netrashetty
Netra Shetty
Qwest Communications International, Inc. is a large telecommunications carrier acquired by CenturyLink. Qwest provides local service in 14 western U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming.
Qwest provides voice, backbone data services, and digital television in some areas. It operates in three segments: Wireline Services, Wireless Services, and Other Services. The Wireline Services segment provides local voice, long distance voice, and data and Internet (DSL) services to consumers, businesses, and wholesale customers, as well as access services to wholesale customers. The Wireless Services segment is achieved by a partnership with Verizon Wireless. Qwest also partners with DirecTV to provide digital television service to its customers. In Phoenix, Denver, Salt Lake City, Boise, and Omaha, Qwest offers Qwest Choice TV. The Other Services segment primarily involves the sublease of real estate assets, such as space in office buildings, warehouses, and other properties.
milial visitors which include married couples without children, young adults, and the elderly. About half of the family visitors came from China mainland. Accordingly, the visitors of Hong Kong Disneyland during the summer of 2006 have boomed and 50% of the total visitors came from China Mainland.[10]
B. PRIMARY DATA
After the face to face interviews had been accomplished, the set of primary data were collected which had been consolidated into a table file. [appendix 2].
VII. PROCESSING AND ANALYZING DATA
Before the data is inputted through a coding system, the editing will be done to correct defaults that happened during the interview. After which, a statistical analysis will be done to have the findings and an interpretation of the information will be reported. The conclusions and recommendations will be provided for managerial decisions.
- Total days taken for whole research process = 30 days
- Respondents rates = 98.5%
è 985 questionnaires were fully completed
Aforementioned, the total number of questionnaires received is 985 pcs. These 985 questionnaires were validated and assess whether it provides adequate information for the research. To make sure that this research will have enough valid and completed survey questionnaires, all the interviewers/staffs had been well-trained. Although there are still some systematic errors noted in the completed questionnaires, hence, only 985 were considered. The summary of the result that covers all the questions are seen in Appendix 2. the major determinants for this research includes Q1, Q4, Q5, Q6,Q16 and Q17.
VIII. MAJOR FINDINGS
Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.
In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.
In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.
In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
In Q5, it has been proven that the secondary data is correct by showing that at least 50% of the total respondents came from mainland China were unfamiliar with Disneyland characters (55%) and 13% of them are unsure about the Disney Characters.
Q6 focuses on exploring the expectations of the respondents. In this research, the findings have shown that most of the participants (634) are coming because of the interest of their children. 475 visitors from China Mainland are visiting as part of the tour package and 258 visitors are visiting because of the media promotion. In this, 129 visitors have came because of the brand name of the Walt Disney and only 102 visitors came because of the recommendations of their friends.
Qwest provides voice, backbone data services, and digital television in some areas. It operates in three segments: Wireline Services, Wireless Services, and Other Services. The Wireline Services segment provides local voice, long distance voice, and data and Internet (DSL) services to consumers, businesses, and wholesale customers, as well as access services to wholesale customers. The Wireless Services segment is achieved by a partnership with Verizon Wireless. Qwest also partners with DirecTV to provide digital television service to its customers. In Phoenix, Denver, Salt Lake City, Boise, and Omaha, Qwest offers Qwest Choice TV. The Other Services segment primarily involves the sublease of real estate assets, such as space in office buildings, warehouses, and other properties.
milial visitors which include married couples without children, young adults, and the elderly. About half of the family visitors came from China mainland. Accordingly, the visitors of Hong Kong Disneyland during the summer of 2006 have boomed and 50% of the total visitors came from China Mainland.[10]
B. PRIMARY DATA
After the face to face interviews had been accomplished, the set of primary data were collected which had been consolidated into a table file. [appendix 2].
VII. PROCESSING AND ANALYZING DATA
Before the data is inputted through a coding system, the editing will be done to correct defaults that happened during the interview. After which, a statistical analysis will be done to have the findings and an interpretation of the information will be reported. The conclusions and recommendations will be provided for managerial decisions.
- Total days taken for whole research process = 30 days
- Respondents rates = 98.5%
è 985 questionnaires were fully completed
Aforementioned, the total number of questionnaires received is 985 pcs. These 985 questionnaires were validated and assess whether it provides adequate information for the research. To make sure that this research will have enough valid and completed survey questionnaires, all the interviewers/staffs had been well-trained. Although there are still some systematic errors noted in the completed questionnaires, hence, only 985 were considered. The summary of the result that covers all the questions are seen in Appendix 2. the major determinants for this research includes Q1, Q4, Q5, Q6,Q16 and Q17.
VIII. MAJOR FINDINGS
Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.
In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.
In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.
In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
In Q5, it has been proven that the secondary data is correct by showing that at least 50% of the total respondents came from mainland China were unfamiliar with Disneyland characters (55%) and 13% of them are unsure about the Disney Characters.
Q6 focuses on exploring the expectations of the respondents. In this research, the findings have shown that most of the participants (634) are coming because of the interest of their children. 475 visitors from China Mainland are visiting as part of the tour package and 258 visitors are visiting because of the media promotion. In this, 129 visitors have came because of the brand name of the Walt Disney and only 102 visitors came because of the recommendations of their friends.
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