netrashetty
Netra Shetty
Marketing Research of Rockstar Games : Rockstar Games is a video game developer and publisher based in New York City, owned by Take-Two Interactive. The brand is mostly known for the Grand Theft Auto, Max Payne, Midnight Club and Red Dead series and the use of open world, free roaming settings in their games. It comprises studios that have been acquired and renamed as well as others that have been created internally. While many of the studios Take-Two Interactive has acquired have been merged into the Rockstar brand, several other recent ones have retained their previous identities and have become part of the company's 2K Games division. The Rockstar Games label was founded in New York City in 1998[1] by the British video game producers Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman.[2]
The Headquarters of Rockstar Games is located on Broadway in the SoHo neighborhood of New York City, part of the Take-Two Interactive offices. It is the head office of Rockstar's worldwide publishing enterprises. It is home to the marketing, public relations and product development departments.
ntroduction
The assignment involves conducting research into assessing marketing opportunities for a business client. You may use your own company or a company of your choice.
The specific tasks are i) conducting secondary research into the client activities/ services and its industry analysis; ii) conducting primary research with the customers and general public.
Background
The company you select should have one of the following activities:
1- Call centre
2- Mail catalogue orders
The overall aim of the research is to assist the client in identifying marketing opportunities and developing a marketing strategy that will enable this company to survive and grow.
Students should also choose a specific segment of the market for the primary research. The choice of segment is the responsibility of each student: examples of segments of market could be oil and gas companies, retailing companies and services companies. The segment chosen should be clearly identified in the research proposal and throughout the coursework.
Research Objectives for CW1 and CW2
Specific research objectives are to be identified by the students after meeting with the client (if possible). However, the following can be used as general objectives to guide you:
1. to identify trends in your selected industry/ company activities.
2. to explore the main marketing methods used by companies in the similar industry. You are required to use at least a minimum of three companies, including the use of online marketing and communication
3. to conduct research that will identify a niche market that the company needs to consider for future development.
4. to identify views on the main marketing methods used by the company
5. to make recommendations on the strategy that should be adopted
Note:
§ The specific market research objectives should be identified by the students
Methodology
In order to meet the objectives of the research it is anticipated that desk research, qualitative and quantitative methodologies will be used.
The exercise will include four elements for assessment as detailed below. Part One of the coursework comprises the research proposal, report on the secondary research and a questionnaire/ interview guide. Part Two involves conducting research and writing the final report.
Part One
Part One should include:
1. The research proposal (not exceeding 1000 words): this should demonstrate the student's understanding of the brief and cover all the main elements of a research proposal.
Specific areas to consider (this is not exhaustive) are:
- the research process recommended
- proposed methodologies (both secondary and primary)
- a description of the segment selected and sample sizes proposed for the primary research
- timescale, costs and study team
Disruptive Innovator Award to Be Presented at IIR’s The Market Research Event, November 8-10 in San Diego, CA
Next Gen Market Research (NGMR) – the premier online networking group for market research, information services and insights professionals – is proud to announce creation of the 1st annual NGMR Disruptive Innovator Award and has issued an open call for nominations thru October 28.
The award will recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation – technological, methodological or otherwise – to drive research industry progress.
NGMR will present the award at the largest and most prestigious market research industry conference of the year, The Market Research Event (TMRE), taking place November 8-10 in San Diego, CA. TMRE’s organizer, IIR USA, has reported that this year’s event is on track to break attendance records.
“Understanding, managing and leveraging disruptive innovation and change is something that is important in every industry, and especially ours. NGMR is honored to be involved with such a high-profile conference as IIR’s The Market Research Event. TMRE is a perfect platform to showcase and encourage the ingenuity and innovation leadership that NGMR stands for,” said Tom H. C. Anderson, founder and chairman of NGMR.
“The Market Research Event has a proud legacy of featuring the industry’s most innovative thinkers and visionary leaders, so we think NGMR’s award celebrating these values is a natural fit, and we are delighted to host its inauguration,” said Kim Rivielle, managing director of IIR USA’s Marketing & Business Strategy division.
NGMR’s Global Advisory Board is currently seeking nominations for the award, which will be presented at The Market Research Event in San Diego, CA on November 11th. The winner(s) will also participate in a special panel discussion on the future of research.
Individuals and companies are eligible for the award. They may be nominated by another individual or organization, self-nominated or nominated from within the NGMR volunteer leadership.
