Marketing strategies for service companies

K

kurdistan

Karo Reben
Please I need your help, suggest some marketing ideas for this real case,

Opening new Service company ( Financial services: Auditing, Advisory, tax...etc) in the environment for the first time.
* the only local company
*professional accountants, HR practitioners,


Please suggest some marketing ideas, how should we encourage companies to buy our services.

Thanks
 
I'm not sure what business you are into. Have you started a new company that takes outsourcing work of various functions in an organization?

You should first determine your target audience and then do a product, price, place, promotion strategy mix to come up with marketing budget and goals.
 
Shes right.

Identify conferences, workshops, seminars where your target audience meets and sponsor those or make your presence felt there.

Do some BTL activity and direct marketing if you do not have a substantial budget.
 
In accordance wid d info provided by u , dat ur company is a local 1 implies dat d budget is nt dat high , so i sugest direct marketing.

1) Make a list of who can b ur potential customers , meet dem personally n give details abt d kind of service u offer n hw can dey b benefited by ur service n as u said its a New Service company in d environment 4 d first time so u don face a much competition accept frm d personal professional accountants, HR practitioners of ur may be costumers so i think direct marketing should work out .
2) Personal meeting can also b substituted by Tele marketing or emails.
3) If u r ready 2 spend a lil more thn local newspaper can also b opted .
4) U can also connect 2 ur potential constumers via social networking sites.
5) Special schemes like discount 2 frst 3 costumers or concessional rates to ur costumers gettin in more thn 10 additional costumers , gift hampers for regular costumers etc can also b adopted 4 seeking d interest of d public bt I think it should b minimal bcoz it connects less to the kind of service u provide . Bt yes it can benifit 2 a certain extend.

ALL D BEST !!!
Click to expand...
 
I would suggest you create a website which acts as a catalog for your services. Also create a facebook page through which you can promote your services directly/indirectly.

Once website is up carefully select keywords, which will hell you in your uphill climb towards better google rank.

Off the internet nothing works better than telecalling(qualified leads) also as suggested by Kartik, workshops, conferences will help. you can begin with your bank. Tell employees of your bank about your services. Try making few of the employees your customers. Then they will refer to the bank's customers.

All the best!
 
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