MBA Marketing Project Names and Ideas
Final year Project Names and Ideas
Branding
The topic on branding offers many ideas for marketing projects. The brand loyalty, brand preferences of products, relation of brand images and loyalty, brand loyalty and image in retail industry are some of the related ideas.
Market Segment Analysis
Market segment analysis includes the choosing of an industry or specific company. This project divides the customer base into blocks based on different values such as age, income, geographical location, etc. After this the purchasing power and frequency for each are defined. This project helps the industries and companies to organize the marketing potential.
Research on Effect of Social Media on Purchasing Decisions
This project brings about the research on effect of social media on purchasing decisions. The project will be more useful if the students do their project with small firms and help them in doing research to identify the effect on purchase decisions. This project will be an exposure for the students in the marketing field.
Measurement of a Company’s Brand Equity
This is an important marketing project. The project involves the surveys of customer loyalty and to make reports based on them. The reports will enable the students to understand the variables like share of market and share of mind.
Some other topics for doing project
Advertising and Promotion/PR
Advertising effectiveness study
Competition Analysis
Consumer Perception Survey
Conspicuous consumption
Customer Loyalty study
Customer Profiling
Customer Relationship Management
Data Mining/Data Driven Marketing
Dealership network & effectiveness of distribution system
Direct Marketing Customer Satisfaction Survey
Effectiveness of channels (distributors) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Effectiveness of promotion schemes
Factors affecting real estate markets in a location
Improving service quality using service blueprinting
Internet Marketing
Logistics & Rink management
Market Assessment/Planning
Market Research/Surveys/Focus Groups
Marketing Topics
Measurement of Brand awareness and brand perception
New Product Development/Design
Pricing Strategy
Revenue Management
Sales force Management
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Service Quality Study
Service standards
Study of Institutional markets
Study of purchase influencing factors
Study on effectiveness of employee’s role in service delivery
The marking projects can be well carried out in the small marketing firms and as well as big firms. The various activities and research projects implemented in there will be helpful for understanding the different ideas in the field. Any industry related to marketing can be chosen as the project platform. The projects done in reputed firms will be a valuable one and it helps more in future.
Final year Project Names and Ideas
Branding
The topic on branding offers many ideas for marketing projects. The brand loyalty, brand preferences of products, relation of brand images and loyalty, brand loyalty and image in retail industry are some of the related ideas.
Market Segment Analysis
Market segment analysis includes the choosing of an industry or specific company. This project divides the customer base into blocks based on different values such as age, income, geographical location, etc. After this the purchasing power and frequency for each are defined. This project helps the industries and companies to organize the marketing potential.
Research on Effect of Social Media on Purchasing Decisions
This project brings about the research on effect of social media on purchasing decisions. The project will be more useful if the students do their project with small firms and help them in doing research to identify the effect on purchase decisions. This project will be an exposure for the students in the marketing field.
Measurement of a Company’s Brand Equity
This is an important marketing project. The project involves the surveys of customer loyalty and to make reports based on them. The reports will enable the students to understand the variables like share of market and share of mind.
Some other topics for doing project
Advertising and Promotion/PR
Advertising effectiveness study
Competition Analysis
Consumer Perception Survey
Conspicuous consumption
Customer Loyalty study
Customer Profiling
Customer Relationship Management
Data Mining/Data Driven Marketing
Dealership network & effectiveness of distribution system
Direct Marketing Customer Satisfaction Survey
Effectiveness of channels (distributors) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Effectiveness of promotion schemes
Factors affecting real estate markets in a location
Improving service quality using service blueprinting
Internet Marketing
Logistics & Rink management
Market Assessment/Planning
Market Research/Surveys/Focus Groups
Marketing Topics
Measurement of Brand awareness and brand perception
New Product Development/Design
Pricing Strategy
Revenue Management
Sales force Management
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Service Quality Study
Service standards
Study of Institutional markets
Study of purchase influencing factors
Study on effectiveness of employee’s role in service delivery
The marking projects can be well carried out in the small marketing firms and as well as big firms. The various activities and research projects implemented in there will be helpful for understanding the different ideas in the field. Any industry related to marketing can be chosen as the project platform. The projects done in reputed firms will be a valuable one and it helps more in future.