PARASITIC MARKETING IN SPORTSWEAR COMPANIES

[abhishreshthaa]

Jerry Jones' was the owner of an American Football Club, Dallas Cowboys. His National Football League marketing philosophy - making Parasitic marketing sponsorship pacts with NFL non-sponsors Nike and Coca-Cola Co.
The National Football League slapped a $300 million lawsuit on Mr. Jones for his alleged role in Parasitic Marketing.



The actions taken by the NFL prompted American Express Co. to reconsider its multi year deal worth $15-20 millions with Mr. Jones to become a sponsor of Texas Stadium.



During the weeks that followed, NFL Properties, sponsors, and media partners created a television program with Visa USA-Fox teaming up to air it. The program "Call for Quarterbacks" was aired during Fox's prime-time programming. Celebrity quarterbacks were the guest star in the Fox program. A promotional contest preceded the program with Visa running a spot each night.

 

[jitendra05]

Jerry Jones' was the owner of an American Football Club, Dallas Cowboys. His National Football League marketing philosophy - making Parasitic marketing sponsorship pacts with NFL non-sponsors Nike and Coca-Cola Co.
The National Football League slapped a $300 million lawsuit on Mr. Jones for his alleged role in Parasitic Marketing.



The actions taken by the NFL prompted American Express Co. to reconsider its multi year deal worth $15-20 millions with Mr. Jones to become a sponsor of Texas Stadium.



During the weeks that followed, NFL Properties, sponsors, and media partners created a television program with Visa USA-Fox teaming up to air it. The program "Call for Quarterbacks" was aired during Fox's prime-time programming. Celebrity quarterbacks were the guest star in the Fox program. A promotional contest preceded the program with Visa running a spot each night.

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