OFFENSIVE WARFARE (Your organization is # 2 or 3 in the market, and you have the resources to sustain a challenge to the leader)
Principles
The main consideration is the strength of the leader‟s position. Find a weakness in the leader‟s strength and attack at that point. Launch the attack on as narrow a front as possible.
Illustrations
What‟s good strategy for the leader is bad strategy for #2, and vice versa. “Where absolute superiority is not Attainable, you must produce a relative one at the decisive point by making skilled used of what you have. There‟s weakness in strength, if you can find it.
Principles
The main consideration is the strength of the leader‟s position. Find a weakness in the leader‟s strength and attack at that point. Launch the attack on as narrow a front as possible.
Illustrations
What‟s good strategy for the leader is bad strategy for #2, and vice versa. “Where absolute superiority is not Attainable, you must produce a relative one at the decisive point by making skilled used of what you have. There‟s weakness in strength, if you can find it.