Description
MARKETING STRATEGY OF BHARTI AXA LIFE INSURANCE
Project Report on
“Study of Marketing Strategy of BHARTI AXA INSURANCE LTD.
ACKNOWLEDGEMENT
T!i" #ro$e%t gre& out of our #re#aration for 'ore t!an t&enty day". An enor'ou" de(t i" o&ed to our tutor) *rofe""or+++++++) for !i" &i"do') ent!u"ia"') "u##ort and en%ourage'ent. It i" !i" #rofound kno&,edge an in"ig!t) and %on"tant "tri%tne"" and kind under"tanding t!at !e,# u" in o-er%o'ing diffi%u,tie") 'a"tering (a"i% &riting "ki,,") an defor'ing our o&n idea") &!i%! %on"e.uent,y !a-e ena(,ed 'e to fini"! t!i" #ro$e%t. /it!out !i" re-i"ing for "e-era, ti'e") t!e #ro$e%t &ou,d not (e &!at it i" no&. /e are eager to take t!e o##ortunity to t!ank + ++++++++++++++ and ot!er tea%!er" &!o !a-e gi-en u" guidan%e) a""i"tan%e and %on%ern. T!ey !a-e i'#arted to u" "o 'u%! -a,ua(,e kno&,edge) &!i%! &i,, (efit u" a &!o,e ,ifeti'e. In addition) &e &ou,d ,ike to t!ank fa'i,y &!o a,&ay" "u##ort u" in &!ate-er %ondition". T!eir en%ourage'ent and ,o-e gi-e 'e &ar't!) "trengt! and %onfiden%e) &!i%! !e,# u" in "ur'ounting "o 'any o("ta%,e" and in rea,i0ing our drea'". 1ina,,y) &e gi-e our !eartfe,t t!ank" to dear friend" and fe,,o& "tudent") &!o !a-e a%%o'#anied u" t!roug!out t!e #ro$e%t.
index
S. no.
content
Executive Summary About Insurance About General Insurance Life Insurance and India Indian Contract Act 1872 Working of Life Insurance About B ari A!A Insurance "eatures B ari A!A Insurance B arti Grou# $arket s are Structure of B ari A!A Insurance Marketing Team Structure Descriptions of few products %arriers in B arti A!A Insurance Marketing TELE Marketing &esult from %alling % annel $arketing Procedure of getting Insurance &ecommendations !i"#iograp$% Anne&ure ' (uestionnaire )or Comparision *
Page no.
04 04 05 06 08 12 13 14 15 17 18 19 19 21 23 24 24 25 26 27 28 29
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
E!E%'(I)E S'$$A&*
Monopoly of LIC has been broken to make In !an Ins"ran#e to #han$e !ts fa#e an pa#e to tap the market an to make the ne% #hallen$es !n !t. Ins"ran#e !n In !a !s not abo"t In !a only& !t !s an open se#tor for the pr!'ate players. (he name %h!#h %e %o"l see !n In !an !ns"ran#e market !s someth!n$ l!ke) * +hart! ,In !an #ompany- . /0/,fore!$n player-1 +/2/2 ,In !an #ompany- . /ll!an3 ,fore!$n player-1 (/(/ ,In !an #ompany- . /I4 ,fore!$n player- an so many l!ke them. Compan!es no% are tapp!n$ a lot of %ays to #apt"re the market an hen#e a opt!n$ !fferent %ays to hol the lar$e port!on of the market. 5"r pro6e#t !s to "n erstan the !fferent market!n$ strate$!es a opte by the #ompan!es to !n#rease the!r market share an alon$ %!th !t meet!n$ the!r o%n tar$ets to a#h!e'e the pos!t!on of no.1 !n respe#t!'e f!el or se$ment of the market. About Insurance:Ins"ran#e may be ef!nes as so#!al e'!#e to prote#t the e#onom!# 'al"e of the L!fe an other assets. 7n er the plan of Ins"ran#e a $ro"p of people are bro"$ht to$ether an the!r share of money !s poole to mana$e the loss s"ffere by any of them. Ins"ran#e !s a #ontra#t %hereby !n ret"rn of the payment of the prem!"m by the !ns"re the !ns"rers pay the f!nan#!al loss s"ffere by the !ns"re as a res"lt of the loss by the "nforeseen e'ents. (he term 8r!sk9 !s "se to ef!ne the probab!l!ty of loss. Ins"ran#e !s a pool %here lar$e n"mber of people e
ose to s!m!lar k!n of r!sks makes #ontr!b"t!on to the #ommon f"n o"t of %h!#h the losses s"ffere by the "nfort"nate fe% "e to a##! ental e'ents are ma e $oo . (he shar!n$ of r!sk amon$ lar$e $ro"p of people !s the bas!s of !ns"ran#e. Characteristics of Insurance:1. ;har!n$ of re'ent Loss) * Ins"ran#e #a"t!o"s b"s!nessman an !n !'! "als to a opt s"!table e'!#e to pre'ent "nfort"nate #onse?"en#es of r!sk by obser'!n$ safety !nstr"#t!ons. 2. ;mall #ap!tal to lar$e r!sk) * ;mall #ap!tal !s eman e to #o'er the r!sk of the lar$e #ap!tal.
