netrashetty
Netra Shetty
WellPoint, Inc. (NYSE: WLP) is the largest health plan company in the Blue Cross and Blue Shield Association. It was formed when WellPoint Health Networks, Inc. merged into Anthem, Inc., with the surviving Anthem adopting the name, WellPoint, Inc. and began trading its common stock under the WLP symbol on December 1, 2004. On April 13, 2009 it was announced that WellPoint had reached a definitive agreement under which St. Louis based Express Scripts will acquire WellPoint's NextRx subsidiaries for $4.675 billion.[3]
Express Scripts, the United States' third largest Pharmacy Benefit Management organization, is expected to officially close the transaction in the second quarter of 2009.
Marketing success is driven by integrating concept functions within business organisation into production, sales and distribution, services, advertising, sales promotion, product planning and market research, achieving measurable business objectives as designed by top management to middle managers, all the way down to the workers. Therefore, it is important that market operations in the organisation can see the inter-relations among IMC, E-marketing and RM knowing such impact on the potential customers. Indeed, creating and aligning market relationships is necessary to improve performance of the company and business cycles. Companies must gain an understanding of how to develop and manage the relationships from boundaries of internal markets, such as suppliers and distributors. There requires considerable investigation as relational approach provides an alternative framework to the transactional marketing approach that has underpinned much of IMC thinking. So, the challenge for marketing practitioners and academics is to understand the linkages between antecedent factors affecting the implementation of marketing and appropriate managerial behaviours for successful market-based outcomes.
Yas Island:
Scheduled to commence construction in two phases during 2007, Yas Island occupies a total land area of 2,500 hectares, of which 1,700 hectares will be claimed for development. The Island will feature attractions such as a world-class motor sports racetrack, signature hotels, the Ferrari theme park, water park, and the Abu Dhabi destination retail development of 300,000 sq m retail area, links and parkland golf courses, lagoon hotels, marinas, polo clubs, apartments, villas and numerous food & beverage outlets that will create a unique international tourist destination.
Yas Island has been announced as the venue for a Formula 1 race in 2009, the event to be named as the Abu Dhabi Grand Prix. It will be held on a newly built circuit.Yas Island will have the second Formula 1 track in the Middle East.
Industrial Construction
The UAE based Mubalada Development and Dubai Aluminium have plans jointly to build the largest single-site aluminium smelter in the world. Abu Dhabi Ports recently allocated a 6km2 plot of land adjacent to the Al Taweelah power stations complex in the north east of the heavy industry zone of Khalifa Port and Industrial Zone. The first phase of the project is scheduled to become operational in 2010. After completion of all phases, the manufacturing base is expected to have an installed production capacity of up to 1.4mn tonnes per annum. The cost to complete the undertaking has been estimated at US$6 billion. Abu Dhabi-based Al-Nasser Industrial Enterprises is planning to invest US$300mn in the construction of a steel complex in the capital’s Mussafah industrial city. The plant will have capacity of 450,000 tonnes per annum and comprise a direct reduction iron (DRI) plant and a steel billet-manufacturing unit. The plant is expected to be operational in 2007. Mexico’s HYL and Italy’s Danieli & Company are the technology and equipment suppliers. India’s MN Dastur & Company is the consultant.
Projects in the Northern Emirates
The construction boom in Dubai and the capital Abu Dhabi has triggered development in the Northern Emirates too with top property developers joining the bandwagon with a string of projects. The Northern Emirates, particularly Ajman and Ras Al Khaimah, have come out with a well-thought-out strategy – reducing dependence on traditional income-generating methods and making best use of the spillover effect that booming economies such as that of Dubai create in their rush to prosperity.
One such effect is the population shift from Dubai to Sharjah, Ajman, Umm Al Quwain and even Ras Al Khaimah as a result of skyrocketing rents. The residential market in the Northern Emirates is thus booming.
Umm Al Quwain
Umm Al Quwain became the leader in property development among the Northern Emirates this year with the formal launch of the US$9 billion Al Salam City in March. The three-phased project, the first of which would complete in the next three years, comprises an integrated residential and commercial area, consisting of a number of residential districts. The Al Salam City by Tameer Holdings has been designed to house up to half a million residents within an area that will includes parks, playgrounds, entertainment centers, stables and cable car facilities.
Ajman
Ajman has also announced two major projects – Emirates City and Al Ameera Village. The Emirates City consists of around 72 residential and commercial properties and will encompass picturesque lakes and green parks, a shopping district, mosques, five-star hotels, educational and medical facilities. The Al Ameera Village would include a mall, several sports centres, mosques, parks and other recreational and shopping facilities. Situated on the Emirates Ring Road and at a short distance from Dubai, the project will consist of 50 traditionally designed residential buildings, hotel apartments, commercial areas and a shopping mall.
