netrashetty
Netra Shetty
Organisational Structure of New Balance : New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has nevertheless grown to be one of the largest makers of sports footwear in the world.
New Balance is notable in that it has continued to maintain a manufacturing presence in the United States as well as in the United Kingdom for the European market—in contrast to its competitors in the same market space, such as Nike and Adidas, who design products in the US and Europe, but purchase the majority of their Footwear and Apparel from manufacturers in China, Vietnam, and other developing nations. The result of this corporate decision is that the shoes tend to be more expensive than New Balance's competitors. To offset this pricing discrepancy, New Balance differentiates their products with technical innovations , such as a blend of gel inserts, heel counters, and a greater selection of sizes, particularly for very narrow and/or very wide widths.
CEO
Robert DeMartini
Chairman of the Board
James Davis
Director Emeritus
John Larsen
CFO
John Withee
Apparel
KK
Sales
HS
Product & Marketing
JP
International
AH
Manufacturing
John Wilson
North America
CQ
Value Chain
DC
Administration
AD
Advanced Concepts
EH
Consumer Experiences
PH
CFO
Bill Hayden
Design & Development
JC
Logistics
KH
Human Resources
CO
Intellectual Property
EH
Responsible Leadership
CM
Retail
SS
Sourcing & Procurement
JS
St. Louis
JC
Communication
AD
Treasurer
AR
Sales
PZ
New Balance is notable in that it has continued to maintain a manufacturing presence in the United States as well as in the United Kingdom for the European market—in contrast to its competitors in the same market space, such as Nike and Adidas, who design products in the US and Europe, but purchase the majority of their Footwear and Apparel from manufacturers in China, Vietnam, and other developing nations. The result of this corporate decision is that the shoes tend to be more expensive than New Balance's competitors. To offset this pricing discrepancy, New Balance differentiates their products with technical innovations , such as a blend of gel inserts, heel counters, and a greater selection of sizes, particularly for very narrow and/or very wide widths.
CEO
Robert DeMartini
Chairman of the Board
James Davis
Director Emeritus
John Larsen
CFO
John Withee
Apparel
KK
Sales
HS
Product & Marketing
JP
International
AH
Manufacturing
John Wilson
North America
CQ
Value Chain
DC
Administration
AD
Advanced Concepts
EH
Consumer Experiences
PH
CFO
Bill Hayden
Design & Development
JC
Logistics
KH
Human Resources
CO
Intellectual Property
EH
Responsible Leadership
CM
Retail
SS
Sourcing & Procurement
JS
St. Louis
JC
Communication
AD
Treasurer
AR
Sales
PZ
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