OT8E6 $4NCTION:It !s a means of sa'!n$s an !n'estment apart from !t !ts share !n the 4F> #o"nts 'ery !mportant. In In !a !t !s !n a $ro%!n$ sta$e !n #ompare of the other #o"ntr!es letsA ha'e a look on !t)* 7n!te G!n$ om 2apan Gorea 7n!te ;tates Malays!a In !a Ch!na +ra3!l 8.9B 8.3B 7.3B 4.1B 3.6B 3.0B 1.8B 1.3B
If %e talk !n terms of In !a only then the res"lt %!ll be someth!n$ l!ke th!s)*
Working of Life Insurance/
(I1 F(E ser'!#e name /!rtel F!$!tal (I 1 Lon$ F!stan#e an =nterpr!se ser'!#es. /!rtel also offers mob!le ser'!#es !n ;r! Lanka on a state*of*the art 3.5 4 net%ork. 2- B arti A!AInsurance :- +hart! /0/ Ins"ran#e Company1 In !a1 !s a lea er !n l!fe !ns"ran#e pro "#ts1 f!nan#!al prote#t!on1 %ealth mana$ement an f!nan#!al ser'!#es. 3. Bharti-Tele Tech Lt! : +hart!*(ele te#h #"rrently #omman s a lea !n$ share !n reta!l as %ell as the tele#om ser'!#e pro'! er se$ments. +"oye by !ts eer!en#e N s"##ess !n !str!b"t!on N market!n$ as %ell as the #han$!n$ sphere of In !an e#onomy1 the Company plans to offer a h!$h ran$e of pro "#ts to the #ons"mers1 $o!n$ for%ar .
.- Bharti A#A In/est*ent Mana)ers :- +hart! /0/
In'estment Mana$ers >'t. Lt . !s a 6o!nt 'ent"re bet%een +hart! Ient"res L!m!te * one of the foremost b"s!ness $ro"ps !n In !a1 /0/ In'estment Mana$ers ,/0/ IM- an /0/ /s!a >a#!f!# Eol !n$s ,/0/ />E- ,thro"$h DMI>L-. @e fo#"s on e:#ellen#e an performan#e1 %!th o"r profess!onal f"n mana$ement tak!n$ #are of yo"r !mperat!'e f!nan#!al nee s1 keep!n$ tomorro% !n #he#k %h!le tra#k!n$ a ynam!# to ay. 5. Bharti Tele 5oft :- +hart! (ele soft !s the lea !n$ pro'! er of !nte$rate I/; sol"t!ons for mob!le
operators !n emer$!n$ markets. /mon$ the top 3 $lobal pro'! ers of !nte$rate I/; sol"t!ons !n rap! ly $ro%!n$ markets1 +hart! (elesoft has eploye sol"t!ons for o'er 100 mob!le operator #"stomers !n o'er 70 #o"ntr!es %orl %! e.
/- B arti &esources /0 +hart! Learn!n$ ;ystems
!s a %holly o%ne s"bs! !ary of +hart! =nterpr!ses1 %h!#h pro'! es en *to*en learn!n$ an sk!ll* b"!l !n$ sol"t!ons for the +hart! 4ro"p #ompan!es an se'eral lar$e #orporates. It pro'! es sol"t!ons that !mpa#t b"s!ness performan#e thro"$h enhan#e employee pro "#t!'!ty1 #"stomer prof!tab!l!ty an effe#t!'e talent transformat!on- +es! es1 +hart! Learn!n$ partners a host of lea !n$ or$an!sat!ons s"#h as /mer!#an =ress1 4enpa#t1 Mar"t! ;"3"k!1 >eps!Co1 ECL1 C"mm!ns1 L41 2C+1 Fe"ts#he +ank1 Mot!lal 5s%al1 +l"e Fart1 Gaya1 C=/(1 ='erest In "str!es an /0I; ;ales et#. 7- B arti "oundation )* !$arti )oundation1 the ph!lanthrop!# arm of +hart! =nterpr!ses %as establ!she !n 2000 %!th a '!s!on L(o help "n erpr!'!le$e #h!l ren an yo"n$ people of o"r #o"ntry real!3e the!r potent!alL. !$arti )oundation !s an or$an!3at!on establ!she "n er the La%s of In !a %!th #har!table stat"s p"rs"ant to a LFee of (r"stL ate /"$"st 71 2000& re$!stere at De% Felh! on /"$"st 251 2000.
