netrashetty

Netra Shetty
Midwest Communications, Inc. consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-six (46) radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 kHz, 250 watt AM facility from the Wisconsin Valley Television Corporation. The call letters WRIG (for Wright) were assigned and on August 1, 1958, top forty-formatted WRIG signed on the air. Power was increased to 1,000 watts in 1961 and WRIG-FM (now WDEZ) signed on in 1964. Midwest built WROE in Appleton/Oshkosh, Wisconsin in 1971. In 1975 Midwest purchased WBAY-AM and WBAY-FM, Green Bay, Wisconsin. Due to FCC rules at that time, WROE was sold. The Green Bay call letters were changed to WGEE-AM (now WTAQ-AM) and WIXX-FM. The 1980’s saw the acquisition by Midwest of KIOA & KMGK, Des Moines, Iowa, WKKQ(now WNMT) & WTBX, Hibbing, Minnesota and KLMS & KFMQ, Lincoln, Nebraska. In addition WRIG moved to 1390 kHz and increased power to 5000 watts day and night.
The 1990’s brought radical changes in FCC ownership rules, and Midwest took advantage of the changes by consolidating in the Green Bay-Appleton/Oshkosh and Wausau-Stevens Point markets. The consolidation brought about the sale of the Des Moines, Lincoln and Hibbing stations and the acquisitions of WROE, WOZZ, WLTM (now WRQE), WNCY and WNFL in Green Bay-Appleton/Oshkosh and WSAU, WIFC, WOFM and WIZD in Wausau-Stevens Point. In addition four stations WTVB, WNWN-AM, WNWN-FM and WFAT were acquired in the Kalamazoo-Battle Creek, Michigan market.
With the beginning of the new millennium, Midwest continued its expansion program with the acquisition of WHBL, WWJR (now WHBZ) and WBFM IN Sheboygan, Wisconsin and WHTC & WYVN in Holland, Michigan. It also bought the Duluth, Minnesota/Superior, Wisconsin market stations; KDAL, KDAL-FM, KHQG, WDSM, KTCO and WGEE.


International Marketing Strategies
International marketing strategies has been defined numerous times as it is discussed numerous times in studies of international businesses. The study of Lim, Acito, and Rusetski (2006, 499) summarised three definitions of the term based on several other works in the international marketing literature. The first definition is based on the “differentiation of the degree of standardisation (vs adaptation) pursued with respect to one or more marketing mix element.” (p499) Basically, this perspective uses the standardisation and adaptation strategies as general characteristics of marketing strategies. The second definition covers the concentration-dispersion perspective. Essentially, this perspective claims that a “multinational firm should seek an optimal geographic spread of its value-chain activities such that synergies and comparative advantages across different locations can be maximally exploited.” (p502) Looking at this claim, this indicates a closer regard on the economic aspect of the strategy. The third perspective looks on the integration-independence point of view. Plainly speaking, this type of perspective attempts to establish “competitive marketing activities across country markets are orchestrated.” (p503)

VI. Importance of Culture
Business studies have consistently pointed out the importance of culture in the construction of plans and other tools used to measure the performance of the organisation. More specifically, studies have constantly cited the work of Hofstede (1980, in Katz, Zarzeski, and Hall 2000, 119) indicating the dimensions of culture that any multinational organisation must recognise. These include “individualism-collectivism, masculinity-femininity, high-low power distance and high-low uncertainty avoidance.” (p. 120) Basically, culture has a considerable effect on the “development and implementation of strategies used to accomplish the firm’s competition goals.” In using the perspective of Hofstede, it shows that the individual’s decision to purchase goods and services are based on the existing norms and standards in their environment. This means that consumer behaves differently in considering the geographical locations. More specifically, the study of Katz, Zarzeski, and Hall (2000, 119) they mentioned that the national culture have a great impact on the manner in which financial analysts interpret the future performance of any organisation. This is apparently the same in the use of advertising as a marketing tool in international business. Basically, studies have indicated that the consideration of language skills and culture tends to establish the level of success that an advertising campaign could achieve. In some other studies, it has been said that consumers from different countries react differently when subjected to a particular brand or to the country of origin of a particular product or service. (Peterson and Jolibert 1995, 883) This show that the consumers have preconceived regard on the quality of the product based on the country on which it was made or even the mere brand name used to sell the product.
 
