Marketing strategies & Promotions
1] The organisation has come out with on line purchases of medical products through its website www.walgreens.com
2 ] It also allows the refillment of the prescription medicines either by home delivery & shipment or by store pick up.
3 ] Excellent discounts are available through on line purchases & also free gifts are available through purchases from the net.
4 ] They try & educate the consumers about the product & its features through direct home to home advertisement.
5 ] They are educating the consumers about the importance of health through its health clinics. They provide information about the health
issues the level of cholesterol & other important health issues such as baby care ,health care , level of vitamins & mineral content requirements etc.
6 ] The website also provides the details of finding out the Walgreen Store nearest to the place of office/ residence.
7 ] They sell their products through their own stores, home delivery through on line purchases from the net. They also provide their products at recognized departmental stores.
8 ] If you are a registered user on its website it provides you the opportunity
to make your prescription list & store it & they will send you the medicines as & when they time for refillment occurs.
9] They provide prescription information label in 8 different languages.
10]Walgreens new computer system for filling prescriptions, Intercom Plus, links all stores into a single network and represents how advanced technology serves customers' needs better than any other pharmacy resource. 11] Walgreens is the largest private user of satellite technology (second only to the United States government).
12] Billing, labeling and prescription histories (for tax planning and reimbursement) are available more quickly and easily than ever before.Because of these reasons it has a good market leadership
5)Advertisment Agency
Catalina Marketing Corp., St. Petersburg, FL, announced that its health care division, Health Resource Publishing Company, St. Louis, added Walgreen Co. the nation's largest drugstore chain, to its Health Resource Network. Walgreen’s is selectively installing the system, which produces the Health Resource Newsletter, a personalized, targeted pharmacy-delivered newsletter that gives shoppers up-to-date information on medication, compliance messages, and advertising for related products.
6)Marketing Blunder
In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Walgreen Co. is recalling about 40,000 Kid's Sipper Bottles. The bottles' caps can be pulled off, creating a potential choking hazard.
CPSC and Walgreen are not aware of any injuries or incidents involving these bottles. This recall is being conducted to prevent the possibility of injury.
The Kid's Sipper Bottle is a 9-ounce rectangular bottle with one of four animal characters on the cap - a fish, frog, chicken (duck) or whale. The bottle includes a plastic belt clip on the back. The bottles' packaging includes the writing, "KID'S Sipper Bottle with belt clip," and "For Ages 18 Mos. & Up."