Parle-G marketing strategy..

parle g is the leading biscuit maker of india...with almost 40 % market share in biscuit industry...The popular Parle-G, glucose biscuits from Parle Products, have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products.
 
This is a powerpoint presentation about how Parle used the marketing mix to promote its flagship brand Parle-G.

:SugarwareZ-191: its better to be the king of hell than to be a slave in heaven.

Hey frnds, Please don't forget to give ur feedback...it will help in in improving.Thanx.

Hey! is it marketing mix or marketing strategy
 
hi ameya;
can u send me the unzipped file of the same parle-g project since zipped file may be corrupt as it is not opening
 
Hi Friends,
this is the first time i m using Management Paradise. So can anyone of you help me to get a project on merchandising activity of Britannia and Parle.

Thanks in Advance.
 
This is a powerpoint presentation about how Parle used the marketing mix to promote its flagship brand Parle-G.

:SugarwareZ-191: its better to be the king of hell than to be a slave in heaven.

Hey frnds, Please don't forget to give ur feedback...it will help in in improving.Thanx.


Hi,

Thanks for the wonderful presentation

It was really informative and fantastic.


Regards,
Niranjan
 
hey saurabh,

i am nt able to read ur ppt cos its corrupted...can u help me out by sending the presentation to [email protected].

It will be a great help and will be highly appreciated.
Thanks in advance.

Regards,
Mayoor Bhandari
 
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