netrashetty
Netra Shetty
Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. The company also operates regional headquarters in Des Moines, Iowa, San Antonio, Texas, Gainesville, Florida, and Lynchburg, Virginia.
Nationwide Financial Services, a component of the group, was publicly traded on the New York Stock Exchange prior to being purchased by Nationwide Mutual in 2009.[1]
MAJOR FINDINGS
Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.
In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.
In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.
In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
In Q5, it has been proven that the secondary data is correct by showing that at least 50% of the total respondents came from mainland China were unfamiliar with Disneyland characters (55%) and 13% of them are unsure about the Disney Characters.
Q6 focuses on exploring the expectations of the respondents. In this research, the findings have shown that most of the participants (634) are coming because of the interest of their children. 475 visitors from China Mainland are visiting as part of the tour package and 258 visitors are visiting because of the media promotion. In this, 129 visitors have came because of the brand name of the Walt Disney and only 102 visitors came because of the recommendations of their friends.
From Q7 to Q10, the research have found that 18% of the total respondents thing that Hong Kong Disneyland is an attractive tourist destination. 14% of the total respondents have considered the theme park as the place where their dreams come true. Majority of the respondents have enjoyed the show performances and parade (40%) and 35% have enjoyed the cartoon characters. 46% (457) out of 985 respondents have pointed out that the price ticket is too expensive and 30% (299) have least interests in the souvenir items of Disneyland.
In Q11and Q12, it has been revealed that only around 17% of the total participants will be happy to suggest Disneyland to their relatives or friends or will be happy to visit the park again, while around 59% of the respondents will not recommend the park with their friends because the overall image of Hong Kong Disneyland is not as good as the Disneyland Parks in other nations. some respondents perceived that the park is too small and there is not much to see and enjoy. Some respondents also noted that environment is not clean because of most visitors are not well-disciplined.
Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.
In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.
In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.
Nationwide Financial Services, a component of the group, was publicly traded on the New York Stock Exchange prior to being purchased by Nationwide Mutual in 2009.[1]
MAJOR FINDINGS
Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.
In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.
In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.
In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
In Q5, it has been proven that the secondary data is correct by showing that at least 50% of the total respondents came from mainland China were unfamiliar with Disneyland characters (55%) and 13% of them are unsure about the Disney Characters.
Q6 focuses on exploring the expectations of the respondents. In this research, the findings have shown that most of the participants (634) are coming because of the interest of their children. 475 visitors from China Mainland are visiting as part of the tour package and 258 visitors are visiting because of the media promotion. In this, 129 visitors have came because of the brand name of the Walt Disney and only 102 visitors came because of the recommendations of their friends.
From Q7 to Q10, the research have found that 18% of the total respondents thing that Hong Kong Disneyland is an attractive tourist destination. 14% of the total respondents have considered the theme park as the place where their dreams come true. Majority of the respondents have enjoyed the show performances and parade (40%) and 35% have enjoyed the cartoon characters. 46% (457) out of 985 respondents have pointed out that the price ticket is too expensive and 30% (299) have least interests in the souvenir items of Disneyland.
In Q11and Q12, it has been revealed that only around 17% of the total participants will be happy to suggest Disneyland to their relatives or friends or will be happy to visit the park again, while around 59% of the respondents will not recommend the park with their friends because the overall image of Hong Kong Disneyland is not as good as the Disneyland Parks in other nations. some respondents perceived that the park is too small and there is not much to see and enjoy. Some respondents also noted that environment is not clean because of most visitors are not well-disciplined.
Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.
In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.
In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.