netrashetty

Netra Shetty
Safeway Inc. (NYSE: SWY), a Fortune 500 company, is North America's third largest supermarket chain, with, as of December 29, 2007, 1743 stores located throughout the western and central United States and western Canada.[3] It also operates some stores in the Mid-Atlantic region of the Eastern Seaboard. The company is headquartered in Pleasanton, California. Supermarket News ranked Safeway No. 4 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $40.5 billion.[4] Based on 2005 revenue, Safeway is the tenth largest retailer in the United States

President

Steven Burd

Director

Janet Grove

Director

Mohanbir Gyani

Director

Frank Herringer

Director

William Tauscher
Director

Kenneth Oder

Director

Michael Shannon

Director

Arun Sarin
Lead Director

Paul Hazen

CFO

Robert Edwards
Marketing

DD
Strategist & Administrativer

LR
Retail Operations

BE
Strategic & Health Initiativ...

KS

CIO

David Ching

Legal & Secretary

Robert Gordon
Human Resource

RJ

Planning & Business Developm...

David Stern

Real Estate & Engineering

Donald Wright
Supply Operations

JT
Finance & Control

DB

Finance & Investor Relations

Melissa Plaisance

Development of Conceptual Models
Models are developed not of how the relevant systems are, but of how they conceivably could be, and what activities would be needed to accomplish the transformation. Conceptual models must not be produced in a vacuum. It is important to compare them often during development to the real world situations as they exist. The models must be both desirable and feasible to the people who will be involved in implementing changes.

Action Plan to Improve the Problem Situation
Checkland (1999) believes that three kinds of changes are possible, changes in structure, in procedures and in attitudes. Changes of the first and second order may be easier than changes in attitudes. Involving the people involved with the problem situation, who care about the perceived problem and want to do something about it, in all phases of this process, is critical for successful change intervention.
 
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You wont gauge the intensity until you know its advantages. I would like to elucidate your concepts more on emphasizing its advantages.

Advantage of Organisational Structure

1) Normal and smooth work flow

2) Impeccable communication

3) Cost effective too
 
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