Winners will be selected by NGMR’s Global Board of Advisors, whose members include:
Tom H. C. Anderson – CEO, Anderson Analytics
Gordon Morris, Global Insights Manager, Sony Ericsson
Mike Gadd, President, Gadd Research
Duncan Stuart, Director, Kudos Organizational Dynamics
Jasper Lim, Director, The Merlien Institute
Jan Fager, Managing Director, The Swedish Marketing Federation
Winners will be selected based on criteria including:
• Demonstrated disposition toward disruptive innovation
• Leadership in responsible adoption of new techniques
The Headquarters of Rockstar Games is located on Broadway in the SoHo neighborhood of New York City, part of the Take-Two Interactive offices. It is the head office of Rockstar's worldwide publishing enterprises. It is home to the marketing, public relations and product development departments.
ntroduction
The assignment involves conducting research into assessing marketing opportunities for a business client. You may use your own company or a company of your choice.
The specific tasks are i) conducting secondary research into the client activities/ services and its industry analysis; ii) conducting primary research with the customers and general public.
Background
The company you select should have one of the following activities:
1- Call centre
2- Mail catalogue orders
The overall aim of the research is to assist the client in identifying marketing opportunities and developing a marketing strategy that will enable this company to survive and grow.
Students should also choose a specific segment of the market for the primary research. The choice of segment is the responsibility of each student: examples of segments of market could be oil and gas companies, retailing companies and services companies. The segment chosen should be clearly identified in the research proposal and throughout the coursework.
Research Objectives for CW1 and CW2
Specific research objectives are to be identified by the students after meeting with the client (if possible). However, the following can be used as general objectives to guide you:
1. to identify trends in your selected industry/ company activities.
2. to explore the main marketing methods used by companies in the similar industry. You are required to use at least a minimum of three companies, including the use of online marketing and communication
3. to conduct research that will identify a niche market that the company needs to consider for future development.
4. to identify views on the main marketing methods used by the company
5. to make recommendations on the strategy that should be adopted
Note:
§ The specific market research objectives should be identified by the students
Methodology
In order to meet the objectives of the research it is anticipated that desk research, qualitative and quantitative methodologies will be used.
The exercise will include four elements for assessment as detailed below. Part One of the coursework comprises the research proposal, report on the secondary research and a questionnaire/ interview guide. Part Two involves conducting research and writing the final report.
Part One
Part One should include:
1. The research proposal (not exceeding 1000 words): this should demonstrate the student's understanding of the brief and cover all the main elements of a research proposal.
Specific areas to consider (this is not exhaustive) are:
- the research process recommended
- proposed methodologies (both secondary and primary)
- a description of the segment selected and sample sizes proposed for the primary research
- timescale, costs and study team
Disruptive Innovator Award to Be Presented at IIR’s The Market Research Event, November 8-10 in San Diego, CA
Next Gen Market Research (NGMR) – the premier online networking group for market research, information services and insights professionals – is proud to announce creation of the 1st annual NGMR Disruptive Innovator Award and has issued an open call for nominations thru October 28.
The award will recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation – technological, methodological or otherwise – to drive research industry progress.
NGMR will present the award at the largest and most prestigious market research industry conference of the year, The Market Research Event (TMRE), taking place November 8-10 in San Diego, CA. TMRE’s organizer, IIR USA, has reported that this year’s event is on track to break attendance records.
“Understanding, managing and leveraging disruptive innovation and change is something that is important in every industry, and especially ours. NGMR is honored to be involved with such a high-profile conference as IIR’s The Market Research Event. TMRE is a perfect platform to showcase and encourage the ingenuity and innovation leadership that NGMR stands for,” said Tom H. C. Anderson, founder and chairman of NGMR.
“The Market Research Event has a proud legacy of featuring the industry’s most innovative thinkers and visionary leaders, so we think NGMR’s award celebrating these values is a natural fit, and we are delighted to host its inauguration,” said Kim Rivielle, managing director of IIR USA’s Marketing & Business Strategy division.
NGMR’s Global Advisory Board is currently seeking nominations for the award, which will be presented at The Market Research Event in San Diego, CA on November 11th. The winner(s) will also participate in a special panel discussion on the future of research.
Individuals and companies are eligible for the award. They may be nominated by another individual or organization, self-nominated or nominated from within the NGMR volunteer leadership.
Winners will be selected by NGMR’s Global Board of Advisors, whose members include:
Tom H. C. Anderson – CEO, Anderson Analytics
Gordon Morris, Global Insights Manager, Sony Ericsson
Mike Gadd, President, Gadd Research
Duncan Stuart, Director, Kudos Organizational Dynamics
Jasper Lim, Director, The Merlien Institute
Jan Fager, Managing Director, The Swedish Marketing Federation
Winners will be selected based on criteria including:
• Demonstrated disposition toward disruptive innovation
• Leadership in responsible adoption of new techniques
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