Marketing segmentation

[abhishreshthaa]

Marketing segmentation

The market segmentation was in those areas was done on the basis of the houses that the people were living into. As the people in rural villages lived in different types of houses. The type of the houses they lived were kaccha ghar, kaccha-pukka, pukka ghar the marketers also surveyed the per capita income of individual in rural areas.


Challenge

1) The challenge for marketers was to convince the rural consumer and ask them to spend money on a product where they use to spend no money on a particular product. As the consumer used proxy products to clean their vessels, which was available to them at, free of cost. The real challenge was to transform the prospect to the consumer of the product.


2) The other challenge was to communicate to the rural people. It was difficult for the marketers to communicate to the rural people unless they were communicated in their own regional or local language of the rural consumer.


3) After the survey done it was found that the rural consumer used aluminum vessel to cook their food this made the company to change their entire communication. Earlier the company use to communicates as,

 

[jitendra05]

Marketing segmentation

The market segmentation was in those areas was done on the basis of the houses that the people were living into. As the people in rural villages lived in different types of houses. The type of the houses they lived were kaccha ghar, kaccha-pukka, pukka ghar the marketers also surveyed the per capita income of individual in rural areas.


Challenge

1) The challenge for marketers was to convince the rural consumer and ask them to spend money on a product where they use to spend no money on a particular product. As the consumer used proxy products to clean their vessels, which was available to them at, free of cost. The real challenge was to transform the prospect to the consumer of the product.


2) The other challenge was to communicate to the rural people. It was difficult for the marketers to communicate to the rural people unless they were communicated in their own regional or local language of the rural consumer.


3) After the survey done it was found that the rural consumer used aluminum vessel to cook their food this made the company to change their entire communication. Earlier the company use to communicates as,

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