pardhu.puri
Pardhu Vanchanagiri
Marketing Strategy_Lenovo:
Technology Geek???
Smartness Freak???
Do you have a dream of turning your small factory to be the world’s most influential brand???
Well however I am not here to bore you for anyhow…
But, as the definitions take hold, we shall stick to some technical terms for now.
Hope everyone is aware of Lenovo,
Perfect Man,
Perfect!!
So, everyone completed checking if you have a Lenovo product??
Take a look into the discussion now,
Defined by the world of Computers as the largest PC maker,
Lenovo is also at its heights of usage by the people, by becoming the largest producer of Mobil phones whose sales have surprisingly exceeded PC’s for the first time in 3 months.
Lenovo has a unique marketing strategy which keeps it completely ahead of any other smart devices producers.
Anxious at knowing what’s so unique they have??
You know, even I am much excited...
Come; let us explore the hidden and inspiring insights of Lenovo, the master of smart devices.
With a kingdom spread across 160 Countries operating in about 60 Countries and accommodating over 27000 employers, Lenovo takes a bow for its smart work in the smart world.
Lenovo.,
Renamed along with the modern world…
Previously, Lenovo was Legend when founded in 1984 and eventually the name has adopted the sophisticated solicitude of the young modern generation, took a birth again as Lenovo in 2004.
Why Lenovo products are taking such a high place in this world of numerous smart device producers??
Just because, it is Lenovo and smartness is not everyone’s cup of tea!!!
The list of products Lenovo shows its smartness by:
1. Laptops
2. Ultra books
3. Smart phones
4. Desktops
5. All-in-ones
6. Workstations
Aren’t they well enough to show what they are???
Yes, the strategy starts now!!!!!!
In the market, Lenovo takes its position in consideration to three important factors:
1. Consistency within the products.
2. Positioning of the products
3. Altering the ideas along with the generations.
When it comes to the products,
It is quite as same as Target market and positioning embodied as:
1. Middle and High End Market Positioning.
Herein, Lenovo takes up a very huge 70% of the High end Market eye and at Middle End markets; the share is about 40-50%.
2. Developing and designing targeted products.
Every community has their own processes and accordingly, the world is demanded to understand their needs.
Lenovo has done some mere understanding to this concept and designs a different kind of products such as, ThinkPad machines.
Pricing Strategy:
The most important thing all the shoppers stop by:
Accompanying with the today’s expensive features, Lenovo is a little unhelpful in this case.
It sticks to its ethics of production, maintenance costs.
With an overall production of 19 species and 200 various models of the products, Lenovo has made up their feet to meet every possible group of consumers.
This stays and lets Lenovo stay for a longer time.
And, Lenovo’s core competency is illustrated by:
1. Improved supply chain;
2. A cheaper price through lower transaction costs;
3. Convenience and twenty-four-hour access;
4. Good reputation among customers;
5. Quick and efficient search capability;
6. The personality of the service;
7. Wide selection and one-stop shopping;
8. First mover in the market stronger than average and well-known.
Concluding the discussion,
It should be a success on whole.
Because the marketing strategy is all on a productive mode, impressive state and successful feat.
From the initial liability of 14 million Yuan when it has got first stepped on the planet to a big number of 13.9 billion Yuan turnover as in 2008 and from a small factory to world’s most influential brand, Lenovo is something out of a well organized and worked smart philosophy.
Now it should be more massive than that.
---- Pardhu Vanchanagiri
Technology Geek???
Smartness Freak???
Do you have a dream of turning your small factory to be the world’s most influential brand???
Well however I am not here to bore you for anyhow…
But, as the definitions take hold, we shall stick to some technical terms for now.
Hope everyone is aware of Lenovo,
Perfect Man,
Perfect!!
So, everyone completed checking if you have a Lenovo product??
Take a look into the discussion now,
Defined by the world of Computers as the largest PC maker,
Lenovo is also at its heights of usage by the people, by becoming the largest producer of Mobil phones whose sales have surprisingly exceeded PC’s for the first time in 3 months.
Lenovo has a unique marketing strategy which keeps it completely ahead of any other smart devices producers.
Anxious at knowing what’s so unique they have??
You know, even I am much excited...
Come; let us explore the hidden and inspiring insights of Lenovo, the master of smart devices.
With a kingdom spread across 160 Countries operating in about 60 Countries and accommodating over 27000 employers, Lenovo takes a bow for its smart work in the smart world.
Lenovo.,
Renamed along with the modern world…
Previously, Lenovo was Legend when founded in 1984 and eventually the name has adopted the sophisticated solicitude of the young modern generation, took a birth again as Lenovo in 2004.
Why Lenovo products are taking such a high place in this world of numerous smart device producers??
Just because, it is Lenovo and smartness is not everyone’s cup of tea!!!
The list of products Lenovo shows its smartness by:
1. Laptops
2. Ultra books
3. Smart phones
4. Desktops
5. All-in-ones
6. Workstations
Aren’t they well enough to show what they are???
Yes, the strategy starts now!!!!!!
In the market, Lenovo takes its position in consideration to three important factors:
1. Consistency within the products.
2. Positioning of the products
3. Altering the ideas along with the generations.
When it comes to the products,
It is quite as same as Target market and positioning embodied as:
1. Middle and High End Market Positioning.
Herein, Lenovo takes up a very huge 70% of the High end Market eye and at Middle End markets; the share is about 40-50%.
2. Developing and designing targeted products.
Every community has their own processes and accordingly, the world is demanded to understand their needs.
Lenovo has done some mere understanding to this concept and designs a different kind of products such as, ThinkPad machines.
Pricing Strategy:
The most important thing all the shoppers stop by:
Accompanying with the today’s expensive features, Lenovo is a little unhelpful in this case.
It sticks to its ethics of production, maintenance costs.
With an overall production of 19 species and 200 various models of the products, Lenovo has made up their feet to meet every possible group of consumers.
This stays and lets Lenovo stay for a longer time.
And, Lenovo’s core competency is illustrated by:
1. Improved supply chain;
2. A cheaper price through lower transaction costs;
3. Convenience and twenty-four-hour access;
4. Good reputation among customers;
5. Quick and efficient search capability;
6. The personality of the service;
7. Wide selection and one-stop shopping;
8. First mover in the market stronger than average and well-known.
Concluding the discussion,
It should be a success on whole.
Because the marketing strategy is all on a productive mode, impressive state and successful feat.
From the initial liability of 14 million Yuan when it has got first stepped on the planet to a big number of 13.9 billion Yuan turnover as in 2008 and from a small factory to world’s most influential brand, Lenovo is something out of a well organized and worked smart philosophy.
Now it should be more massive than that.
---- Pardhu Vanchanagiri