netrashetty
Netra Shetty
Lumencraft Inc. is a flashlight manufacturer producing LED flashlights. Lumencraft lights are Swiss designed and US built and target the luxury/high end market of the flashlight industry, with prices as high as $370 for a single flashlight [1].
Popular Mechanics has referred to Lumencraft as the Rolex of Flashlights[2].
The nature of Lumencraft products can be seen in the use of materials such as titanium and carbon fiber and aerospace manufacturing processes and technologies[3]. Some of Lumencraft's products, such as the GatLight, have up to 80 individual parts, including custom machined metal parts. Lumencraft uses computer-aided design as well as photon and thermal simulation technologies.
Lumencraft lights are typically pre-ordered with individual serial numbers assigned to each light.
Competing with one's own channel for control of the consumer relationship
u Exploiting niche and data base marketing
u Maintaining brand equity
u Lowering product and marketing cost
u Managing across supply chain
u Creating customer and supplier information linkage
Moreover, the information technology will play a crucial role in developing brand management communication as the organization may spend on technology, information and value analysis in order to understand the underlying economics of intangible products and make better decisions, measuring media and promotional effectiveness and achieving greater value for brand and its communication ( 1997). Furthermore, brand management has provided a useful set of tools to draw on and adapt to enable them to be more focused, to create a stronger sense of brand value and direction, to understand the external environment better and manage effectively the development of snacks production ways. (1997 ) In reality, there is a wide range of perspectives, models and tools which can be described under the heading of brand management plan and some are in conflict with other brand communication approaches as it provides useful work environment essence (1997) having brand-driven management results. (1997 )
RESEARCH DESIGN
Instrument development
The subjects represented various demographic characteristics in terms of age and background. The questionnaire can be designed to elicit an understanding of situational factors that affect snacking behavior and products that HK consumers chose to satisfy their snack needs. Three situational factors are to identified such as:
whether snacks are consumed at home or away from home
whether snacks are consumed in the morning or afternoon
whether the snacker will eat alone or with others.
Popular Mechanics has referred to Lumencraft as the Rolex of Flashlights[2].
The nature of Lumencraft products can be seen in the use of materials such as titanium and carbon fiber and aerospace manufacturing processes and technologies[3]. Some of Lumencraft's products, such as the GatLight, have up to 80 individual parts, including custom machined metal parts. Lumencraft uses computer-aided design as well as photon and thermal simulation technologies.
Lumencraft lights are typically pre-ordered with individual serial numbers assigned to each light.
Competing with one's own channel for control of the consumer relationship
u Exploiting niche and data base marketing
u Maintaining brand equity
u Lowering product and marketing cost
u Managing across supply chain
u Creating customer and supplier information linkage
Moreover, the information technology will play a crucial role in developing brand management communication as the organization may spend on technology, information and value analysis in order to understand the underlying economics of intangible products and make better decisions, measuring media and promotional effectiveness and achieving greater value for brand and its communication ( 1997). Furthermore, brand management has provided a useful set of tools to draw on and adapt to enable them to be more focused, to create a stronger sense of brand value and direction, to understand the external environment better and manage effectively the development of snacks production ways. (1997 ) In reality, there is a wide range of perspectives, models and tools which can be described under the heading of brand management plan and some are in conflict with other brand communication approaches as it provides useful work environment essence (1997) having brand-driven management results. (1997 )
RESEARCH DESIGN
Instrument development
The subjects represented various demographic characteristics in terms of age and background. The questionnaire can be designed to elicit an understanding of situational factors that affect snacking behavior and products that HK consumers chose to satisfy their snack needs. Three situational factors are to identified such as:
whether snacks are consumed at home or away from home
whether snacks are consumed in the morning or afternoon
whether the snacker will eat alone or with others.
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