MERCHANDISE MANAGEMENT

abhishreshthaa

Abhijeet S
Merchandising consists of the activities involved in a retailer’s buying goods & services and making them available for sale.



PROCESS FOR IMPLEMENTING MERCHANDISE PLANS:

 Information is gathered about target market needs and prospective suppliers.



 The retailer chooses firm-owned, outside, regularly used and/or new supply sources of merchandise.



 The merchandise under consideration is evaluated through inspection, sampling and/or description.



 Purchase terms are set. They may have to be negotiated in their entirety or through uniform contracts.



 The purchase conclusion is made-manually or automatically.



 Merchandise handling decisions are taken relating to receiving & storing, price & inventory marking, displays, pilferage control etc.



 Reordering decisions are made.



 Re-evaluation of merchandising plans takes place.
 
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