$arket S are
If %e look at the stat"s of +hart! /0/ L!fe Ins"ran#eAs market share !n #ompar!son of other pr!'ate #ompany !n #ompar!son of prem!"m earne )*
No 1. +a6a6 /ll!an3
Insurer
Mar0et 5hare ;r" ent!al +hart! /0/ EFCC ;tan ar L!fe ;+I L!fe +!rla ;"n L!fe (ata /I4 Ma: De% Hork /'!'a Gotak Mah!n ra 5LF M"t"al ID4 Iysya r!ya ol!#y C"n Ial"e1 %h!#h enables yo"r #h!l to elore more #areer opt!ons. ;pot ;"raksha helps "s to #reate a pool of %ealth to meet yo"r lon$*term nee s1 %!th an a e a 'anta$e of s!mpl!f!e b"y!n$ pro#ess.
"- Bharti A#A Life 5&ot 5ura0sha :-
c- Bharti A#A Drea* Life 2ension :-
/ 7n!t L!nke >ens!on >ro "#t1 Fream L!fe >ens!on1 +hart! /0/ L!fe Ins"ran#eAs "n!?"e pens!on pro "#t ens"res that o"r ret!rement l!fe !s yo"r Fream L!fe.
d- Bharti A#A Life As&ireLife :- 7n!t
L!nke =n o%ment >ro "#t1 /sp!re L!fe helps "s to #reate a pool of %ealth to meet o"r lon$*term nee s1 %h!le also pro'! !n$ "s a e?"ate prote#t!on !n #ase the nee ar!ses.
e- Bharti A#A Life In/estConfi!ent :-
7n!t L!nke ;!n$le >rem!"m >ro "#t1 %e ha'e al%ays str!'e har to a#h!e'e the best for "s an yo"r lo'e ones1 so %hen !t #omes to mak!n$ an !n'estment e#!s!on1 %e %o"l ee#t the best from !t too.
f- Bharti A#A Life WealthConfi!ent:-
/ "n!t*l!nke !n'estment #"m prote#t!on pol!#y1 o"r %ealth1 yo"r stat"s ens"res that %e $et preferent!al stat"s %here'er %e $o.
g- Bharti A#A Life $utureConfi!ent :-
/ "n!t*l!nke pol!#y %h!#h offers #omprehens!'e prote#t!on alon$ %!th %ealth #reat!on !n the lon$ term.
$- Bharti A#A Life 5a/eConfi!ent :-
(ra !t!onal money ba#k !ns"ran#e pro "#t for lon$ term sa'!n$s1o"r #han$!n$ l!festa$es e#! e o"r f!nan#!al m!lestone plann!n$. @hen %e foresee !nterm!ttent f!nan#!al re?"!rements !n the years to #ome1 l!ke re$"lar eenses relate to o"r #h!l As e "#at!on1 l!?"! !ty be#omes a key aspe#t of yo"r plann!n$ alon$ %!th lon$ term sa'!n$s1 an prote#t!on for yo"r fam!ly.
i-
Bharti A#A Life 5ecureConfi!ent :/ Lon$ (erm L!fe Ins"ran#e1 all of "s es!re to ma:!m!se the happ!ness for o"r fam!ly at all t!mes1 !rrespe#t!'e of the #!r#"mstan#es. (he tho"$ht of "nfort"nate e'ents befall!n$ "s may
#a"se "s an:!ety abo"t pro'! !n$ a se#"re happ!ness to o"r lo'e ones. 2. Grou& 2lans :
a- Bharti A#A Life > 5+asth-a
5an?ee/ani :- ;%asthya ;an6ee'an! !s a s!n$le prem!"m $ro"p #r!t!#al !llness pro "#t1 pro'! !n$ #omprehens!'e prote#t!on a$a!nst 6 #r!t!#al !llnesses.
"- Bharti A#A Life > 5an?ee/ani :-
;an6ee'an! !s a s!n$le prem!"m $ro"p term l!fe !ns"ran#e pro "#t1 offer!n$ prote#t!on to yo"r fam!ly.
c- Bharti A#A Life Mort)a)e Cre!it
5hiel! :- Mort$a$e Cre !t ;h!el !s a 4ro"p >ro "#t that pro'! es #o'era$e to people %ho ha'e a'a!le of a Mort$a$eP Eome loanP Eome e?"!ty loan from an Inst!t"t!onM+ank.
d- Bharti A#A Life Cre!it 5hiel! :-
Cre !t ;h!el !s a 4ro"p >ro "#t that pro'! es #o'era$e to people %ho ha'e a'a!le of a loan for 1 to 5 years from 4ro"p >ol!#yhol er.
e- Bharti A#A Life Life 5hiel! :- L!fe
;h!el !s a s!n$le prem!"m $ro"p term l!fe !ns"ran#e pro "#t.
