motor bikes

love_gundu22

love_gundu22

Praveen Gurwani
hi everyone, I have got an rural launch project, and i hav choosen BIKES as my product............ so if ny one would like to share ideas in my project please reply...... and as i already working on it and choosen 100 CC BIKES TO LAUNCH IN RURAL MARKETS......

one more thing our professor has given us the points to cover in project as follows just hav a look


INDEX

Acknowledgement

Describe the Overview (Market, Competitor ,etc)

Brand name of the product

Feauters of the product

Design, model ,etc.

USP (Unquique Selling Proposition)

4ps

Segmentation , Targeting , Position (how are villagers , nature of them, how is village , Segmentation in Village)
In Segmentation u can add theory of books

Finance

Product Life Cycle

Price & Labelling

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Re: urgent help reqd. rural marketin proj

Hey
The project seems v intresting!!!! Well i vl tell u, I had 1s attended a seminar on Rural marketing during a colg fest, the marketing manager of HLL ws there, he ws talkin 2 us abt hw they marketed Fair n Lovely in rural areas.

What he sed ws u hv 2 put urslf there n then only u cn kno da needs. 1 thing tht cums 2 my mind is ROADS r nt gud there, so USP cud b low mantainance of bikes as they r splly made 2 b run on such roads....

The bikes cud hv place 2 keep stuff, as in when they r goin 2 their feilds(i.e farmers), they cn carry lil stuffs in tht....like their lunch boxes n all....

Brand Name:-
The company cud b Manhindra launching bikes for da farmers, as farmers hv huge trust on dis company for the tractors they use. They would keep tht same guy in da adds who drives the tractor nw driving da bike.....So the farmers cn connect themslves 2 it.....

Segment is rural n semi rural villages, target bein male farmers between da age group of 21-45.

Thats all i cn think of as of nw....If anything else cums 2 my mind, vl surely post here...

hope sum of these stuff helps u sumhw!!!

take care
deya
 
Re: urgent help reqd. rural marketin proj

HI VISHAL I HAVE UPLOADED SOME NOTES ON RURAL MARKETING IN UPLOAD NOTES SECTION IT HAS A PROJECT ON HEROHONDA BIKES HOPE IT WILL GIVE U SOME HELP
 
Re: urgent help reqd. rural marketin proj

nehasharmabms said:
HI VISHAL I HAVE UPLOADED SOME NOTES ON RURAL MARKETING IN UPLOAD NOTES SECTION IT HAS A PROJECT ON HEROHONDA BIKES HOPE IT WILL GIVE U SOME HELP
Click to expand...

hey neha....those notes r useful for love gundu'sproject..i already hv thm..u mistakn...np
 
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