netrashetty
Netra Shetty
Myspace,[6] stylized My_____[7] and previously MySpace, is a social networking website. Its headquarters are in Beverly Hills, California[8] where it shares an office building with its immediate owner, News Corp. Digital Media, owned by News Corporation.
Myspace became the most popular social networking site in the United States in June 2006, a position that it held throughout 2007 until 2008.[9] In April 2008, according to comScore, Myspace was overtaken internationally by its main competitor, Facebook based on monthly unique visitors.[10][11] Myspace employs 1,000 employees, after laying off 30% of its workforce in June 2009;[3] the company does not disclose revenues or profits separately from News Corporation. Quantcast estimates MySpace's monthly U.S. unique visitors at 43.2 million.[12]
The Social Network Marketing report analyzes the still-developing, yet-to-be-proven online social networking space.
Online social networking has become a cultural phenomenon over the past year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless.
The good news is that social networking is an area where many marketers see great potential and are eager to test the waters. The bad news is that, in time, many social networking ventures will no doubt be shelved as grand experiments.
Key questions the "Social Network Marketing" report answers:
* How much money is being spent on advertising on social network sites?
* How can marketers best use social networks?
* What industries are creating successful models today?
* How will social networking changing advertising?
* Will social networks age well or will they always appeal only to the young?
ESEARCH OBJECTIVES AND RESEARCH PROBLEM
The main goal of this study is to determine the reasons why Hong Kong Disneyland on its opening has a low popularity as compared to the total number of 25.5 million visitors[6]. herein, the total number of mainland visitors arrivals recorded for the following years was 13.6 million, in which 51.9% of them have traveled under Individual Visit Scheme. The secondary data have shown that the visitors from the mainland are unfamiliar with Disney Cartoon characters which may explains the reasons for the low percentage of the visitors from mainland as compared to the total number of the arrivals of the visitors. In order to have some substantial evidences, a survey will be considered. In addition, this aims in exploring other possible cause for the low number of visitors than the expectations of the management.
IV. METHODOLOGY
In order to achieve the objective of this research, a survey will be conducted. For this market research, the main questions which are going to consider are the customers satisfaction and theme park expectations. As this research aims on finding out the reasons, the study will be best conducted before summer vacation. The management will assign staffs to handle the marketing research. Herein, the time frame for the research completion is 40 days and face to face interviews will also be considered out at the exit of HK Disneyland to capture fresh moments and experiences of the visitors.
The marketing staffs will conduct approximately 33 questionnaires in a daily basis at the exit gate and will consider 3 sessions for the day which include early afternoon, afternoon and closing to have first hand information from the visitors. To foster the willingness of the visitors to join the survey and interview, they will be given a token such as badge and others to show some appreciation. before having the formal questionnaire, the staffs will consider pre-testing stage by utilizing a small sub sample to note whether the research is feasible or suitable enough to minimize errors that might happen. After this, the questionnaire will be revised to make the final one (see Appendix 1). The interviewers will be will-oriented and trained to fully understand the aim of the study and the questionnaire to avoid systematic errors.
V. LIMITATIONS
The target visitors of this research will include the visitors from China mainland and Hong Kong residents. These represents 58% and 32% of the total respondents, respectively. These group comprises 90% of the total population. The remaining 10% of the visitors are from other nations which include Singapore, USA, Korea, Japan and other expatriates. Due to the limitation of staffs, time and budget, this market research will only focus on the two large groups (Hong Kong and Chinese people). Although under these situations, the research could not analyze the reason from the answers of all visitors, it does represent the experience of the participants. In this research, another excluded group of people are those who are under age of 15, whom the researched consider to not fully understand all the questions provided in the questionnaire.
VI. RESEARCH PROCESS
For this market research, the secondary data will be used to identify the general expectation of people for a theme park. After which, primary data will be conducted through interviews and survey questionnaires. First, the researcher gathered all the secondary data and found that people from the mainland China are unfamiliar with cters in China and they are lacking knowledge about the
Myspace became the most popular social networking site in the United States in June 2006, a position that it held throughout 2007 until 2008.[9] In April 2008, according to comScore, Myspace was overtaken internationally by its main competitor, Facebook based on monthly unique visitors.[10][11] Myspace employs 1,000 employees, after laying off 30% of its workforce in June 2009;[3] the company does not disclose revenues or profits separately from News Corporation. Quantcast estimates MySpace's monthly U.S. unique visitors at 43.2 million.[12]
The Social Network Marketing report analyzes the still-developing, yet-to-be-proven online social networking space.
Online social networking has become a cultural phenomenon over the past year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless.
The good news is that social networking is an area where many marketers see great potential and are eager to test the waters. The bad news is that, in time, many social networking ventures will no doubt be shelved as grand experiments.
Key questions the "Social Network Marketing" report answers:
* How much money is being spent on advertising on social network sites?
* How can marketers best use social networks?
* What industries are creating successful models today?
* How will social networking changing advertising?
* Will social networks age well or will they always appeal only to the young?
ESEARCH OBJECTIVES AND RESEARCH PROBLEM
The main goal of this study is to determine the reasons why Hong Kong Disneyland on its opening has a low popularity as compared to the total number of 25.5 million visitors[6]. herein, the total number of mainland visitors arrivals recorded for the following years was 13.6 million, in which 51.9% of them have traveled under Individual Visit Scheme. The secondary data have shown that the visitors from the mainland are unfamiliar with Disney Cartoon characters which may explains the reasons for the low percentage of the visitors from mainland as compared to the total number of the arrivals of the visitors. In order to have some substantial evidences, a survey will be considered. In addition, this aims in exploring other possible cause for the low number of visitors than the expectations of the management.
IV. METHODOLOGY
In order to achieve the objective of this research, a survey will be conducted. For this market research, the main questions which are going to consider are the customers satisfaction and theme park expectations. As this research aims on finding out the reasons, the study will be best conducted before summer vacation. The management will assign staffs to handle the marketing research. Herein, the time frame for the research completion is 40 days and face to face interviews will also be considered out at the exit of HK Disneyland to capture fresh moments and experiences of the visitors.
The marketing staffs will conduct approximately 33 questionnaires in a daily basis at the exit gate and will consider 3 sessions for the day which include early afternoon, afternoon and closing to have first hand information from the visitors. To foster the willingness of the visitors to join the survey and interview, they will be given a token such as badge and others to show some appreciation. before having the formal questionnaire, the staffs will consider pre-testing stage by utilizing a small sub sample to note whether the research is feasible or suitable enough to minimize errors that might happen. After this, the questionnaire will be revised to make the final one (see Appendix 1). The interviewers will be will-oriented and trained to fully understand the aim of the study and the questionnaire to avoid systematic errors.
V. LIMITATIONS
The target visitors of this research will include the visitors from China mainland and Hong Kong residents. These represents 58% and 32% of the total respondents, respectively. These group comprises 90% of the total population. The remaining 10% of the visitors are from other nations which include Singapore, USA, Korea, Japan and other expatriates. Due to the limitation of staffs, time and budget, this market research will only focus on the two large groups (Hong Kong and Chinese people). Although under these situations, the research could not analyze the reason from the answers of all visitors, it does represent the experience of the participants. In this research, another excluded group of people are those who are under age of 15, whom the researched consider to not fully understand all the questions provided in the questionnaire.
VI. RESEARCH PROCESS
For this market research, the secondary data will be used to identify the general expectation of people for a theme park. After which, primary data will be conducted through interviews and survey questionnaires. First, the researcher gathered all the secondary data and found that people from the mainland China are unfamiliar with cters in China and they are lacking knowledge about the