When I hear the TRP, the very first thing that comes to my mind is the TV serials all of my favorites not only mine but almost whole of India’s too. For all of those Television Rating Points are the measure by which winners are judged. I believe managers too should gauge their performance by using TRP scores, where the acronym stands for Transparency, Responsiveness, and Partnering.
These values, traditionally associated with government and developmental organizations, have gained credence as corporate values today. It is said that executives should be open and honest, not just with information but also motives. Transparent managers, by contrast, can leverage the collective wisdom of their teams by sharing information and knowledge. Responsiveness helps in building trust. The procedure starts with listening to team mates and getting known of the key insights. It also means a commitment to taking action in a timely manner. A responsive manger should be approachable receptive and quick to need. Once you are transparent on your dealings and responsive too you will automatically gain the third element that is partnering- wherein you experience a win-win partnership, where team members collaborate with managers to find solutions and achieve goals in an environment of transparency and responsiveness. It's impossible to climb mountains alone; mountaineers will vouch for that. It's the same in organizations. All the above points will improve the productivity and get in great results. Finding faster and quicker way of accomplishing tasks will increase your love for productivity, which includes finding in better ways to gather and process information to streamline activities and to accomplish much more in less time. There have been some recent studies showing that we are more efficient when we do one thing at a time. If you are constantly multitasking, then you seem distracted and less productive, especially when you are multitasking on conference calls. After a few times of asking people to repeat the question that you missed because you were doing something else, your boss and coworkers are likely to become suspicious about whether or not you can pay attention when working outside of the office.
They don’t know if you were distracted because of email and other work or if you were distracted by the television, your kids or other home activities. We need to stay sharp and pay attention on those conference calls, so reduce the multitasking and focus on the task at hand.
Well we all just have a rough and unclear idea of what TRP basically is and how does it get measured and who does it? Answering to all those questions below:
TRP’s are measured by TAM Media, which is a joint venture between AC Nielsen and IMRB. There is a viewership panel comprising of around thirty thousand individuals representing all the Class 1 towns (towns with a population of more than one lakh) who are polled every week for their viewership habits. The viewership for more than three hundred channels currently on air is measured.
The importance is given to the following aspects when totalizing TRP’s
Importance for/to advertisers
To the broadcasters
To the content providers
The coverage area also counts.
Similarly if we compare the same with the corporate, each area that has provided importance to relates to corporate as well. Like advertising and broadcasters also play a keen role for the corporate, as well as the content providers play an important role, for the corporate the content various according to the category under which they lie. Like for the manufacturing company, the products they provide to consumers as well as the after sales may rate their performance. Likely the ones in service industry, the kind of services they provide and the satisfaction the consumers receive from the same as well as the feedback assessment determines the performance in the industry they belong to. Each company operates within different bounds. These are determined by their size, their budget and their ability to make organizational change. Within these bounds marketers operate along the five factors described below. TRP’s determined for the corporate determines the marketing effectiveness as well as the efficiency, info about our competitors, consumers; it can help us frame marketing strategy, execution criteria, infrastructure availability.
Well now when we have TRP’s even for the corporate can you determine what is your TRP? The importance, relevance and the benefits of the same is world known which entertains everyone. Implementing the above thoughts in reality can work for all those seeking productivity and fun.
These values, traditionally associated with government and developmental organizations, have gained credence as corporate values today. It is said that executives should be open and honest, not just with information but also motives. Transparent managers, by contrast, can leverage the collective wisdom of their teams by sharing information and knowledge. Responsiveness helps in building trust. The procedure starts with listening to team mates and getting known of the key insights. It also means a commitment to taking action in a timely manner. A responsive manger should be approachable receptive and quick to need. Once you are transparent on your dealings and responsive too you will automatically gain the third element that is partnering- wherein you experience a win-win partnership, where team members collaborate with managers to find solutions and achieve goals in an environment of transparency and responsiveness. It's impossible to climb mountains alone; mountaineers will vouch for that. It's the same in organizations. All the above points will improve the productivity and get in great results. Finding faster and quicker way of accomplishing tasks will increase your love for productivity, which includes finding in better ways to gather and process information to streamline activities and to accomplish much more in less time. There have been some recent studies showing that we are more efficient when we do one thing at a time. If you are constantly multitasking, then you seem distracted and less productive, especially when you are multitasking on conference calls. After a few times of asking people to repeat the question that you missed because you were doing something else, your boss and coworkers are likely to become suspicious about whether or not you can pay attention when working outside of the office.
They don’t know if you were distracted because of email and other work or if you were distracted by the television, your kids or other home activities. We need to stay sharp and pay attention on those conference calls, so reduce the multitasking and focus on the task at hand.
Well we all just have a rough and unclear idea of what TRP basically is and how does it get measured and who does it? Answering to all those questions below:
TRP’s are measured by TAM Media, which is a joint venture between AC Nielsen and IMRB. There is a viewership panel comprising of around thirty thousand individuals representing all the Class 1 towns (towns with a population of more than one lakh) who are polled every week for their viewership habits. The viewership for more than three hundred channels currently on air is measured.
The importance is given to the following aspects when totalizing TRP’s
Importance for/to advertisers
To the broadcasters
To the content providers
The coverage area also counts.
Similarly if we compare the same with the corporate, each area that has provided importance to relates to corporate as well. Like advertising and broadcasters also play a keen role for the corporate, as well as the content providers play an important role, for the corporate the content various according to the category under which they lie. Like for the manufacturing company, the products they provide to consumers as well as the after sales may rate their performance. Likely the ones in service industry, the kind of services they provide and the satisfaction the consumers receive from the same as well as the feedback assessment determines the performance in the industry they belong to. Each company operates within different bounds. These are determined by their size, their budget and their ability to make organizational change. Within these bounds marketers operate along the five factors described below. TRP’s determined for the corporate determines the marketing effectiveness as well as the efficiency, info about our competitors, consumers; it can help us frame marketing strategy, execution criteria, infrastructure availability.
Well now when we have TRP’s even for the corporate can you determine what is your TRP? The importance, relevance and the benefits of the same is world known which entertains everyone. Implementing the above thoughts in reality can work for all those seeking productivity and fun.