netrashetty
Netra Shetty
Quiznos is a fast food restaurant franchise based in Denver, Colorado. The company specializes in offering toasted subs, although they may be served untoasted at the customer's request. It is the second-largest submarine sandwich shop chain in North America, after Subway.
There are over 4,000 shops located in the United States, 300 in Canada, and 100 more scattered across the world, in Central America, the United Kingdom, Ireland, Iceland, Sint Maarten, South Korea, Venezuela and the Middle East. In the Middle East, Quiznos has outlets in Saudi Arabia, Oman, Qatar, Bahrain, Egypt and the United Arab Emirates. Quiznos plans to open 15 of its sandwich shops in Kuwait under a master franchise deal.
Quiznos has been the target of several lawsuits. Profitability also seems to be an issue.[citation needed] 1000 Quiznos closed between 2007 and 2009. They are now attempting new strategies to grow the chain back.
From Q7 to Q10, the research have found that 18% of the total respondents thing that Hong Kong Disneyland is an attractive tourist destination. 14% of the total respondents have considered the theme park as the place where their dreams come true. Majority of the respondents have enjoyed the show performances and parade (40%) and 35% have enjoyed the cartoon characters. 46% (457) out of 985 respondents have pointed out that the price ticket is too expensive and 30% (299) have least interests in the souvenir items of Disneyland.
In Q11and Q12, it has been revealed that only around 17% of the total participants will be happy to suggest Disneyland to their relatives or friends or will be happy to visit the park again, while around 59% of the respondents will not recommend the park with their friends because the overall image of Hong Kong Disneyland is not as good as the Disneyland Parks in other nations. some respondents perceived that the park is too small and there is not much to see and enjoy. Some respondents also noted that environment is not clean because of most visitors are not well-disciplined.
Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.
In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.
In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.
IX. CONCLUSION
Based on the result of the survey conducted, this study have drawn into the following conclusions. In this, the major findings of the research shows that 817 visitors are first time visitors with only 168 people who came for the second or third time. This shows that the re-visit percentage for HK Disneyland is extremely low. Among the 1,000 visitors, more than half of them came from China. And the reasons for visiting is because the visit is pre-scheduled or tour package inclusive. Most of the respondents have no knowledge or even never heard names and the characters of Disneyland.
It has been revealed that the main reason why local residents wanted to visit the park is because of the interest of their children. The feedback on the questionnaire have shown that most visitors have noted that the ticket and the restaurant prices are too costly, In terms of attractiveness, souvenirs, rides and environments and services, the overall rating from the visitors are negative, except on the show performance and parade. Most of the visitors have been hesitant in recommending the park to their friends, and are wondering if they will be visiting again in the future or rather visit other Disneyland in other nations.
From the demographic profile, most of the respondents are young adults whose age ranges from 26-40, married female, housewives in their secondary education with a monthly family income of HK$20,000. The visitors have noted that their main concerns in the theme park is to add more facilities which will give benefits to their kids.
Leading finance price comparison site, Moneysupermarket.com, is using research tools from eDigitalResearch to survey customer opinion about its products, services and website in order to retain customer loyalty in an increasingly competitive space.
Launched as a unique concept in 1999, moneysupermarket.com is now one of many price comparison sites in the UK.
With Google’s imminent move into the market, the company needed a research mechanism to help it to better understand customer needs so that it could stay one step ahead.
Johnathan Wood, Research Manager for moneysupermarket.com explains:
“As an intermediary between businesses and the public, we didn’t have a direct mechanism for customer engagement and we only had very sketchy data about what customers wanted. In order to make smarter business decisions in a fast-moving market, we appointed eDigitalResearch on the basis of its speed and cost-efficiency in providing us with actionable customer insight.”
Moneysupermarket.com uses eDigitalResearch to run fortnightly opinion surveys to assess consumer views on everything from their reliance on credit cards to travel insurance and their spending behaviour for Valentine’s day.
This helps them to identify market trends and is used in conjunction with feedback garnered from its eDigitalResearch online community to tailor its products and services to effectively meet customer needs.
eDigitalResearch also conducts surveys to assess the online consumer experience, with feedback providing moneysupermarket.com with an accurate, real-life picture of its website effectiveness.
Site exit and post-transactional surveys also help identify why people detract so that the company can continually improve its online service.
Johnathan Wood comments:
“The capabilities and insights learned using eDigitalResearch have helped us to transform our culture. Through exit surveys, mystery shoppers and other research means, we can now engage the views and opinions of customers and make decision based on their opinions rather than our own.”
Michelle Fuller, co-founder and director of eDigitalResearch comments:
“In an increasingly competitive marketplace, quick and focused research can provide invaluable business insight that helps businesses like moneysupermarket.com adapt to change. The rise in social networking and consumer empowerment means that people want to engage with brands in different ways. A multi-faceted research campaign such as this converses with consumers on their own terms in their own environment, so that feedback is likely to be more accurate and more valuable to the business.”
