A new global identity Airtel new expansion plan was conceptualized by JWT, which was spread across 19 countries. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.” Were the words of Bharati Airtel’s MD at the time of press release. The new logo being featured by an excellent new ad is really something innovative. The red color which forms an integral part of the brand continues to be part of the new too. It is not only the logo being revised the Airtel tune is also being upgraded to its par by A R Rehman. While giving inf o about the new ad which is shot in London, the ad was conceptualized by JWT Delhi chief creator officer Adrian Miller. More such commercials are to come which will take away interest and popularity ratings of the brand. Airtel plans to turn towards 3G is again catching attention worldwide. However Airtel is now emerging among all the brands existing in the market at its best.