netrashetty
Netra Shetty
MCI, Inc. is an American telecommunications subsidiary of Verizon Communications that is headquartered in Ashburn, unincorporated Loudoun County, Virginia. The corporation was originally formed as a result of the merger of WorldCom (formerly known as LDDS followed by LDDS WorldCom) and MCI Communications, and used the name MCI WorldCom followed by WorldCom before taking its final name on April 12, 2003 as part of the corporation's emergence from bankruptcy. The company formerly traded on NASDAQ under the symbols "WCOM" (pre-bankruptcy) and "MCIP" (post-bankruptcy). The corporation was purchased by Verizon Communications with the deal closing on January 6, 2006,[1] and is now identified as that company's Verizon Business division with the local residential divisions slowly integrated into local Verizon subsidiaries.
MCI's history, combined with the histories of companies it has acquired, echoes most of the trends that have swept American telecommunications in the past half-century: It was instrumental in pushing legal and regulatory changes that led to the breakup of the AT&T monopoly that dominated American telephony; its purchase by WorldCom and subsequent bankruptcy in the face of accounting scandals was symptomatic of the Internet excesses of the late 1990s. It accepted a proposed purchase by Verizon for US$7.6 billion.
For a time, WorldCom was the United States's second largest long distance phone company (after AT&T). WorldCom grew largely by aggressively acquiring other telecommunications companies, most notably MCI Communications. It also owned the Tier 1 ISP UUNET, a major part of the Internet backbone.[citation needed] It was headquartered in Clinton, Mississippi, before being moved to Virginia.
he results demonstrate that technology companies dominate the list of most reputable organisations in the UK. Among the 12 technology companies in the top 25 most reputable organisations, Apple and Sony were ranked in third and fourth place, pointing to consumers’ high regard for technology brands.
However, retail and FMCG brands are also prevalent on the list, taking 11 of the top 25 spots. Brands such as John Lewis, Marks & Spencer, Tetley, Kellogg’s and innocent ranking highly alongside the big four supermarkets.
Just behind Google, Kellogg’s leads the FMCG category in second place, indicating that brands that remain faithful to core values will withstand the test of time. The research found that even those who do not purchase Kellogg’s products strongly admire the brand, demonstrating its well-established reputation in the marketplace.
Gemma Hicks, Head of Stakeholder Management at TNS, comments:
“In this post-recession, yet still potentially volatile market it is interesting to note the brands (outside of the technology industry) that remain reputable in consumers’ minds. We would not assume nostalgia, quality and supremacy to be priorities for consumers during an economic downturn but if a brand has built its heritage on these values, remaining true to them will pay dividends.
“We are seeing high reputation scores being driven mostly by a strong reaction to company success, proving that people are a lot more rational in their assessment of reputation. We also found that consumer trust in brands has dropped across most companies we indexed. This less emotional, more rational view of brands means that companies need to demonstrate that they are a provider of quality goods and services to be considered a highly reputable brand in a recessionary environment.”
Virgin Holidays, Kuoni and Visa are the only travel and finance brands in the top 25, perhaps signifying that these sectors are still suffering from the repercussions of the recession.
Other findings:
Trust
Of the companies included in the study retailers are generally still considered to be the most trusted:
* 63% of Britons believe they can trust Marks & Spencer, with John Lewis, Sainsbury’s and Morrisons following closely behind, at 59%, 55% and 55% respectively.
* FMCG brands Kellogg’s, innocent and Tetley are considered to be three of the most trustworthy UK brands with 64%, 56% and 55% respectively of those questioned saying they trust them.
Success
* Microsoft is considered to be the most successful brand in the UK with a massive 81% of people considering them to have either excellent or very good success. Apple and Google also rank highly, with 80% and 79% respectively.
* Kellogg’s, Coca-Cola and Tesco are the only non-technology brands who are considered to be highly successful by more than 70% of people (with 72%, 79% and 75% respectively).
Quality
* Google ranks top in its quality of service offering, with 70% of Brits ranking the company’s service as ‘excellent’ or ‘very good’.
* Technology brands Samsung, Sony, Apple, Nintendo and Microsoft are also in the top ten of the most highly rated in terms of quality.
* 62% and 61% of people identified Marks and Spencer and John Lewis as quality brands, indicating that they are delivering on their promise to offer quality.
*The corporate reputation of each company was determined by measuring people’s views on five different dimensions of reputation - trust, favourability, business success, product / service quality and overall reputation. When the TNS Corporate Reputation Index was the same for different brands, ranking was based on scores for overall reputation.
The research was conducted in September 2010 using TNS Omnibus online omnibus comprising 3197 nationally representative interviews among GB adults (aged 16 to 64). The study was developed by the Stakeholder Management department of TNS UK to rank the corporate reputation of 75 household brands.
MCI's history, combined with the histories of companies it has acquired, echoes most of the trends that have swept American telecommunications in the past half-century: It was instrumental in pushing legal and regulatory changes that led to the breakup of the AT&T monopoly that dominated American telephony; its purchase by WorldCom and subsequent bankruptcy in the face of accounting scandals was symptomatic of the Internet excesses of the late 1990s. It accepted a proposed purchase by Verizon for US$7.6 billion.
For a time, WorldCom was the United States's second largest long distance phone company (after AT&T). WorldCom grew largely by aggressively acquiring other telecommunications companies, most notably MCI Communications. It also owned the Tier 1 ISP UUNET, a major part of the Internet backbone.[citation needed] It was headquartered in Clinton, Mississippi, before being moved to Virginia.
he results demonstrate that technology companies dominate the list of most reputable organisations in the UK. Among the 12 technology companies in the top 25 most reputable organisations, Apple and Sony were ranked in third and fourth place, pointing to consumers’ high regard for technology brands.
However, retail and FMCG brands are also prevalent on the list, taking 11 of the top 25 spots. Brands such as John Lewis, Marks & Spencer, Tetley, Kellogg’s and innocent ranking highly alongside the big four supermarkets.
Just behind Google, Kellogg’s leads the FMCG category in second place, indicating that brands that remain faithful to core values will withstand the test of time. The research found that even those who do not purchase Kellogg’s products strongly admire the brand, demonstrating its well-established reputation in the marketplace.
Gemma Hicks, Head of Stakeholder Management at TNS, comments:
“In this post-recession, yet still potentially volatile market it is interesting to note the brands (outside of the technology industry) that remain reputable in consumers’ minds. We would not assume nostalgia, quality and supremacy to be priorities for consumers during an economic downturn but if a brand has built its heritage on these values, remaining true to them will pay dividends.
“We are seeing high reputation scores being driven mostly by a strong reaction to company success, proving that people are a lot more rational in their assessment of reputation. We also found that consumer trust in brands has dropped across most companies we indexed. This less emotional, more rational view of brands means that companies need to demonstrate that they are a provider of quality goods and services to be considered a highly reputable brand in a recessionary environment.”
Virgin Holidays, Kuoni and Visa are the only travel and finance brands in the top 25, perhaps signifying that these sectors are still suffering from the repercussions of the recession.
Other findings:
Trust
Of the companies included in the study retailers are generally still considered to be the most trusted:
* 63% of Britons believe they can trust Marks & Spencer, with John Lewis, Sainsbury’s and Morrisons following closely behind, at 59%, 55% and 55% respectively.
* FMCG brands Kellogg’s, innocent and Tetley are considered to be three of the most trustworthy UK brands with 64%, 56% and 55% respectively of those questioned saying they trust them.
Success
* Microsoft is considered to be the most successful brand in the UK with a massive 81% of people considering them to have either excellent or very good success. Apple and Google also rank highly, with 80% and 79% respectively.
* Kellogg’s, Coca-Cola and Tesco are the only non-technology brands who are considered to be highly successful by more than 70% of people (with 72%, 79% and 75% respectively).
Quality
* Google ranks top in its quality of service offering, with 70% of Brits ranking the company’s service as ‘excellent’ or ‘very good’.
* Technology brands Samsung, Sony, Apple, Nintendo and Microsoft are also in the top ten of the most highly rated in terms of quality.
* 62% and 61% of people identified Marks and Spencer and John Lewis as quality brands, indicating that they are delivering on their promise to offer quality.
*The corporate reputation of each company was determined by measuring people’s views on five different dimensions of reputation - trust, favourability, business success, product / service quality and overall reputation. When the TNS Corporate Reputation Index was the same for different brands, ranking was based on scores for overall reputation.
The research was conducted in September 2010 using TNS Omnibus online omnibus comprising 3197 nationally representative interviews among GB adults (aged 16 to 64). The study was developed by the Stakeholder Management department of TNS UK to rank the corporate reputation of 75 household brands.
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