"NO MONEY ! NO BUSINESS !" A WRONG PHENOMENON

"NO MONEY ! NO BUSINESS ! "A WRONG PHENOMENON

Although finance is viewed as major barrier for a business to overcome its defaults in its absence. There are certain things that money cant buy and those few an Entrepreneur can achieve through his entrepreneurial skills. And the list goes as below:-



Relationship Marketing


Relationship marketing is a big opportunity for businesses that is often overlooked. You can use this to your advantage by being the company or brand that recognizes the power of relationship marketing and uses it for competitive advantage this is the most important lesson that I’ve learned in my career as an entrepreneur, so please pay attention. The best kind of marketing is called “relationship marketing” and it’s free. How does it work?

1. Find the people that have access to your audience.

2. Offer them a commission for referring business to you.

3. Let them market your company at no risk to you.

Be Independent

Design your own business cards, build your own website, and write your own marketing copy. These won’t look as great as work done by professionals, but it’s free and fast. Once you’ve sold a few thousand dollars worth of products or services, you can always re-do your website, business cards and marketing copy using experts.

Have Contractors, not Employees

Having contractors has many advantages:

You can stop working with them when you don’t need them anymore or if they’re not good at what they do.

They don’t need a desk or office space.

When work is slow, they get paid less. When there’s a lot of work, they make more money. Try that with an employee.

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Pay on Performance

It’s OK to have some people on retainers, but make sure that most of their income is tied to results. If they bring you a lot of business, they should make a lot of money. After all, you’ll be making a lot of money too, so it’s only fair that you share it with those that help you achieve your goals.

Barter

Very few people barter these days, but bartering is extremely powerful. If you have something other people want, try to barter for their services. You might not get the best expert in the industry to work with you, but whomever you get will be good enough.

Leverage Other People’s Businesses

You should take advantage of the retail locations, distribution channels and manpower that other companies pay for. For example, if you sell t-shirts, opening your own retail store will be way more expensive than selling your t-shirts through other people’s stores. Let them carry your products. Use their salespeople, their retail space and their distribution channels.

Don’t Quit

Having to make money by tomorrow in order to be able to buy groceries is no fun. I know it because I’ve been there; several times. Don’t quit your job yet. Work on your business in your free time. Grow it without taking stupid shortcuts because you’re desperate for money. Once you’re getting a decent income from your business, you can quit your job and work on your business full-time.

 
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