Marketing Strategy by Godrej
Orchard Advertising is currently the agency who is handling their marketing agency. In the past, it was handled Mudra and Madison.
They fix the Prices on the basis of the Costs.
This year there were very high oil prices & hence they had to increase the prices of soap. However, they still continued to follow their policy of – “To deliver value-for-money products”.
There is no dividing line between the urban and rural markets.
Brands are sold in the both markets.
The rural market accounts for 50 per cent of the soap market and 30 per cent of the colours market.
We have over 40 per cent marketshare in the hair colour market.
Orchard Advertising is currently the agency who is handling their marketing agency. In the past, it was handled Mudra and Madison.
They fix the Prices on the basis of the Costs.
This year there were very high oil prices & hence they had to increase the prices of soap. However, they still continued to follow their policy of – “To deliver value-for-money products”.
There is no dividing line between the urban and rural markets.
Brands are sold in the both markets.
The rural market accounts for 50 per cent of the soap market and 30 per cent of the colours market.
We have over 40 per cent marketshare in the hair colour market.