Marketing Strategy of Commerzbank A.G.

[anjalicutek]

Commerzbank AG (FWB: CBK) is the second-largest bank in Germany, after Deutsche Bank, headquartered in Frankfurt am Main.

Commerzbank is mainly active in commercial banking, retail banking and mortgaging. It suffered reversals in investment banking in early 2000s and scaled back its Securities unit. The investment banking unit was rebuilt later under the banner of Corporates and Markets. The new investment banking unit was hugely successful in many areas including fixed income, commodities, FX and Funds of Hedge Funds (COMAS)[2] Investment banking, capital market, equities, and corporate banking operations are now integrated as a [3] division of the Commerzbank group.

Commerzbank holds a nationwide network of branch offices throughout Germany and numerous branch offices in the EU and Europe (namely London, Luxembourg, Poland, Spain and Switzerland) and with a leading market share in online banking. EuroHypo is an integral part of Commerzbank.

The bank holds representations and holdings in various commercial and financial centers in Asia and the Americas.

 

[jitendra05]

Commerzbank AG (FWB: CBK) is the second-largest bank in Germany, after Deutsche Bank, headquartered in Frankfurt am Main.

Commerzbank is mainly active in commercial banking, retail banking and mortgaging. It suffered reversals in investment banking in early 2000s and scaled back its Securities unit. The investment banking unit was rebuilt later under the banner of Corporates and Markets. The new investment banking unit was hugely successful in many areas including fixed income, commodities, FX and Funds of Hedge Funds (COMAS)[2] Investment banking, capital market, equities, and corporate banking operations are now integrated as a [3] division of the Commerzbank group.

Commerzbank holds a nationwide network of branch offices throughout Germany and numerous branch offices in the EU and Europe (namely London, Luxembourg, Poland, Spain and Switzerland) and with a leading market share in online banking. EuroHypo is an integral part of Commerzbank.

The bank holds representations and holdings in various commercial and financial centers in Asia and the Americas.

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