By: M H Lakdawala
“Marketing Plan”
A marketing plan outlines the specific actions corporate intend to carry out to interest potential customers and clients in their product and/or service and persuade them to buy the product and/or services they offer.
The marketing plan implements marketing strategy.
"The marketing plan is the specific roadmap that's going to get you there. “
A marketing plan may be developed as a standalone document or as part of a business plan. Either way, the marketing plan is a blueprint for communicating the value of your products and/or services to your customers. Marketing strategy provides the goals for marketing plans. It tells you where you want to go from here.
What's the difference between a marketing strategy and a marketing plan?
The marketing strategy is shaped by overall business goals. It includes a definition of business, a description of products or services, a profile of target users or clients, and defines company's role in relationship to the competition. The marketing strategy is essentially a document that managers use to judge the appropriateness and effectiveness of their specific marketing plans.
g. 2% increase in market share after the Advertising campaign.
“Marketing Plan”
A marketing plan outlines the specific actions corporate intend to carry out to interest potential customers and clients in their product and/or service and persuade them to buy the product and/or services they offer.
The marketing plan implements marketing strategy.
"The marketing plan is the specific roadmap that's going to get you there. “
A marketing plan may be developed as a standalone document or as part of a business plan. Either way, the marketing plan is a blueprint for communicating the value of your products and/or services to your customers. Marketing strategy provides the goals for marketing plans. It tells you where you want to go from here.
What's the difference between a marketing strategy and a marketing plan?
The marketing strategy is shaped by overall business goals. It includes a definition of business, a description of products or services, a profile of target users or clients, and defines company's role in relationship to the competition. The marketing strategy is essentially a document that managers use to judge the appropriateness and effectiveness of their specific marketing plans.
g. 2% increase in market share after the Advertising campaign.