Packaging in Marketing

[abhishreshthaa]

It is providing a container/wrapper for a product for the purpose of handling & protection. The three levels are-

i. Primary package- To hold the product, e.g. bottles.

ii. Secondary package- To hold the primary package, e.g. cardboard boxes.

iii. Shipping package- To carry the secondary package from one place to another e.g. corrugated boxes. All products need shipping package.


HLL has made ‘bubble pack’ shampoos. They are neither sachets nor bottles & works on the principle of capillary action. The rural markets were kept in mind & this type of package was developed keeping in mind the convenience of storage after use.

 

[jitendra05]

It is providing a container/wrapper for a product for the purpose of handling & protection. The three levels are-

i. Primary package- To hold the product, e.g. bottles.

ii. Secondary package- To hold the primary package, e.g. cardboard boxes.

iii. Shipping package- To carry the secondary package from one place to another e.g. corrugated boxes. All products need shipping package.


HLL has made ‘bubble pack’ shampoos. They are neither sachets nor bottles & works on the principle of capillary action. The rural markets were kept in mind & this type of package was developed keeping in mind the convenience of storage after use.

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