%arriers in B arti A!A Insurance )*
Talent En)a)e*ent ob?ecti/es:
• •
(o #reate an emot!onal #omm!tment an stron$ t%o*%ay relat!onsh!p bet%een the employees an the Company. (o ha'e #lear performan#e ee#tat!ons an a #lear ret"rn from the Company ,%ork!n$ en'!ronment1 e'elopment1 re%ar 1 #areer opport"n!t!es et#-1 %h!#h helps employees to make a #onne#t!on bet%een the!r #ontr!b"t!on an the pro$ress ma e by the Company. (o !nsp!re an empo%er people to a#h!e'e the!r best an re%ar them #ompet!t!'ely for the!r #ontr!b"t!on an pro'! e attra#t!'e #areer opport"n!t!es. (o b"!l a learn!n$ #"lt"re %h!#h fosters personal e'elopment an profess!onal mob!l!ty an "phol s 'al"es of profess!onal!sm1 !nno'at!on1 pra$mat!sm1 team sp!r!t1 !nte$r!ty. (o respe#t an 'al"e !n !'! "als1 the!r !'ers!ty an s"pport them !n the!r nee to balan#e profess!onal an personal l!'es.
• •
•
@Core Aob $unctions@ in follo+in) cate)ories
• • • • • • • • • • •
;ales N F!str!b"t!on Market!n$ N Comm"n!#at!ons >ro "#t Fe'elopment1 7n er%r!t!n$ N /#t"r!al 5perat!ons Mana$ement Cla!ms Mana$ement ro$ram Mana$ement C!nan#e N /##o"nts M Le$al / m!n!strat!on N Ca#!l!t!es Mana$ement Informat!on (e#hnolo$y E"man roposer to br!n$ the b"s!ness to the #ompany. (hen bas!# re?"!rements as per the r"le of the Ins"ran#e /#t1 1938 has to be f"lf!lle . 1. >erson has to be ma6or 2. ;ho"l be of so"n m!n 3. ;ho"l %ork for only one #ompany 4. ;ho"l be 10th !f $o!n$ for r"ral area1 an sho"l be 12th passe !f $o!n$ for the "rban area. 7rban area means the area ha'!n$ the pop"lat!on abo'e 5000 persons. 5. ;ho"l ha'e res! ent!al proof 6. ;ho"l ha'e ! ent!ty proof. 7. Copy of >/D Car has to be atta#he . /n then the most !mportant aspe#t that person %!ll ha'e to $o for the 50 ho"rs tra!n!n$ an %!ll ha'e to se#"re 50B marks to pass the e:am!nat!on #on "#te by III ,Ins"ran#e Inst!t"te of In !a- !n behalf of I !.e. C!rst Hear >rem!"m e:#l" !n$ the rene%al prem!"m !s C>I of the #ompany. C5
Ceet on ;treet. ;ales are so"r#e of !t an so"r#e of sales !s L!fe / '!sors. >er#enta$e a#t!'e) It !s that ho% many pol!#!es the l!fe / '!sors ha'e sol or !n a better manner %e #an say that a#t!'e !s the one %ho sells at least one pol!#y !n a year. /'era$e Case ;!3e Q (5(/L >os!t!on!n$ !n "rban area1 a strate$y sho"l be a opte by Gotak to make !ts bran also near to m! le le'el1 or h!$h asp!rant people be#a"se they are the ma!n so"r#e of the b"s!ness !n In !a.
1- TIMES 1) I2DIA 2- T3E 3I2D4
5-
!usiness wor#d
.6-
1ut#ook !usiness !usiness Toda%
Webliogra# y/0
1- www-"$arti-com 2- www-indiatimes-com 5- www-insurancewor#d-com .- www-findartic#es-com 6-www-wikipedia-org /-www-managementparadise-com 7-www-goog#e-com
4t er sources/0 1- T$e Economic Times 2- !#ogs "% admin
A22E!'&E Questionnaire For Comparision
Basic Infor*ation Na*e : Mr.MMrs.MMs. **************************************** No.) ****************** A)e ) ************** Occu&ation ) *********************** Desi)nation)**************** E!ucation ) 4ra "ate >ost 4ra "ate 2hone
Don*4ra "ate 2rofessional ) Fo#tor =n$!neer C./. M.+./. L.L.+. 5ther *************************** Annual Inco*e of 8ousehol! ) 7p to
MARKETING STRATEGY OF BHARTI AXA LIFE INSURANCE
Project Report on
“Study of Marketing Strategy of BHARTI AXA INSURANCE LTD.
