netrashetty
Netra Shetty
Xerox Corporation (NYSE: XRX) ( /ˈzɪərɒks/) is a Fortune 500 global document management company (founded in 1906) that manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox is headquartered in Norwalk, Connecticut (moved from Stamford, Connecticut in October 2007[2]), though its largest population of employees is based in and around Rochester, New York, the area in which the company was founded. On September 28, 2009, Xerox announced the intended acquisition of Affiliated Computer Services for $6.4 billion. The deal closed on February 8, 2010.[3] Xerox holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.
Several reasons may account for the relative neglect of CO image as a competitive tool. First, the CO variable is culture-laden, and most managers are inadequately trained to address cultural issues despite significant research indicating that multinational marketing strategy is ill-served if cultural and perceptual differences among countries are not properly comprehended and heeded (Harris 1984; Kale 1991). Second, translating CO images into marketing communication opportunities is difficult because the relationship between the brand and its country of origin is potentially more distant than the relationship between the brand and its firm, store, or advertising. Third, Zinkhan and his colleagues' observations about what constitutes effective measures for image manifestations and their current state of development are equally applicable to CO image measures (Dobni and Zinkhan 1990; Johnson and Zinkhan 1990; Villanova, Zinkhan, and Hyman 1990).
Hypothesis
The researcher intends to investigate the implications of country of origin principles of buying behavior among the consumers in the country of Dubai. This study intends to prove the following hypothesis:
“The concept of country of origin has no significant effect on the consumer behavior in the Dubai Market.”
Main empirical method
This study will be using a case study technique to isolate the occurrence of country of origin concept, particularly in the country of Dubai. The study will employ the descriptive research method, which uses observation and surveys. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research will utilize observations in the study. To illustrate the descriptive type of research, Creswell (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.
Several reasons may account for the relative neglect of CO image as a competitive tool. First, the CO variable is culture-laden, and most managers are inadequately trained to address cultural issues despite significant research indicating that multinational marketing strategy is ill-served if cultural and perceptual differences among countries are not properly comprehended and heeded (Harris 1984; Kale 1991). Second, translating CO images into marketing communication opportunities is difficult because the relationship between the brand and its country of origin is potentially more distant than the relationship between the brand and its firm, store, or advertising. Third, Zinkhan and his colleagues' observations about what constitutes effective measures for image manifestations and their current state of development are equally applicable to CO image measures (Dobni and Zinkhan 1990; Johnson and Zinkhan 1990; Villanova, Zinkhan, and Hyman 1990).
Hypothesis
The researcher intends to investigate the implications of country of origin principles of buying behavior among the consumers in the country of Dubai. This study intends to prove the following hypothesis:
“The concept of country of origin has no significant effect on the consumer behavior in the Dubai Market.”
Main empirical method
This study will be using a case study technique to isolate the occurrence of country of origin concept, particularly in the country of Dubai. The study will employ the descriptive research method, which uses observation and surveys. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research will utilize observations in the study. To illustrate the descriptive type of research, Creswell (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.
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