abhishreshthaa
Abhijeet S
MARKETING RESEARCH ON JATTI MOTORS PVT. LTD
Statement of Problem
Finance is a important tool for the survival of every industry. Ratio analysis is a tool of financial analysis.
A relevant Ratio predicts the financial position of the firm.
The Ratio Analysis is made to know the financial position of the firm. Ratios help to summarize the large quantities of financial data and it indicates a quantitative relationship which help the firm in making qualitative judgement.
A relevant financial information used at a right time helps the company to arrive at suitable business strategy and reduces the risks involved to a large extent.
Plan of Analysis
The entire study was planned with a view to collect data and to provide feedback to the organization about the financial performance and to suggest measures for its improvement.
Objective of the Study
Research Instruments
Data was collected through Primary and Secondary means.
Primary Data
It was collected by the discussion with the executive and other staff member of finance department
Secondary Data
It was collected with the help of financial records from the organization.
Scope and significance of study
Limitations of the study
• The ratios calculated at a point of time are less informative and defective as they suffer from short term changes.
• The ratios calculated from past financial statements are not the indicators of future.
• The differences in the definition of items in the Balance Sheet and Profit & Loss Account make the interpretation of ratios difficult.
• As there are no well accepted standard or rules for all ratios which can be accepted as norms.
Statement of Problem
Finance is a important tool for the survival of every industry. Ratio analysis is a tool of financial analysis.
A relevant Ratio predicts the financial position of the firm.
The Ratio Analysis is made to know the financial position of the firm. Ratios help to summarize the large quantities of financial data and it indicates a quantitative relationship which help the firm in making qualitative judgement.
A relevant financial information used at a right time helps the company to arrive at suitable business strategy and reduces the risks involved to a large extent.
Plan of Analysis
The entire study was planned with a view to collect data and to provide feedback to the organization about the financial performance and to suggest measures for its improvement.
Objective of the Study
- 1) To find out financial strengths and weakness of a firm.
- 2) To find financial forecasting and planning which draws a meaningful conclusions for future from these ratio.
- 3) To create new opportunities from finance for business.
- 4) To have an effective control on the organization.
- 5) To convey information contained in the financial statements in a meaningful manner to the firm to take suitable decision at appropriate time.
Research Instruments
Data was collected through Primary and Secondary means.
Primary Data
It was collected by the discussion with the executive and other staff member of finance department
Secondary Data
It was collected with the help of financial records from the organization.
Scope and significance of study
- This topic helps to analyse and interpret the Financial Statements with various tools of analysis before commenting upon the financial strength and weakness of an enterprise.
- Through this study one can measure the financial strength of a firm and can point out whether the conditions is strong, good, questionable or poor.
- Ratio analysis helps in making decisions from the Balance Sheet of three years are taken and relevant ratios are analysed and the forecasts of its impact on financial strength and weakness is made.
Limitations of the study
• The ratios calculated at a point of time are less informative and defective as they suffer from short term changes.
• The ratios calculated from past financial statements are not the indicators of future.
• The differences in the definition of items in the Balance Sheet and Profit & Loss Account make the interpretation of ratios difficult.
• As there are no well accepted standard or rules for all ratios which can be accepted as norms.