Ras Al Khaimah
Ras Al Khaimah is also rubbing shoulders with other emirates of the UAE. It announced several major projects such as the US$2.7 billion Mina Al Arab and the La Hoya Bay development. While Mina Al Arab is being developed by RAK Properties, the developer of La Hoya Bay in the emirate’s Marjan Island is Khoie Properties The mega tourist and residential community development Mina Al Arab, will feature several themed resort hotels and two eco-hotels along the beautiful natural beaches of the islands. These hotels will provide an estimated 3,500 rooms for tourists and visitors of the emirate, besides a cluster of 3,500 residential units, mainly hotel units and standard apartments – to cater for the regional and international visitors. While the first phase is to be completed by 2008, the entire project will be complete by 2011.
Saudi-based Wesam Al Madani Group is developing yet another project – Al Qasr Island – within Al Hamra Village in Ras Al Khaimah. This will have a five-star hotel (Al Qasr Island Hotel) and a castle, consisting of two 12-storey buildings, with 1,006 apartments for sale. The project is scheduled to be completed by 2008.
In August, an agreement was signed between Tasees, a development and investment company in the UAE, and Al Aqariya Media Group to promote the Ras Al Khaimah Airport Free Zonebased Airport Business Park. The business park consists of 10 commercial towers, each one comprising 10 floors, in addition to eight 11-storey residential towers, two tower blocks comprising furnished apartments, a luxury hotel and a cargo village. The park will also host a building for Dnata Travels on a total land area of 1.6 million sq ft.
Sharjah
A number of major projects were launched in the emirate of Sharjah, including the US$4.9 billion Nujoom Islands and the Emirates Industrial City. While the Nujoom Islands were designed to house 40,000 residents in several residential districts, the Emirates Industrial City is Sharjah’s largest industrial development project. A handful of smaller projects such as Sama Residence and Al Boom Tower – costing US$30 million each – were also announced this year. Sama Residence – comprising two 15-storey buildings and 180 apartments, with 24-hour security, a two-level car park and retail shops – is being developed by Shamsi and Shamsi Holdings, while the developer of Al Boom Tower – which will include 218 apartments, six shops and a 264-slot parking area, as well as a helipad on top of the building
Fujairah
Fujairah, located on the beachfront strip, is set to see up to nine hotels opening in the next five years, with Japan’s JAL already counting down to a 2007 opening. Another major hotel group Rotana is preparing to open its first hotel in Fujairah shortly. The Fujairah Rotana Resort and Spa, will have 144 chalets, eight executive suites, 14 Junior suites and 84 deluxe rooms.
Express Scripts, the United States' third largest Pharmacy Benefit Management organization, is expected to officially close the transaction in the second quarter of 2009.
Marketing success is driven by integrating concept functions within business organisation into production, sales and distribution, services, advertising, sales promotion, product planning and market research, achieving measurable business objectives as designed by top management to middle managers, all the way down to the workers. Therefore, it is important that market operations in the organisation can see the inter-relations among IMC, E-marketing and RM knowing such impact on the potential customers. Indeed, creating and aligning market relationships is necessary to improve performance of the company and business cycles. Companies must gain an understanding of how to develop and manage the relationships from boundaries of internal markets, such as suppliers and distributors. There requires considerable investigation as relational approach provides an alternative framework to the transactional marketing approach that has underpinned much of IMC thinking. So, the challenge for marketing practitioners and academics is to understand the linkages between antecedent factors affecting the implementation of marketing and appropriate managerial behaviours for successful market-based outcomes.
Yas Island:
Scheduled to commence construction in two phases during 2007, Yas Island occupies a total land area of 2,500 hectares, of which 1,700 hectares will be claimed for development. The Island will feature attractions such as a world-class motor sports racetrack, signature hotels, the Ferrari theme park, water park, and the Abu Dhabi destination retail development of 300,000 sq m retail area, links and parkland golf courses, lagoon hotels, marinas, polo clubs, apartments, villas and numerous food & beverage outlets that will create a unique international tourist destination.
Yas Island has been announced as the venue for a Formula 1 race in 2009, the event to be named as the Abu Dhabi Grand Prix. It will be held on a newly built circuit.Yas Island will have the second Formula 1 track in the Middle East.
