Notes, projects, reference material etc

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the information shared by you with all of us is helpful in making our projects ......thanx from the bottom of my heart ..........u solved my problem to the great extent......thanx once again
 
Hey i need a project on "Sales n distribution fr Pepsi"
If u cud guide me wit the synopsis n d objectives..wud b glad! waiting fr yr reply...its urgent!
 
Re: Notes, projects, reference material etc BMS SEM 6

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Notes, projects, reference material etc all under 1 roof MP
Dk's collection part 2 for SEM 6 TY BMS students
starting with Entrepreneurship:



:mod::kelw::SugarwareZ-240:
 

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Notes, projects, reference material etc all under 1 roof MP
Dk's collection
starting with Entrepreneurship:
 

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Engagement marketing, sometimes called "participation marketing," is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.
Ultimately, engagement marketing attempts to connect more strongly consumers with brands by "engaging" them in a dialogue and two-way, cooperative interaction.
For decades, consumers would simply watch a commercial or look at a print ad that advertisers produced. That’s one-way communication and doesn't qualify as engagement, where consumers participate, share, and actually interact with a brand.
This is closely related to the definition of transparent marketing. Transparent Marketing is a strategy used to personalize the content marketed to a customer by engaging them in Web 2.0 social media technologies such as blogs, live chat and product ratings. Through these web based technologies, companies are able to provide true transparency to their company and products, good or bad. In addition, they are able to build trusting and lasting relationships with their customers.
 
Notes, projects, reference material etc all under 1 roof MP
Dk's collection
starting with MR 2 :

Data Collection Methods
MEANING OF RESEARCH
MARKETING RESEARCH PROCESS
RESEARCH DESIGN
DATA COLLECTION
STEPS IN QUESTIONNAIRE CONSTRUCTION
SAMPLING
CONSUMER BEHAVIOUR
FACTORS INFLUENCING CONSUMER BEHAVIOUR
THE PURCHASE DECISION PROCESS
ELEMENTS INFLUENCING THE PURCHASE PROCESS
PARTIES INFLUENCING PURCHASE DECISION
MARKET SURVEY
DATA ANALYSIS
LIMITATIONS IN RESEARCH
 

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Notes, projects, reference material etc all under 1 roof MP
Dk's collection
starting with MR :

FEW MARKETING RESEARCH COMPANIES:-
1. Ugam Marketing Research
2. SRS-Icon Brand Navigation India Pvt. Ltd.
3. Synovate India
4. TAM Media Research (India) Pvt Ltd.
5. TNS India
6. Opinion Market Research Field Agency
7. IMRB International
8. Indianet Marketing Services Pvt. Ltd.
9. Integrated Marketing And Research Services
10. Frost & Sullivan
11. Hansa Research Group Pvt. Ltd.
12. Direm Markewting Services (Mumbai)pvt. Ltd.
13. Drshti Strategic Research Services Pvt. Ltd.
14. Dun & Bradstreet Information Services India Pvt. Ltd.
15. Cross-Tab Marketing Services Pvt. Ltd.
16. A.C. Nielsen
17. Cybermedia Research
18. Pathfinders India
19. Indica Research
20. A B A Garware Research Foundation
21. A S I Research Centre Ltd.
22. AMC Interactive
23. Blackstone Market Facts
24. Credit Analysis & Research Ltd. (Care)
 

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