netrashetty
Netra Shetty
Silicon Image is an American semiconductor design company. The company manufactures a variety of integrated circuits commonly used in modern computers and consumer electronic devices, but is focused on storage, distribution and presentation of high-definition content in the consumer electronics, personal computing, and mobile device markets. The company was founded in 1995, and is traded on the NASDAQ market under the symbol SIMG. The company, which employs around 600 people, is headquartered in Sunnyvale, California.
Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, offers testing tools, technologies, support services, consulting and product certification to electronics manufacturers to increase performance, interoperability and ensure quality.
The company's products include high-speed communications devices for use in DVI capable displays and PCs, HDMI set-top boxes, DVD players, AV receivers, displays, PCs and mobile devices; and SATA chipsets for internal and external hard disk drives.
ation of the marketing mix. Getting the right mixture of the product, promotion, price, and distribution is important in marketing. The goal of the marketing mix is to portray an image for the product or service that will match with how the organization wants the product or service to be visualized in people’s minds. Marketing mix according to Kotler (2001) is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Product – The products or services of an organization help in creating an image of the firm in the mind of the consumer. This image is reflected in the customer’s perceptions and feeling about its products or services. The product is the element in the marketing mix that includes all of the issues surrounding the development of the product or service.
Market Structure
The industry is built upon the large manufacturing communities that import grain and other needed materials. Materials such as grain are brought in from areas of the central US and food additives are imported from around the globe.
This generally is a recession resistant industry. It was impacted significantly, however, in the middle of 2008 with the dramatic rise in commodity prices. Not only did breakfast food manufacturers face high fuel costs, but basic raw material costs had almost doubled or even tripled on some commodities. A staple raw material, corn for example, had been negatively impacted as it was used as a component of ethanol, a basis of alternative fuels. With the price of oil exceeding $140 per barrel in mid 2008, the demand of corn (i.e. as a basis of ethanol) shot up and manufacturers took a hit to the bottom line. In many cases, companies passed on the price increases to consumers and many products, such as breakfast cereals, saw significant price increases at the retail level.
Late 2008 saw a reversal of fortune for basic commodities. With the global recession hitting in the 3rd quarter, commodities price hikes reversed and prices have plummeted. This has benefited breakfast food manufacturers, but they now bear the burden of a shrinking consumer spending pattern in 2009. At the retail level, some firms have continued to do well. The consumer needs to eat, but will continue to shift their spending. It is likely that brand names will suffer some erosion as consumers shift to lower priced generic alternatives. In the related dining-out segment, the effects are quickly seen. Starbucks continues to face headwinds while it reformats its approach, while McDonalds has continued to gain ground.
Simplay Labs, LLC, a wholly owned subsidiary of Silicon Image, offers testing tools, technologies, support services, consulting and product certification to electronics manufacturers to increase performance, interoperability and ensure quality.
The company's products include high-speed communications devices for use in DVI capable displays and PCs, HDMI set-top boxes, DVD players, AV receivers, displays, PCs and mobile devices; and SATA chipsets for internal and external hard disk drives.
ation of the marketing mix. Getting the right mixture of the product, promotion, price, and distribution is important in marketing. The goal of the marketing mix is to portray an image for the product or service that will match with how the organization wants the product or service to be visualized in people’s minds. Marketing mix according to Kotler (2001) is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Product – The products or services of an organization help in creating an image of the firm in the mind of the consumer. This image is reflected in the customer’s perceptions and feeling about its products or services. The product is the element in the marketing mix that includes all of the issues surrounding the development of the product or service.
Market Structure
The industry is built upon the large manufacturing communities that import grain and other needed materials. Materials such as grain are brought in from areas of the central US and food additives are imported from around the globe.
This generally is a recession resistant industry. It was impacted significantly, however, in the middle of 2008 with the dramatic rise in commodity prices. Not only did breakfast food manufacturers face high fuel costs, but basic raw material costs had almost doubled or even tripled on some commodities. A staple raw material, corn for example, had been negatively impacted as it was used as a component of ethanol, a basis of alternative fuels. With the price of oil exceeding $140 per barrel in mid 2008, the demand of corn (i.e. as a basis of ethanol) shot up and manufacturers took a hit to the bottom line. In many cases, companies passed on the price increases to consumers and many products, such as breakfast cereals, saw significant price increases at the retail level.
Late 2008 saw a reversal of fortune for basic commodities. With the global recession hitting in the 3rd quarter, commodities price hikes reversed and prices have plummeted. This has benefited breakfast food manufacturers, but they now bear the burden of a shrinking consumer spending pattern in 2009. At the retail level, some firms have continued to do well. The consumer needs to eat, but will continue to shift their spending. It is likely that brand names will suffer some erosion as consumers shift to lower priced generic alternatives. In the related dining-out segment, the effects are quickly seen. Starbucks continues to face headwinds while it reformats its approach, while McDonalds has continued to gain ground.
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