netrashetty
Netra Shetty
Seattle's Best Coffee, a subsidiary of Starbucks, is a specialty coffee retailer and wholesaler based in Seattle, Washington.
Seattle's Best Coffee has retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found within many other businesses and college campuses, including J.C. Penney Department Stores and over 400 locations in Borders Bookstores and Subway Restaurant .
Seattle's Best Coffee is generally cheaper than that of its parent, and is marketed as more of a working class coffee compared to the more yuppie-centric Starbucks.[1
Revenues have jumped in line with the industry numbers seen in the chart above. As estimated by the U.S. Department of Commerce, the value if shipments rose 114% in the same five year period (see chart below).
World Market
Total bottled water sales may be as high as 160 billion liters annually. In many cases, bottled water is viewed as a necessity due to unsafe locally produced water alternatives and this is a key driver in developing countries. The global bottled water market may be over US $50 billion annually and may be increasing at up to 10 percent annually.
In 2010, the market is potentially forecast to be US $75 billion, an increase of 30% over 2005 and reflects an estimate of 159.2 billion liters, an increase of 32.4% since 2005.
Europe is the leading consumer of bottles water, with an over 50% market share. Nestle in Switzerland was recently the world's leading seller of bottled water brands. Supermarkets and hypermarkets have approximately 40% share of bottled water distribution.
Estimate of the largest consumers of bottled water in 2004
Country Consumption
(In billions of liters)
United States 25.8
China 11.9
Brazil 11.6
Italy 10.7
Germany 10.3
France 8.5
Mexico 7.7
India 7.4
Spain 5.5
India 5.1
Rest of the World 39.9
Industry Players
Nestle Waters of America
The largest food company in world, Nestle, with annual sales in the U.S. alone of US $2.7 billion. Popular brands include Poland Spring, Perrier, and Arrowhead.
Pepsi
Pepsi Co. sells Aquafina, and Pepsi's total bottled water sales were estimated at US $1.1 billion.
Coca Cola
Coca Cola sells Dasani, and had annual bottled water sales in 2006 of US $1 billion.
Danone
Group Danone offers brands such as Evian, Danone, and Sparkletts with estimated sales of at US $800 million.
Fiji
This bottled water is imported from Fiji, and sales were estimated at US $48 million for 2006.
Trends and Recent Developments
More and more health alternatives of bottled water are expected to come into the market which may be a threat to its continued growth. The biggest threat to bottled water sales is likely the increased focus on environmental issues. This has become a major news item in 2007 with criticism directed at the environmental impact of landfill problems created by the bottles themselves. It is argued that the positive benefits of better quality water are mitigated by the need to either recycle of dispose of all the plastic or glass used in the bottles. The manufacture, storage and transport of the bottles is estimated to consume 17 million barrels of oil per year. The argument is that tap water is essentially acceptable and that the costs related to energy could have been diverted to better use elsewhere. The costs of pollution and landfill costs from all the bottles may be even higher than the energy consumed.
Seattle's Best Coffee has retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found within many other businesses and college campuses, including J.C. Penney Department Stores and over 400 locations in Borders Bookstores and Subway Restaurant .
Seattle's Best Coffee is generally cheaper than that of its parent, and is marketed as more of a working class coffee compared to the more yuppie-centric Starbucks.[1
Revenues have jumped in line with the industry numbers seen in the chart above. As estimated by the U.S. Department of Commerce, the value if shipments rose 114% in the same five year period (see chart below).
World Market
Total bottled water sales may be as high as 160 billion liters annually. In many cases, bottled water is viewed as a necessity due to unsafe locally produced water alternatives and this is a key driver in developing countries. The global bottled water market may be over US $50 billion annually and may be increasing at up to 10 percent annually.
In 2010, the market is potentially forecast to be US $75 billion, an increase of 30% over 2005 and reflects an estimate of 159.2 billion liters, an increase of 32.4% since 2005.
Europe is the leading consumer of bottles water, with an over 50% market share. Nestle in Switzerland was recently the world's leading seller of bottled water brands. Supermarkets and hypermarkets have approximately 40% share of bottled water distribution.
Estimate of the largest consumers of bottled water in 2004
Country Consumption
(In billions of liters)
United States 25.8
China 11.9
Brazil 11.6
Italy 10.7
Germany 10.3
France 8.5
Mexico 7.7
India 7.4
Spain 5.5
India 5.1
Rest of the World 39.9
Industry Players
Nestle Waters of America
The largest food company in world, Nestle, with annual sales in the U.S. alone of US $2.7 billion. Popular brands include Poland Spring, Perrier, and Arrowhead.
Pepsi
Pepsi Co. sells Aquafina, and Pepsi's total bottled water sales were estimated at US $1.1 billion.
Coca Cola
Coca Cola sells Dasani, and had annual bottled water sales in 2006 of US $1 billion.
Danone
Group Danone offers brands such as Evian, Danone, and Sparkletts with estimated sales of at US $800 million.
Fiji
This bottled water is imported from Fiji, and sales were estimated at US $48 million for 2006.
Trends and Recent Developments
More and more health alternatives of bottled water are expected to come into the market which may be a threat to its continued growth. The biggest threat to bottled water sales is likely the increased focus on environmental issues. This has become a major news item in 2007 with criticism directed at the environmental impact of landfill problems created by the bottles themselves. It is argued that the positive benefits of better quality water are mitigated by the need to either recycle of dispose of all the plastic or glass used in the bottles. The manufacture, storage and transport of the bottles is estimated to consume 17 million barrels of oil per year. The argument is that tap water is essentially acceptable and that the costs related to energy could have been diverted to better use elsewhere. The costs of pollution and landfill costs from all the bottles may be even higher than the energy consumed.
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