marketing scenario project required

[rajj]

HI,
i need project on marketing scenario of pre-independence/post-independence/post-liberalisation and current period..
plz give ideas on wht points to iinclude and buks 2 recommend..??

 

[abhishreshthaa]

HI,
i need project on marketing scenario of pre-independence/post-independence/post-liberalisation and current period..
plz give ideas on wht points to iinclude and buks 2 recommend..??

here are some books related to marketing which can be useful to you.

Marketing: A Practical Approach By Peter Rix
Marketing: the core By Roger A. Kerin
Marketing warfare By Al Ries, Jack Trout

and i am also posting some links which i think can be useful to you just check them out.

http://en.wikipedia.org/wiki/History_of_marketing

http://www.multimediamarketing.com/mkc/historyofmarketing/