abhishreshthaa
Abhijeet S
Market segmentation :
market segments can be identified by examining demographic, geographic, psycho graphic, and behavioral differences among buyers. The marketers then decide which segment presents greatest opportunities.
Market segmentation is based on three ways :
Geography( place, village, area)
Demography( anything can be measured age, income, population sex, literacy.)
Psychograph( understanding lifestyles, status)
Branding :
it is the name, sign, symbol, term or design or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Brand equity :
a brand can have high value or equity as a tradable asset for many reasons. brands have equity because they have high awareness, many loyal customers and high reputation for high quality.
Brand personality :
brand personality is personifying the brand (i.e. treating the brand as if it were a person by deciding it’s age, sex, lifestyle.)if your competitor tries to steal your brand personality he will be advertising for your brand.
Product consistency :
knowingly or unknowingly a a customer regards its possessions as a part of themselves, people acquire or reinforce that sends off self-identity. That is why a loss of material, possession, such as in a robbery or in a natural disaster leaves us with a feeling as if ‘a part of us is gone.’
Customer delight services :
customer delight services are the free gifts or discounts given to the customers on their product in order to lock the customers
market segments can be identified by examining demographic, geographic, psycho graphic, and behavioral differences among buyers. The marketers then decide which segment presents greatest opportunities.
Market segmentation is based on three ways :
Geography( place, village, area)
Demography( anything can be measured age, income, population sex, literacy.)
Psychograph( understanding lifestyles, status)
Branding :
it is the name, sign, symbol, term or design or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Brand equity :
a brand can have high value or equity as a tradable asset for many reasons. brands have equity because they have high awareness, many loyal customers and high reputation for high quality.
Brand personality :
brand personality is personifying the brand (i.e. treating the brand as if it were a person by deciding it’s age, sex, lifestyle.)if your competitor tries to steal your brand personality he will be advertising for your brand.
Product consistency :
knowingly or unknowingly a a customer regards its possessions as a part of themselves, people acquire or reinforce that sends off self-identity. That is why a loss of material, possession, such as in a robbery or in a natural disaster leaves us with a feeling as if ‘a part of us is gone.’
Customer delight services :
customer delight services are the free gifts or discounts given to the customers on their product in order to lock the customers