netrashetty
Netra Shetty
United Air Lines, Inc., (NYSE: UAL) is a major airline based in the United States and one of the world's largest airlines with 48,000 employees[11] and 359 aircraft.[12] It is a subsidiary of United Continental Holdings, Inc. formerly, UAL Corporation, with corporate offices in Chicago. United's largest hub is Chicago's O'Hare International Airport. United also has hubs in Washington Dulles International Airport, Denver International Airport, San Francisco International Airport, Los Angeles International Airport and Narita International Airport near Tokyo.[13] United is a founding member of the Star Alliance, the largest airline alliance in the world, and offers connections to over 1,000 destinations in over 170 countries worldwide.[14]
On Sunday, May 2, 2010, the Boards of Directors at Continental Airlines and UAL Corp. approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles and second largest in fleet size and destinations after Delta Air Lines. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The parent company of the new carrier will be called United Continental Holdings, Inc. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board until his retirement two years hence. United's pilots union announced that they "are fully prepared to protect and defend the interests of all United pilots."[15]
On August 27, 2010, the U.S. Department of Justice approved the US$3 billion merger.[16] Share holders of both companies approved the deal on September 17, 2010. The transaction was completed on October 1, 2010
In evaluating the effectiveness of marketing initiatives of any company, it is important to focus on 5 factors: customer philosophy, integrated marketing organization, adequate marketing information, strategic orientation and operational efficiency.
A. Customer Philosophy
The first important factor to be considered in terms of effectiveness of marketing efforts is the importance of designing the company in order to serve the needs and demands of the chosen markets. In that case or aspect, it can be said that the company had been successful in focusing on their marketing initiatives, because of the fact that the company had been able to redeveloped and improved the entire structure of the company in order to cater to the different demands and needs of their customers. For example, the expansion of each and every hotel in different parts of the globe was a movement that was done in order to meet the growing demand of their loyal customers. In addition to that, the plan of the group to focus on the different local cultures and qualities of each hotel in respective country enables the customers to experience the culture of the respective country. It can also be seen in the effort of the group to offer 4 unique services such as: hotels, spas, boutiques, together with academy programmes.
Another important factor is the process of developing offerings and marketing plans that will target different segments of the market.
This is because the said process is important aspect together with needs identification and measurement of customer perceptions (Nykiel 2007, p. 282). Aside from that, the idea of dividing up a market into homogeneous segments and targeting each with a distinct product or message is already considered as the heart of marketing theory (Croft 1994, p. 2). The said factor is considered as one of the edges of the group, this is because the company focuses on giving different unique services to different groups, such as business and family. Aside from that, the group also focuses on the different demands of age group: adult and children. For younger guests, the hotel provides car-beds and medley gifts, which include teddy bears etc. Furthermore, the group also offer special treatment for the pet lovers, the pet-friendly hotel offer monogrammed pillows and beds, together with walking services for dogs (Chin 2008). Above all, the company focuses on whole marketing-system view which focuses on the effort and needs of their suppliers, channels, competitors, customers and environment in the process of planning the entire business.
ondon 4th November 2010: Globalpark, a leader in feedback management software solutions, is delighted to announce that its annual Mobile Research Conference (MRC 2011) will take place 18-19 April 2011 in The May Fair Hotel central London.
Now in its third year, MRC 2011 (www.mobileresearchconference.com ) is set to be the best yet.
Chairing the Programme Committee is Dr Liz Nelson, an early champion of the mode with significant experience to share. A compelling combination of the commercial and academic researchers round out the committee and include: Dr Michael Bosjnak, Free University of Bozen-Bolzano; Dr Lorenz Gräf, CEO, Globalpark; Guy Rolfe, Kantar Media; Paula Vicente, ISCTE-Lisbon University Institute and Richard Windle, Research Consultant, Samson Research (formerly of Ipsos-MediaCT).
The 2-day programme will debate best practices and explore enriched insights through mobiles, including geo-location, “surveytainment” and mobile ethnography. Case studies will showcase how leading brands leverage mobile phones to engage individuals, and capture more immediate, in-the-moment feedback.