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Midwest Communications, Inc. consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-six (46) radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 kHz, 250 watt AM facility from the Wisconsin Valley Television Corporation. The call letters WRIG (for Wright) were assigned and on August 1, 1958, top forty-formatted WRIG signed on the air. Power was increased to 1,000 watts in 1961 and WRIG-FM (now WDEZ) signed on in 1964. Midwest built WROE in Appleton/Oshkosh, Wisconsin in 1971. In 1975 Midwest purchased WBAY-AM and WBAY-FM, Green Bay, Wisconsin. Due to FCC rules at that time, WROE was sold. The Green Bay call letters were changed to WGEE-AM (now WTAQ-AM) and WIXX-FM. The 1980’s saw the acquisition by Midwest of KIOA & KMGK, Des Moines, Iowa, WKKQ(now WNMT) & WTBX, Hibbing, Minnesota and KLMS & KFMQ, Lincoln, Nebraska. In addition WRIG moved to 1390 kHz and increased power to 5000 watts day and night.
The 1990’s brought radical changes in FCC ownership rules, and Midwest took advantage of the changes by consolidating in the Green Bay-Appleton/Oshkosh and Wausau-Stevens Point markets. The consolidation brought about the sale of the Des Moines, Lincoln and Hibbing stations and the acquisitions of WROE, WOZZ, WLTM (now WRQE), WNCY and WNFL in Green Bay-Appleton/Oshkosh and WSAU, WIFC, WOFM and WIZD in Wausau-Stevens Point. In addition four stations WTVB, WNWN-AM, WNWN-FM and WFAT were acquired in the Kalamazoo-Battle Creek, Michigan market.
With the beginning of the new millennium, Midwest continued its expansion program with the acquisition of WHBL, WWJR (now WHBZ) and WBFM IN Sheboygan, Wisconsin and WHTC & WYVN in Holland, Michigan. It also bought the Duluth, Minnesota/Superior, Wisconsin market stations; KDAL, KDAL-FM, KHQG, WDSM, KTCO and WGEE.


International Marketing Strategies
International marketing strategies has been defined numerous times as it is discussed numerous times in studies of international businesses. The study of Lim, Acito, and Rusetski (2006, 499) summarised three definitions of the term based on several other works in the international marketing literature. The first definition is based on the “differentiation of the degree of standardisation (vs adaptation) pursued with respect to one or more marketing mix element.” (p499) Basically, this perspective uses the standardisation and adaptation strategies as general characteristics of marketing strategies. The second definition covers the concentration-dispersion perspective. Essentially, this perspective claims that a “multinational firm should seek an optimal geographic spread of its value-chain activities such that synergies and comparative advantages across different locations can be maximally exploited.” (p502) Looking at this claim, this indicates a closer regard on the economic aspect of the strategy. The third perspective looks on the integration-independence point of view. Plainly speaking, this type of perspective attempts to establish “competitive marketing activities across country markets are orchestrated.” (p503)

VI. Importance of Culture
Business studies have consistently pointed out the importance of culture in the construction of plans and other tools used to measure the performance of the organisation. More specifically, studies have constantly cited the work of Hofstede (1980, in Katz, Zarzeski, and Hall 2000, 119) indicating the dimensions of culture that any multinational organisation must recognise. These include “individualism-collectivism, masculinity-femininity, high-low power distance and high-low uncertainty avoidance.” (p. 120) Basically, culture has a considerable effect on the “development and implementation of strategies used to accomplish the firm’s competition goals.” In using the perspective of Hofstede, it shows that the individual’s decision to purchase goods and services are based on the existing norms and standards in their environment. This means that consumer behaves differently in considering the geographical locations. More specifically, the study of Katz, Zarzeski, and Hall (2000, 119) they mentioned that the national culture have a great impact on the manner in which financial analysts interpret the future performance of any organisation. This is apparently the same in the use of advertising as a marketing tool in international business. Basically, studies have indicated that the consideration of language skills and culture tends to establish the level of success that an advertising campaign could achieve. In some other studies, it has been said that consumers from different countries react differently when subjected to a particular brand or to the country of origin of a particular product or service. (Peterson and Jolibert 1995, 883) This show that the consumers have preconceived regard on the quality of the product based on the country on which it was made or even the mere brand name used to sell the product.

Hey netra, great information on Midwest Communications and i would like to thank you for your research work. Well, after reading your document i thought i should also add some more information on Midwest Communications so uploading a document which would be useful.
 

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