ACKNOWLEDGEMENT
T!i" #ro$e%t gre& out of our #re#aration for 'ore t!an t&enty day". An enor'ou" de(t i" o&ed to our tutor) *rofe""or+++++++) for !i" &i"do') ent!u"ia"') "u##ort and en%ourage'ent. It i" !i" #rofound kno&,edge an in"ig!t) and %on"tant "tri%tne"" and kind under"tanding t!at !e,# u" in o-er%o'ing diffi%u,tie") 'a"tering (a"i% &riting "ki,,") an defor'ing our o&n idea") &!i%! %on"e.uent,y !a-e ena(,ed 'e to fini"! t!i" #ro$e%t. /it!out !i" re-i"ing for "e-era, ti'e") t!e #ro$e%t &ou,d not (e &!at it i" no&. /e are eager to take t!e o##ortunity to t!ank + ++++++++++++++ and ot!er tea%!er" &!o !a-e gi-en u" guidan%e) a""i"tan%e and %on%ern. T!ey !a-e i'#arted to u" "o 'u%! -a,ua(,e kno&,edge) &!i%! &i,, (efit u" a &!o,e ,ifeti'e. In addition) &e &ou,d ,ike to t!ank fa'i,y &!o a,&ay" "u##ort u" in &!ate-er %ondition". T!eir en%ourage'ent and ,o-e gi-e 'e &ar't!) "trengt! and %onfiden%e) &!i%! !e,# u" in "ur'ounting "o 'any o("ta%,e" and in rea,i0ing our drea'". 1ina,,y) &e gi-e our !eartfe,t t!ank" to dear friend" and fe,,o& "tudent") &!o !a-e a%%o'#anied u" t!roug!out t!e #ro$e%t.
index
S. no.
content
Executive Summary About Insurance About General Insurance Life Insurance and India Indian Contract Act 1872 Working of Life Insurance About B ari A!A Insurance "eatures B ari A!A Insurance B arti Grou# $arket s are Structure of B ari A!A Insurance Marketing Team Structure Descriptions of few products %arriers in B arti A!A Insurance Marketing TELE Marketing &esult from %alling % annel $arketing Procedure of getting Insurance &ecommendations !i"#iograp$% Anne&ure ' (uestionnaire )or Comparision *
Page no.
04 04 05 06 08 12 13 14 15 17 18 19 19 21 23 24 24 25 26 27 28 29
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
E!E%'(I)E S'$$A&*
Monopoly of LIC has been broken to make In !an Ins"ran#e to #han$e !ts fa#e an pa#e to tap the market an to make the ne% #hallen$es !n !t. Ins"ran#e !n In !a !s not abo"t In !a only& !t !s an open se#tor for the pr!'ate players. (he name %h!#h %e %o"l see !n In !an !ns"ran#e market !s someth!n$ l!ke) * +hart! ,In !an #ompany- . /0/,fore!$n player-1 +/2/2 ,In !an #ompany- . /ll!an3 ,fore!$n player-1 (/(/ ,In !an #ompany- . /I4 ,fore!$n player- an so many l!ke them. Compan!es no% are tapp!n$ a lot of %ays to #apt"re the market an hen#e a opt!n$ !fferent %ays to hol the lar$e port!on of the market. 5"r pro6e#t !s to "n erstan the !fferent market!n$ strate$!es a opte by the #ompan!es to !n#rease the!r market share an alon$ %!th !t meet!n$ the!r o%n tar$ets to a#h!e'e the pos!t!on of no.1 !n respe#t!'e f!el or se$ment of the market. About Insurance:Ins"ran#e may be ef!nes as so#!al e'!#e to prote#t the e#onom!# 'al"e of the L!fe an other assets. 7n er the plan of Ins"ran#e a $ro"p of people are bro"$ht to$ether an the!r share of money !s poole to mana$e the loss s"ffere by any of them. Ins"ran#e !s a #ontra#t %hereby !n ret"rn of the payment of the prem!"m by the !ns"re the !ns"rers pay the f!nan#!al loss s"ffere by the !ns"re as a res"lt of the loss by the "nforeseen e'ents. (he term 8r!sk9 !s "se to ef!ne the probab!l!ty of loss. Ins"ran#e !s a pool %here lar$e n"mber of people e
