netrashetty
Netra Shetty
Marketing Research of Mattel : Mattel Inc. is the world's largest toy company based on revenue.[4] The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. After the release of the Barbie doll, Mattel revolutionized the toy industry with its talking dolls and toys. Major successes in the 1960s with the talking Chatty Cathy doll in 1960 and See 'N Say toys in 1965 moved Mattel to its position as the number one toymaker in America. Mattel closed its last American factory, originally part of the Fisher-Price division, in 2002, outsourcing production to China, the beginning of a chain of events that led to a scandal involving lead contamination.[5] On Friday, September 3, 2010 a mini "Flash Crash" appears to have occurred in Mattel shares which plunged 22% in pre-market trade for no apparent reason, only to recover shortly thereafter.[6]
Sales and Marketing Plan
Mission
The mission of the sales and marketing plan is to increase sales by attracting more consumers and at the same time maintaining the loyal guests of Stobo Castle.
Objectives
The objectives of the sales and marketing plan is to formulate strategies that will help Stobo Castle to attract the B2B and B2C markets.
Strategies
Marketing Mix
Product – the spa is undergoing a series of development in order for it to serve a wider customer base. New amenities and facilities are introduced in order to satisfy the needs and requirements of the consumers.
Price – the diverse packages offered at Stobo Castle is expected to fit every consumers needs and requirements as well as their budgets. The wide arrays of treatments are now more competitively priced.
Place – the location of Stobo Castle is still one of its advantages. The location is private and exclusive, yet accessible.
Process – the services, products and treatments at Stobo Castle are of excellent quality.
People – employment of added staff in order to cater to the needs of a wider customer base. The spa is currently looking for well-trained and experienced beautician. Training and development of the current employees must also be given priority.
Advertising Tool
The objective of the advertising is to convince the consumers that there are packages offered by Stobo Castle that are affordable. The consumers must be convinced that the spa treatments are not for wealthy consumers only. Thus the aim of the advertising campaign of Stobo Castle is to inform and to persuade. Informative advertising can be useful in building primary demand among the target markets. Persuasive advertising is also important in order to build selective demand among the target markets.
Direct Mail
Magazines
Brochures
Internet/Website
Travel Agencies
Sales Promotion Strategies
Sales promotion is a key ingredient in many marketing campaigns of a diverse collection of incentive tools designed to stimulate trial, or quicker or greater purchase of particular products or services by consumers.
Promotion Tools
Samples – Stobo Castle can offer a free amount of the spa service to the target market.
Coupons – Stobo Castle can make use of certificates offering a stated saving on the purchase of the service.
Premiums – Stobo Castle can offer merchandise at a low or no cost as an incentive to purchase the service.
Patronage Awards – These can be values in cash or points given to loyal guests to reward their continued patronage.
Sales and Marketing Plan
Mission
The mission of the sales and marketing plan is to increase sales by attracting more consumers and at the same time maintaining the loyal guests of Stobo Castle.
Objectives
The objectives of the sales and marketing plan is to formulate strategies that will help Stobo Castle to attract the B2B and B2C markets.
Strategies
Marketing Mix
Product – the spa is undergoing a series of development in order for it to serve a wider customer base. New amenities and facilities are introduced in order to satisfy the needs and requirements of the consumers.
Price – the diverse packages offered at Stobo Castle is expected to fit every consumers needs and requirements as well as their budgets. The wide arrays of treatments are now more competitively priced.
Place – the location of Stobo Castle is still one of its advantages. The location is private and exclusive, yet accessible.
Process – the services, products and treatments at Stobo Castle are of excellent quality.
People – employment of added staff in order to cater to the needs of a wider customer base. The spa is currently looking for well-trained and experienced beautician. Training and development of the current employees must also be given priority.
Advertising Tool
The objective of the advertising is to convince the consumers that there are packages offered by Stobo Castle that are affordable. The consumers must be convinced that the spa treatments are not for wealthy consumers only. Thus the aim of the advertising campaign of Stobo Castle is to inform and to persuade. Informative advertising can be useful in building primary demand among the target markets. Persuasive advertising is also important in order to build selective demand among the target markets.
Direct Mail
Magazines
Brochures
Internet/Website
Travel Agencies
Sales Promotion Strategies
Sales promotion is a key ingredient in many marketing campaigns of a diverse collection of incentive tools designed to stimulate trial, or quicker or greater purchase of particular products or services by consumers.
Promotion Tools
Samples – Stobo Castle can offer a free amount of the spa service to the target market.
Coupons – Stobo Castle can make use of certificates offering a stated saving on the purchase of the service.
Premiums – Stobo Castle can offer merchandise at a low or no cost as an incentive to purchase the service.
Patronage Awards – These can be values in cash or points given to loyal guests to reward their continued patronage.
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