To be part of MRC 2011, submit a paper for consideration at http://bit.ly/MRC11CFP by 6th December 2010. For more information, or to
register now to guarantee the substantial Early Bird discount, visit www.mobileresearchconference.com and enter promotional code EARLYBIRD for 20% off list price of the main event through the end of the year. Here you will also find ways to stay in touch, and past event media coverage and presentations.
On Sunday, May 2, 2010, the Boards of Directors at Continental Airlines and UAL Corp. approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles and second largest in fleet size and destinations after Delta Air Lines. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The parent company of the new carrier will be called United Continental Holdings, Inc. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board until his retirement two years hence. United's pilots union announced that they "are fully prepared to protect and defend the interests of all United pilots."[15]
On August 27, 2010, the U.S. Department of Justice approved the US$3 billion merger.[16] Share holders of both companies approved the deal on September 17, 2010. The transaction was completed on October 1, 2010
In evaluating the effectiveness of marketing initiatives of any company, it is important to focus on 5 factors: customer philosophy, integrated marketing organization, adequate marketing information, strategic orientation and operational efficiency.
A. Customer Philosophy
The first important factor to be considered in terms of effectiveness of marketing efforts is the importance of designing the company in order to serve the needs and demands of the chosen markets. In that case or aspect, it can be said that the company had been successful in focusing on their marketing initiatives, because of the fact that the company had been able to redeveloped and improved the entire structure of the company in order to cater to the different demands and needs of their customers. For example, the expansion of each and every hotel in different parts of the globe was a movement that was done in order to meet the growing demand of their loyal customers. In addition to that, the plan of the group to focus on the different local cultures and qualities of each hotel in respective country enables the customers to experience the culture of the respective country. It can also be seen in the effort of the group to offer 4 unique services such as: hotels, spas, boutiques, together with academy programmes.
Another important factor is the process of developing offerings and marketing plans that will target different segments of the market.
This is because the said process is important aspect together with needs identification and measurement of customer perceptions (Nykiel 2007, p. 282). Aside from that, the idea of dividing up a market into homogeneous segments and targeting each with a distinct product or message is already considered as the heart of marketing theory (Croft 1994, p. 2). The said factor is considered as one of the edges of the group, this is because the company focuses on giving different unique services to different groups, such as business and family. Aside from that, the group also focuses on the different demands of age group: adult and children. For younger guests, the hotel provides car-beds and medley gifts, which include teddy bears etc. Furthermore, the group also offer special treatment for the pet lovers, the pet-friendly hotel offer monogrammed pillows and beds, together with walking services for dogs (Chin 2008). Above all, the company focuses on whole marketing-system view which focuses on the effort and needs of their suppliers, channels, competitors, customers and environment in the process of planning the entire business.
ondon 4th November 2010: Globalpark, a leader in feedback management software solutions, is delighted to announce that its annual Mobile Research Conference (MRC 2011) will take place 18-19 April 2011 in The May Fair Hotel central London.
Now in its third year, MRC 2011 (www.mobileresearchconference.com ) is set to be the best yet.
Chairing the Programme Committee is Dr Liz Nelson, an early champion of the mode with significant experience to share. A compelling combination of the commercial and academic researchers round out the committee and include: Dr Michael Bosjnak, Free University of Bozen-Bolzano; Dr Lorenz Gräf, CEO, Globalpark; Guy Rolfe, Kantar Media; Paula Vicente, ISCTE-Lisbon University Institute and Richard Windle, Research Consultant, Samson Research (formerly of Ipsos-MediaCT).
The 2-day programme will debate best practices and explore enriched insights through mobiles, including geo-location, “surveytainment” and mobile ethnography. Case studies will showcase how leading brands leverage mobile phones to engage individuals, and capture more immediate, in-the-moment feedback.
To be part of MRC 2011, submit a paper for consideration at http://bit.ly/MRC11CFP by 6th December 2010. For more information, or to
register now to guarantee the substantial Early Bird discount, visit www.mobileresearchconference.com and enter promotional code EARLYBIRD for 20% off list price of the main event through the end of the year. Here you will also find ways to stay in touch, and past event media coverage and presentations.
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