ose to s!m!lar k!n of r!sks makes #ontr!b"t!on to the #ommon f"n o"t of %h!#h the losses s"ffere by the "nfort"nate fe% "e to a##! ental e'ents are ma e $oo . (he shar!n$ of r!sk amon$ lar$e $ro"p of people !s the bas!s of !ns"ran#e. Characteristics of Insurance:1. ;har!n$ of re'ent Loss) * Ins"ran#e #a"t!o"s b"s!nessman an !n !'! "als to a opt s"!table e'!#e to pre'ent "nfort"nate #onse?"en#es of r!sk by obser'!n$ safety !nstr"#t!ons. 2. ;mall #ap!tal to lar$e r!sk) * ;mall #ap!tal !s eman e to #o'er the r!sk of the lar$e #ap!tal.OT8E6 $4NCTION:It !s a means of sa'!n$s an !n'estment apart from !t !ts share !n the 4F> #o"nts 'ery !mportant. In In !a !t !s !n a $ro%!n$ sta$e !n #ompare of the other #o"ntr!es letsA ha'e a look on !t)* 7n!te G!n$ om 2apan Gorea 7n!te ;tates Malays!a In !a Ch!na +ra3!l 8.9B 8.3B 7.3B 4.1B 3.6B 3.0B 1.8B 1.3B
If %e talk !n terms of In !a only then the res"lt %!ll be someth!n$ l!ke th!s)*
Working of Life Insurance/
(I1 F(E ser'!#e name /!rtel F!$!tal (I 1 Lon$ F!stan#e an =nterpr!se ser'!#es. /!rtel also offers mob!le ser'!#es !n ;r! Lanka on a state*of*the art 3.5 4 net%ork. 2- B arti A!AInsurance :- +hart! /0/ Ins"ran#e Company1 In !a1 !s a lea er !n l!fe !ns"ran#e pro "#ts1 f!nan#!al prote#t!on1 %ealth mana$ement an f!nan#!al ser'!#es. 3. Bharti-Tele Tech Lt! : +hart!*(ele te#h #"rrently #omman s a lea !n$ share !n reta!l as %ell as the tele#om ser'!#e pro'! er se$ments. +"oye by !ts e
er!en#e N s"##ess !n !str!b"t!on N market!n$ as %ell as the #han$!n$ sphere of In !an e#onomy1 the Company plans to offer a h!$h ran$e of pro "#ts to the #ons"mers1 $o!n$ for%ar ..- Bharti A#A In/est*ent Mana)ers :- +hart! /0/
In'estment Mana$ers >'t. Lt . !s a 6o!nt 'ent"re bet%een +hart! Ient"res L!m!te * one of the foremost b"s!ness $ro"ps !n In !a1 /0/ In'estment Mana$ers ,/0/ IM- an /0/ /s!a >a#!f!# Eol !n$s ,/0/ />E- ,thro"$h DMI>L-. @e fo#"s on e:#ellen#e an performan#e1 %!th o"r profess!onal f"n mana$ement tak!n$ #are of yo"r !mperat!'e f!nan#!al nee s1 keep!n$ tomorro% !n #he#k %h!le tra#k!n$ a ynam!# to ay. 5. Bharti Tele 5oft :- +hart! (ele soft !s the lea !n$ pro'! er of !nte$rate I/; sol"t!ons for mob!le
operators !n emer$!n$ markets. /mon$ the top 3 $lobal pro'! ers of !nte$rate I/; sol"t!ons !n rap! ly $ro%!n$ markets1 +hart! (elesoft has eploye sol"t!ons for o'er 100 mob!le operator #"stomers !n o'er 70 #o"ntr!es %orl %! e.