There are over 4,000 shops located in the United States, 300 in Canada, and 100 more scattered across the world, in Central America, the United Kingdom, Ireland, Iceland, Sint Maarten, South Korea, Venezuela and the Middle East. In the Middle East, Quiznos has outlets in Saudi Arabia, Oman, Qatar, Bahrain, Egypt and the United Arab Emirates. Quiznos plans to open 15 of its sandwich shops in Kuwait under a master franchise deal.
Quiznos has been the target of several lawsuits. Profitability also seems to be an issue.[citation needed] 1000 Quiznos closed between 2007 and 2009. They are now attempting new strategies to grow the chain back.
From Q7 to Q10, the research have found that 18% of the total respondents thing that Hong Kong Disneyland is an attractive tourist destination. 14% of the total respondents have considered the theme park as the place where their dreams come true. Majority of the respondents have enjoyed the show performances and parade (40%) and 35% have enjoyed the cartoon characters. 46% (457) out of 985 respondents have pointed out that the price ticket is too expensive and 30% (299) have least interests in the souvenir items of Disneyland.
In Q11and Q12, it has been revealed that only around 17% of the total participants will be happy to suggest Disneyland to their relatives or friends or will be happy to visit the park again, while around 59% of the respondents will not recommend the park with their friends because the overall image of Hong Kong Disneyland is not as good as the Disneyland Parks in other nations. some respondents perceived that the park is too small and there is not much to see and enjoy. Some respondents also noted that environment is not clean because of most visitors are not well-disciplined.
Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.
In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.
In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.
IX. CONCLUSION
Based on the result of the survey conducted, this study have drawn into the following conclusions. In this, the major findings of the research shows that 817 visitors are first time visitors with only 168 people who came for the second or third time. This shows that the re-visit percentage for HK Disneyland is extremely low. Among the 1,000 visitors, more than half of them came from China. And the reasons for visiting is because the visit is pre-scheduled or tour package inclusive. Most of the respondents have no knowledge or even never heard names and the characters of Disneyland.
It has been revealed that the main reason why local residents wanted to visit the park is because of the interest of their children. The feedback on the questionnaire have shown that most visitors have noted that the ticket and the restaurant prices are too costly, In terms of attractiveness, souvenirs, rides and environments and services, the overall rating from the visitors are negative, except on the show performance and parade. Most of the visitors have been hesitant in recommending the park to their friends, and are wondering if they will be visiting again in the future or rather visit other Disneyland in other nations.
From the demographic profile, most of the respondents are young adults whose age ranges from 26-40, married female, housewives in their secondary education with a monthly family income of HK$20,000. The visitors have noted that their main concerns in the theme park is to add more facilities which will give benefits to their kids.
Leading finance price comparison site, Moneysupermarket.com, is using research tools from eDigitalResearch to survey customer opinion about its products, services and website in order to retain customer loyalty in an increasingly competitive space.
Launched as a unique concept in 1999, moneysupermarket.com is now one of many price comparison sites in the UK.
With Google’s imminent move into the market, the company needed a research mechanism to help it to better understand customer needs so that it could stay one step ahead.
Johnathan Wood, Research Manager for moneysupermarket.com explains:
“As an intermediary between businesses and the public, we didn’t have a direct mechanism for customer engagement and we only had very sketchy data about what customers wanted. In order to make smarter business decisions in a fast-moving market, we appointed eDigitalResearch on the basis of its speed and cost-efficiency in providing us with actionable customer insight.”
Moneysupermarket.com uses eDigitalResearch to run fortnightly opinion surveys to assess consumer views on everything from their reliance on credit cards to travel insurance and their spending behaviour for Valentine’s day.
This helps them to identify market trends and is used in conjunction with feedback garnered from its eDigitalResearch online community to tailor its products and services to effectively meet customer needs.
eDigitalResearch also conducts surveys to assess the online consumer experience, with feedback providing moneysupermarket.com with an accurate, real-life picture of its website effectiveness.
Site exit and post-transactional surveys also help identify why people detract so that the company can continually improve its online service.
Johnathan Wood comments:
“The capabilities and insights learned using eDigitalResearch have helped us to transform our culture. Through exit surveys, mystery shoppers and other research means, we can now engage the views and opinions of customers and make decision based on their opinions rather than our own.”
Michelle Fuller, co-founder and director of eDigitalResearch comments:
“In an increasingly competitive marketplace, quick and focused research can provide invaluable business insight that helps businesses like moneysupermarket.com adapt to change. The rise in social networking and consumer empowerment means that people want to engage with brands in different ways. A multi-faceted research campaign such as this converses with consumers on their own terms in their own environment, so that feedback is likely to be more accurate and more valuable to the business.”
Last edited: