netrashetty

Netra Shetty
Magnavox (Latin for "great voice") is a US electronics company founded by Edwin Pridham and Peter L. Jensen, who invented the moving-coil loudspeaker in 1915 at their lab in Napa, California. They formed Magnavox in 1917 in order to market their inventions.[citation needed]
Magnavox is best known for creating the Odyssey, the world's first home video game console. The console started the market for it, which ultimately lead to the 7th Generation consoles we know today.

Stobo Castle is among the top health spas in Scotland. It is located near Peebles in Scotland. The spa boasts its wide array of treatments and services as well as its state of the art facilities such as sauna, samarium, flotarium, swimming pool, whirlpool, gyms.

Stobo Castle traces its history to 1805. It was built by Sir James Montgomery and his family. The family resided at the castle for 100 years. In 1978, after being abandoned for many years, the castle was renovated and opened as a health spa. The spa has been successful in attracting the high-end market. In the course of 29 years in the business, the spa was constantly developed and redesigned in order to improve the services and amenities. The baronial country house that combines the latest health and beauty therapies has been attracting many visitors for almost three decades.



Because of the spa’s success and the increase in demand by both day and residential guests, the spa has embarked on an expansion program that aimed to improve the facilities and services of the health spa. The expansion program included the creation of a new Spa complex with 25 meter swimming pool, thalasotherapy spa, aromatic steam room, aerobics studio, state of the art gym, heated mosaic relaxation couches and new treatment rooms. The existing treatment rooms and pool area will then be transformed into additional bedrooms. It is envisaged that an extra 30 to 40 staff will be employed as the expansion will enable Stobo to welcome a further 20 residential guests.



The spa has 29 bedrooms that can accommodate a total of 59 guests. The spa emanates a feeling of privacy, tranquility and elegance that attract guests. The rooms are elaborately designed. Each room radiates elegance and rich history, something that attracts guests. The spa boasts its deluxe accommodation. As many women come with friends or relatives, most rooms have twin bed. Groups whether friends, family or business colleagues can be accommodated at the Park Lodge, a newly converted cottage in the castle grounds with luxury accommodation for up to 12 gusts with a private sitting room and garden.



Marketing Audit

Stobo Castle is considered as one of the tourist destinations in Scotland. The health spa offers a historical site and at the same time a place for tourists to pamper themselves and to relax. A marketing audit is a comprehensive, systematic independent and periodic examination of a company’s marketing environment and activities. The intent is to determine problem areas and opportunities and to recommend an action plan to improve the company’s marketing performance. This is s thorough and objective evaluation of an organization’s marketing philosophy, goals, policies, tactics, practices and results. Such a comprehensive procedure can provide a valuable perspective on the performance of the company’s marketing plans. A periodic review of marketing plans is invaluable both in identifying the tasks that the organization does well and highlighting its failures.



The aim of conducting a marketing audit is to identify the weaknesses in the marketing strategy of Stobo Castle. Although there are some positive changes in the business environment and there is a significant increase in demand for spa services, the marketing strategy of Stobo Castle must be re-planned and re-developed in order to attract more visitors from B2B and B2C markets. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities to identify problem areas and opportunities and recommend a plan of action for improving the marketing performance of the company.
 
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Magnavox (Latin for "great voice") is a US electronics company founded by Edwin Pridham and Peter L. Jensen, who invented the moving-coil loudspeaker in 1915 at their lab in Napa, California. They formed Magnavox in 1917 in order to market their inventions.[citation needed]
Magnavox is best known for creating the Odyssey, the world's first home video game console. The console started the market for it, which ultimately lead to the 7th Generation consoles we know today.

Stobo Castle is among the top health spas in Scotland. It is located near Peebles in Scotland. The spa boasts its wide array of treatments and services as well as its state of the art facilities such as sauna, samarium, flotarium, swimming pool, whirlpool, gyms.

Stobo Castle traces its history to 1805. It was built by Sir James Montgomery and his family. The family resided at the castle for 100 years. In 1978, after being abandoned for many years, the castle was renovated and opened as a health spa. The spa has been successful in attracting the high-end market. In the course of 29 years in the business, the spa was constantly developed and redesigned in order to improve the services and amenities. The baronial country house that combines the latest health and beauty therapies has been attracting many visitors for almost three decades.



Because of the spa’s success and the increase in demand by both day and residential guests, the spa has embarked on an expansion program that aimed to improve the facilities and services of the health spa. The expansion program included the creation of a new Spa complex with 25 meter swimming pool, thalasotherapy spa, aromatic steam room, aerobics studio, state of the art gym, heated mosaic relaxation couches and new treatment rooms. The existing treatment rooms and pool area will then be transformed into additional bedrooms. It is envisaged that an extra 30 to 40 staff will be employed as the expansion will enable Stobo to welcome a further 20 residential guests.



The spa has 29 bedrooms that can accommodate a total of 59 guests. The spa emanates a feeling of privacy, tranquility and elegance that attract guests. The rooms are elaborately designed. Each room radiates elegance and rich history, something that attracts guests. The spa boasts its deluxe accommodation. As many women come with friends or relatives, most rooms have twin bed. Groups whether friends, family or business colleagues can be accommodated at the Park Lodge, a newly converted cottage in the castle grounds with luxury accommodation for up to 12 gusts with a private sitting room and garden.



Marketing Audit

Stobo Castle is considered as one of the tourist destinations in Scotland. The health spa offers a historical site and at the same time a place for tourists to pamper themselves and to relax. A marketing audit is a comprehensive, systematic independent and periodic examination of a company’s marketing environment and activities. The intent is to determine problem areas and opportunities and to recommend an action plan to improve the company’s marketing performance. This is s thorough and objective evaluation of an organization’s marketing philosophy, goals, policies, tactics, practices and results. Such a comprehensive procedure can provide a valuable perspective on the performance of the company’s marketing plans. A periodic review of marketing plans is invaluable both in identifying the tasks that the organization does well and highlighting its failures.



The aim of conducting a marketing audit is to identify the weaknesses in the marketing strategy of Stobo Castle. Although there are some positive changes in the business environment and there is a significant increase in demand for spa services, the marketing strategy of Stobo Castle must be re-planned and re-developed in order to attract more visitors from B2B and B2C markets. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities to identify problem areas and opportunities and recommend a plan of action for improving the marketing performance of the company.

Hey netra, thanks for sharing the marketing research report on Magnavox and i am sure it would be useful for many people. Well, i thought i should also add some more information so i am uploading a document which would give a report on Magnavox.
 

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