/- B arti &esources /0 +hart! Learn!n$ ;ystems
!s a %holly o%ne s"bs! !ary of +hart! =nterpr!ses1 %h!#h pro'! es en *to*en learn!n$ an sk!ll* b"!l !n$ sol"t!ons for the +hart! 4ro"p #ompan!es an se'eral lar$e #orporates. It pro'! es sol"t!ons that !mpa#t b"s!ness performan#e thro"$h enhan#e employee pro "#t!'!ty1 #"stomer prof!tab!l!ty an effe#t!'e talent transformat!on- +es! es1 +hart! Learn!n$ partners a host of lea !n$ or$an!sat!ons s"#h as /mer!#an =
ress1 4enpa#t1 Mar"t! ;"3"k!1 >eps!Co1 ECL1 C"mm!ns1 L41 2C+1 Fe"ts#he +ank1 Mot!lal 5s%al1 +l"e Fart1 Gaya1 C=/(1 ='erest In "str!es an /0I; ;ales et#. 7- B arti "oundation )* !$arti )oundation1 the ph!lanthrop!# arm of +hart! =nterpr!ses %as establ!she !n 2000 %!th a '!s!on L(o help "n erpr!'!le$e #h!l ren an yo"n$ people of o"r #o"ntry real!3e the!r potent!alL. !$arti )oundation !s an or$an!3at!on establ!she "n er the La%s of In !a %!th #har!table stat"s p"rs"ant to a LFee of (r"stL ate /"$"st 71 2000& re$!stere at De% Felh! on /"$"st 251 2000.$arket S are
If %e look at the stat"s of +hart! /0/ L!fe Ins"ran#eAs market share !n #ompar!son of other pr!'ate #ompany !n #ompar!son of prem!"m earne )*
No 1. +a6a6 /ll!an3
Insurer
Mar0et 5hare ;r" ent!al +hart! /0/ EFCC ;tan ar L!fe ;+I L!fe +!rla ;"n L!fe (ata /I4 Ma: De% Hork /'!'a Gotak Mah!n ra 5LF M"t"al ID4 Iysya r!ya ol!#y C"n Ial"e1 %h!#h enables yo"r #h!l to e
lore more #areer opt!ons. ;pot ;"raksha helps "s to #reate a pool of %ealth to meet yo"r lon$*term nee s1 %!th an a e a 'anta$e of s!mpl!f!e b"y!n$ pro#ess."- Bharti A#A Life 5&ot 5ura0sha :-
c- Bharti A#A Drea* Life 2ension :-
/ 7n!t L!nke >ens!on >ro "#t1 Fream L!fe >ens!on1 +hart! /0/ L!fe Ins"ran#eAs "n!?"e pens!on pro "#t ens"res that o"r ret!rement l!fe !s yo"r Fream L!fe.
d- Bharti A#A Life As&ireLife :- 7n!t
L!nke =n o%ment >ro "#t1 /sp!re L!fe helps "s to #reate a pool of %ealth to meet o"r lon$*term nee s1 %h!le also pro'! !n$ "s a e?"ate prote#t!on !n #ase the nee ar!ses.
e- Bharti A#A Life In/estConfi!ent :-
7n!t L!nke ;!n$le >rem!"m >ro "#t1 %e ha'e al%ays str!'e har to a#h!e'e the best for "s an yo"r lo'e ones1 so %hen !t #omes to mak!n$ an !n'estment e#!s!on1 %e %o"l e
e#t the best from !t too.f- Bharti A#A Life WealthConfi!ent:-
/ "n!t*l!nke !n'estment #"m prote#t!on pol!#y1 o"r %ealth1 yo"r stat"s ens"res that %e $et preferent!al stat"s %here'er %e $o.
g- Bharti A#A Life $utureConfi!ent :-
/ "n!t*l!nke pol!#y %h!#h offers #omprehens!'e prote#t!on alon$ %!th %ealth #reat!on !n the lon$ term.
$- Bharti A#A Life 5a/eConfi!ent :-
(ra !t!onal money ba#k !ns"ran#e pro "#t for lon$ term sa'!n$s1o"r #han$!n$ l!festa$es e#! e o"r f!nan#!al m!lestone plann!n$. @hen %e foresee !nterm!ttent f!nan#!al re?"!rements !n the years to #ome1 l!ke re$"lar e
enses relate to o"r #h!l As e "#at!on1 l!?"! !ty be#omes a key aspe#t of yo"r plann!n$ alon$ %!th lon$ term sa'!n$s1 an prote#t!on for yo"r fam!ly.i-
Bharti A#A Life 5ecureConfi!ent :/ Lon$ (erm L!fe Ins"ran#e1 all of "s es!re to ma:!m!se the happ!ness for o"r fam!ly at all t!mes1 !rrespe#t!'e of the #!r#"mstan#es. (he tho"$ht of "nfort"nate e'ents befall!n$ "s may
#a"se "s an:!ety abo"t pro'! !n$ a se#"re happ!ness to o"r lo'e ones. 2. Grou& 2lans :
a- Bharti A#A Life > 5+asth-a
5an?ee/ani :- ;%asthya ;an6ee'an! !s a s!n$le prem!"m $ro"p #r!t!#al !llness pro "#t1 pro'! !n$ #omprehens!'e prote#t!on a$a!nst 6 #r!t!#al !llnesses.
"- Bharti A#A Life > 5an?ee/ani :-
;an6ee'an! !s a s!n$le prem!"m $ro"p term l!fe !ns"ran#e pro "#t1 offer!n$ prote#t!on to yo"r fam!ly.
c- Bharti A#A Life Mort)a)e Cre!it
5hiel! :- Mort$a$e Cre !t ;h!el !s a 4ro"p >ro "#t that pro'! es #o'era$e to people %ho ha'e a'a!le of a Mort$a$eP Eome loanP Eome e?"!ty loan from an Inst!t"t!onM+ank.
d- Bharti A#A Life Cre!it 5hiel! :-
Cre !t ;h!el !s a 4ro"p >ro "#t that pro'! es #o'era$e to people %ho ha'e a'a!le of a loan for 1 to 5 years from 4ro"p >ol!#yhol er.
e- Bharti A#A Life Life 5hiel! :- L!fe
;h!el !s a s!n$le prem!"m $ro"p term l!fe !ns"ran#e pro "#t.