Industrial Construction
The UAE based Mubalada Development and Dubai Aluminium have plans jointly to build the largest single-site aluminium smelter in the world. Abu Dhabi Ports recently allocated a 6km2 plot of land adjacent to the Al Taweelah power stations complex in the north east of the heavy industry zone of Khalifa Port and Industrial Zone. The first phase of the project is scheduled to become operational in 2010. After completion of all phases, the manufacturing base is expected to have an installed production capacity of up to 1.4mn tonnes per annum. The cost to complete the undertaking has been estimated at US$6 billion. Abu Dhabi-based Al-Nasser Industrial Enterprises is planning to invest US$300mn in the construction of a steel complex in the capital’s Mussafah industrial city. The plant will have capacity of 450,000 tonnes per annum and comprise a direct reduction iron (DRI) plant and a steel billet-manufacturing unit. The plant is expected to be operational in 2007. Mexico’s HYL and Italy’s Danieli & Company are the technology and equipment suppliers. India’s MN Dastur & Company is the consultant.
Projects in the Northern Emirates
The construction boom in Dubai and the capital Abu Dhabi has triggered development in the Northern Emirates too with top property developers joining the bandwagon with a string of projects. The Northern Emirates, particularly Ajman and Ras Al Khaimah, have come out with a well-thought-out strategy – reducing dependence on traditional income-generating methods and making best use of the spillover effect that booming economies such as that of Dubai create in their rush to prosperity.
One such effect is the population shift from Dubai to Sharjah, Ajman, Umm Al Quwain and even Ras Al Khaimah as a result of skyrocketing rents. The residential market in the Northern Emirates is thus booming.
Umm Al Quwain
Umm Al Quwain became the leader in property development among the Northern Emirates this year with the formal launch of the US$9 billion Al Salam City in March. The three-phased project, the first of which would complete in the next three years, comprises an integrated residential and commercial area, consisting of a number of residential districts. The Al Salam City by Tameer Holdings has been designed to house up to half a million residents within an area that will includes parks, playgrounds, entertainment centers, stables and cable car facilities.
Ajman
Ajman has also announced two major projects – Emirates City and Al Ameera Village. The Emirates City consists of around 72 residential and commercial properties and will encompass picturesque lakes and green parks, a shopping district, mosques, five-star hotels, educational and medical facilities. The Al Ameera Village would include a mall, several sports centres, mosques, parks and other recreational and shopping facilities. Situated on the Emirates Ring Road and at a short distance from Dubai, the project will consist of 50 traditionally designed residential buildings, hotel apartments, commercial areas and a shopping mall.
Ras Al Khaimah
Ras Al Khaimah is also rubbing shoulders with other emirates of the UAE. It announced several major projects such as the US$2.7 billion Mina Al Arab and the La Hoya Bay development. While Mina Al Arab is being developed by RAK Properties, the developer of La Hoya Bay in the emirate’s Marjan Island is Khoie Properties The mega tourist and residential community development Mina Al Arab, will feature several themed resort hotels and two eco-hotels along the beautiful natural beaches of the islands. These hotels will provide an estimated 3,500 rooms for tourists and visitors of the emirate, besides a cluster of 3,500 residential units, mainly hotel units and standard apartments – to cater for the regional and international visitors. While the first phase is to be completed by 2008, the entire project will be complete by 2011.
Saudi-based Wesam Al Madani Group is developing yet another project – Al Qasr Island – within Al Hamra Village in Ras Al Khaimah. This will have a five-star hotel (Al Qasr Island Hotel) and a castle, consisting of two 12-storey buildings, with 1,006 apartments for sale. The project is scheduled to be completed by 2008.
In August, an agreement was signed between Tasees, a development and investment company in the UAE, and Al Aqariya Media Group to promote the Ras Al Khaimah Airport Free Zonebased Airport Business Park. The business park consists of 10 commercial towers, each one comprising 10 floors, in addition to eight 11-storey residential towers, two tower blocks comprising furnished apartments, a luxury hotel and a cargo village. The park will also host a building for Dnata Travels on a total land area of 1.6 million sq ft.
Sharjah
A number of major projects were launched in the emirate of Sharjah, including the US$4.9 billion Nujoom Islands and the Emirates Industrial City. While the Nujoom Islands were designed to house 40,000 residents in several residential districts, the Emirates Industrial City is Sharjah’s largest industrial development project. A handful of smaller projects such as Sama Residence and Al Boom Tower – costing US$30 million each – were also announced this year. Sama Residence – comprising two 15-storey buildings and 180 apartments, with 24-hour security, a two-level car park and retail shops – is being developed by Shamsi and Shamsi Holdings, while the developer of Al Boom Tower – which will include 218 apartments, six shops and a 264-slot parking area, as well as a helipad on top of the building
Fujairah
Fujairah, located on the beachfront strip, is set to see up to nine hotels opening in the next five years, with Japan’s JAL already counting down to a 2007 opening. Another major hotel group Rotana is preparing to open its first hotel in Fujairah shortly. The Fujairah Rotana Resort and Spa, will have 144 chalets, eight executive suites, 14 Junior suites and 84 deluxe rooms.
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