per capita.


Sociocultural Factors.

The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:

1.What is the dominant religion?

2.What are attitudes to foreign products and services?

3.Does language impact upon the diffusion of products onto markets?


Technological Factors.

Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points:

1. Does technology allow for products and services to be made more cheaply and to a better standard of quality?

2.Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc?

 

[Business-education]

It had been long debate about what are most important Swot or Pest. So, if you compare Sachin Tendulkar and Virendra Sehwag then, both were important to Indian cricket team.So, Swot and Pest both are important and necessary steps which company has to take. The best part of Pest analysis is that it covers all the segment which is related to conduct business. It helps you set u your business smoothly.