%arriers in B arti A!A Insurance )*
Talent En)a)e*ent ob?ecti/es:
• •
(o #reate an emot!onal #omm!tment an stron$ t%o*%ay relat!onsh!p bet%een the employees an the Company. (o ha'e #lear performan#e e
e#tat!ons an a #lear ret"rn from the Company ,%ork!n$ en'!ronment1 e'elopment1 re%ar 1 #areer opport"n!t!es et#-1 %h!#h helps employees to make a #onne#t!on bet%een the!r #ontr!b"t!on an the pro$ress ma e by the Company. (o !nsp!re an empo%er people to a#h!e'e the!r best an re%ar them #ompet!t!'ely for the!r #ontr!b"t!on an pro'! e attra#t!'e #areer opport"n!t!es. (o b"!l a learn!n$ #"lt"re %h!#h fosters personal e'elopment an profess!onal mob!l!ty an "phol s 'al"es of profess!onal!sm1 !nno'at!on1 pra$mat!sm1 team sp!r!t1 !nte$r!ty. (o respe#t an 'al"e !n !'! "als1 the!r !'ers!ty an s"pport them !n the!r nee to balan#e profess!onal an personal l!'es.• •
•
@Core Aob $unctions@ in follo+in) cate)ories
• • • • • • • • • • •
;ales N F!str!b"t!on Market!n$ N Comm"n!#at!ons >ro "#t Fe'elopment1 7n er%r!t!n$ N /#t"r!al 5perat!ons Mana$ement Cla!ms Mana$ement ro$ram Mana$ement C!nan#e N /##o"nts M Le$al / m!n!strat!on N Ca#!l!t!es Mana$ement Informat!on (e#hnolo$y E"man roposer to br!n$ the b"s!ness to the #ompany. (hen bas!# re?"!rements as per the r"le of the Ins"ran#e /#t1 1938 has to be f"lf!lle . 1. >erson has to be ma6or 2. ;ho"l be of so"n m!n 3. ;ho"l %ork for only one #ompany 4. ;ho"l be 10th !f $o!n$ for r"ral area1 an sho"l be 12th passe !f $o!n$ for the "rban area. 7rban area means the area ha'!n$ the pop"lat!on abo'e 5000 persons. 5. ;ho"l ha'e res! ent!al proof 6. ;ho"l ha'e ! ent!ty proof. 7. Copy of >/D Car has to be atta#he . /n then the most !mportant aspe#t that person %!ll ha'e to $o for the 50 ho"rs tra!n!n$ an %!ll ha'e to se#"re 50B marks to pass the e:am!nat!on #on "#te by III ,Ins"ran#e Inst!t"te of In !a- !n behalf of I !.e. C!rst Hear >rem!"m e:#l" !n$ the rene%al prem!"m !s C>I of the #ompany. C5
Ceet on ;treet. ;ales are so"r#e of !t an so"r#e of sales !s L!fe / '!sors. >er#enta$e a#t!'e) It !s that ho% many pol!#!es the l!fe / '!sors ha'e sol or !n a better manner %e #an say that a#t!'e !s the one %ho sells at least one pol!#y !n a year. /'era$e Case ;!3e Q (5(/L >os!t!on!n$ !n "rban area1 a strate$y sho"l be a opte by Gotak to make !ts bran also near to m! le le'el1 or h!$h asp!rant people be#a"se they are the ma!n so"r#e of the b"s!ness !n In !a.1- TIMES 1) I2DIA 2- T3E 3I2D4
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!usiness wor#d
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1ut#ook !usiness !usiness Toda%
Webliogra# y/0
1- www-"$arti-com 2- www-indiatimes-com 5- www-insurancewor#d-com .- www-findartic#es-com 6-www-wikipedia-org /-www-managementparadise-com 7-www-goog#e-com
4t er sources/0 1- T$e Economic Times 2- !#ogs "% admin
A22E!'&E Questionnaire For Comparision
Basic Infor*ation Na*e : Mr.MMrs.MMs. **************************************** No.) ****************** A)e ) ************** Occu&ation ) *********************** Desi)nation)**************** E!ucation ) 4ra "ate >ost 4ra "ate 2hone
Don*4ra "ate 2rofessional ) Fo#tor =n$!neer C./. M.+./. L.L.+. 5ther *************************** Annual Inco*e of 8ousehol! ) 7p to