netrashetty
Netra Shetty
Medimix International is a global online-based market research company headquartered in Miami, Florida. The company was founded in 1989 in France, and moved its global headquarters to the United States in 2002. Medimix International is one of the pioneers in online marketing research for the lifescience industries, and has developed a proprietary panel of health care professionals since 1995.
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
Consumers love tickling their taste buds with Italian, Mexican and Asian cuisine, so much that all three have become so mainstream, they’re hardly considered ethnic anymore.
However, according to Mintel’s Global New Products Database (GNPD), lesser-known ethnic fare has enjoyed robust product growth in recent years, as ethnic-food lovers and their palates are hungry for more exotic ingredients and flavors.
In 2010 alone, Mintel’s GNPD tracked a 150% increase from 2009 in new food items that contained “Caribbean” in the product description. “Japanese” product launches soared more than 230% from 2009-2010. Meanwhile, “Thai” products launches saw a 68% increase from 2009- 2010.
“Italian, Mexican and Asian cuisine are the more mainstream, popular ethnic cuisines,” says David Lockwood, senior analyst at Mintel. “But Thai, Caribbean and Japanese foods are seeing healthy growth, and consumers seem to be getting more comfortable with a wider variety of ethnic flavors.”
This increase in product launches may be due to the wide variety of outlets consumers have at their disposal to learn more about ethnic foods that aren’t common to their ethnic background.
In fact, 26% of ethnic food-lovers say they were introduced to the cuisine by TV programs, newspapers or magazines that feature cuisine from other countries.
Twenty-three percent of ethnic food users say they were spurred to try them after reading cookbooks that include recipes for dishes that are popular in other countries.
Additionally, 18% developed a taste for ethnic chow after travelling abroad and 25% say they were introduced to their favorite ethnic fare because they live in a diverse neighborhood where the food and ingredients are readily available.
“In keeping with Mintel’s ‘professionalization of the amateur’ CPG trend, consumers are becoming more interested in trying out complicated ethnic dishes at home that would usually be prepared by a chef in a restaurant,” notes David Lockwood. “Cooking programs, culinary magazines and recipe websites are an easy way to get more comfortable with ethnic food preparation.”
he UK children’s wear market, defined as clothing for children less than 15 years of age, had an estimated market value of $14 billion in 2006. While there has been a year-on-year increase in spending on children’s wear since 2001, the impact of discount retailers has been significant. In 2006, discount retailers accounted for 36% of all children’s wear sales, compared to 24% of the total clothing market. Discount retailers, led by Primark, have driven down the price points for children’s wear. The major grocery chains, such as Tesco and ASDA, have also had a major influence on this market. These retailers have been keen to extend their non-food sales, and children’s wear has become a prime new market. This trend has led to price cutting across a broad range of retailers in order to maintain their competitive positions. Industry experts expect discount retailers to account for 39% of children’s wear sales within the next two years. An economic slowdown is likely to provide extra impetus to this growing trend.
Clothing for girls accounts for the largest share of sales in the market, although the under-15 female population is smaller than the male population. This is due to girls having more extensive wardrobes than their male counterparts. Also, the market is more fashion led, which boosts spending. Boys’ wear has seen increased branding in recent years, but sportswear continues to play a major role. Additionally, the rise in the UK birth rate has resulted in increased spending on babywear. Three in ten consumers in the UK purchase clothing for children. Even those without children tend to participate in the market by buying items as gifts. Finally, as children get older they are increasingly likely to purchase their clothing themselves.
Countering the heavy discounting in the children’s wear market is the trend towards higher per-capita spending on children. This is largely due to smaller family sizes and parents having children later in life. A focus on lower prices is not sustainable indefinitely, as profit margins will eventually reach a limit. As a result, price points at the bottom end of the children’s wear market are expected to eventually rise and consequently boost sales values.
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
Consumers love tickling their taste buds with Italian, Mexican and Asian cuisine, so much that all three have become so mainstream, they’re hardly considered ethnic anymore.
However, according to Mintel’s Global New Products Database (GNPD), lesser-known ethnic fare has enjoyed robust product growth in recent years, as ethnic-food lovers and their palates are hungry for more exotic ingredients and flavors.
In 2010 alone, Mintel’s GNPD tracked a 150% increase from 2009 in new food items that contained “Caribbean” in the product description. “Japanese” product launches soared more than 230% from 2009-2010. Meanwhile, “Thai” products launches saw a 68% increase from 2009- 2010.
“Italian, Mexican and Asian cuisine are the more mainstream, popular ethnic cuisines,” says David Lockwood, senior analyst at Mintel. “But Thai, Caribbean and Japanese foods are seeing healthy growth, and consumers seem to be getting more comfortable with a wider variety of ethnic flavors.”
This increase in product launches may be due to the wide variety of outlets consumers have at their disposal to learn more about ethnic foods that aren’t common to their ethnic background.
In fact, 26% of ethnic food-lovers say they were introduced to the cuisine by TV programs, newspapers or magazines that feature cuisine from other countries.
Twenty-three percent of ethnic food users say they were spurred to try them after reading cookbooks that include recipes for dishes that are popular in other countries.
Additionally, 18% developed a taste for ethnic chow after travelling abroad and 25% say they were introduced to their favorite ethnic fare because they live in a diverse neighborhood where the food and ingredients are readily available.
“In keeping with Mintel’s ‘professionalization of the amateur’ CPG trend, consumers are becoming more interested in trying out complicated ethnic dishes at home that would usually be prepared by a chef in a restaurant,” notes David Lockwood. “Cooking programs, culinary magazines and recipe websites are an easy way to get more comfortable with ethnic food preparation.”
he UK children’s wear market, defined as clothing for children less than 15 years of age, had an estimated market value of $14 billion in 2006. While there has been a year-on-year increase in spending on children’s wear since 2001, the impact of discount retailers has been significant. In 2006, discount retailers accounted for 36% of all children’s wear sales, compared to 24% of the total clothing market. Discount retailers, led by Primark, have driven down the price points for children’s wear. The major grocery chains, such as Tesco and ASDA, have also had a major influence on this market. These retailers have been keen to extend their non-food sales, and children’s wear has become a prime new market. This trend has led to price cutting across a broad range of retailers in order to maintain their competitive positions. Industry experts expect discount retailers to account for 39% of children’s wear sales within the next two years. An economic slowdown is likely to provide extra impetus to this growing trend.
Clothing for girls accounts for the largest share of sales in the market, although the under-15 female population is smaller than the male population. This is due to girls having more extensive wardrobes than their male counterparts. Also, the market is more fashion led, which boosts spending. Boys’ wear has seen increased branding in recent years, but sportswear continues to play a major role. Additionally, the rise in the UK birth rate has resulted in increased spending on babywear. Three in ten consumers in the UK purchase clothing for children. Even those without children tend to participate in the market by buying items as gifts. Finally, as children get older they are increasingly likely to purchase their clothing themselves.
Countering the heavy discounting in the children’s wear market is the trend towards higher per-capita spending on children. This is largely due to smaller family sizes and parents having children later in life. A focus on lower prices is not sustainable indefinitely, as profit margins will eventually reach a limit. As a result, price points at the bottom end of the children’s wear market are expected to eventually rise and consequently boost sales values.
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