Most of the progress made by marketing and branding as business disciplines comes from the work of a surprisingly small number of marketing thought leaders, who we term Marketing Gurus.
These people are the most influential contributors to the field of marketing, sales and related strategy. Reflecting marketing's importance in business strategy, the list includes many of the greatest management thinkers of any type.
We hear of many marketing experts or gurus whatever you say, both have many things in common, like the following
1) Testimonials
An expert that is good will have a lot of testimonials. The testimonials that they have should reveal how much money the expert made them, and how much they have been satisfied with the expert's service.
Testimonials are a sign that people are happy with the advice that the expert has given them. Whenever choosing a marketing expert for your business, make sure that they have a lot of credentials behind their name..
2) Their own products
The expert that you choose should have developed their own books or courses on marketing. An expert that is good should have a proven track record regarding their products.
Their products should have been around for a long time and should have been proven to help out the people who have used them. It's quite hard to come across products such as these on the internet, due to the fact that there are so many scams online. So you will want to do your research thoroughly to find the right expert for you. Finding a marketing expert doesn't have to be a hard thing to do. Just make sure that they contain these elements and you will be good to go.
A good expert will show you the ropes of your business and will help you to propel your business to the next level. Today names like Philip Kotler, David Ogilvy, Michael Porter, James Collins and many to write the list never ends new and new experts arrive in the market with their thesis